Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.⭐ Is this a clear unique selling point (USP): “we are open”? (a) not a USP (b) a clear USP
- 2.True or false: “we have a table” is not a unique selling point. (a) True (b) False
- 3.True or false: “made from waste paper” is not a unique selling point. (a) True (b) False
- 4.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) not a USP (b) a clear USP
- 5.🏪 What is a competitor? (a) your teammate (b) a supplier (c) a customer (d) a rival seller
- 6.🏪 Fair or unfair way to compete: friendlier service? (a) a fair way to compete (b) an unfair way
- 7.Which of these is a clear unique selling point? (a) made from waste paper (b) we are open (c) we have a table (d) same as every stall
- 8.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) a clear USP (b) not a USP
- 9.Which of these is not a unique selling point? (a) delivered to your door (b) ready in five minutes (c) free name tags (d) we sell things
- 10.Which of these is a clear unique selling point? (a) we have a table (b) delivered to your door (c) we sell things (d) it has a price
- 11.Which of these is an unfair way to compete? (a) friendlier service (b) a cleaner stall (c) copying a rival’s logo (d) better quality
- 12.Which of these is a clear unique selling point? (a) it is a product (b) we sell things (c) it has a price (d) personalised with names
- 13.Which of these is not a unique selling point? (a) made from waste paper (b) free name tags (c) it has a price (d) delivered to your door
- 14.🔍 Which is the odd one out? (a) copying a rival’s logo (b) friendlier service (c) better quality (d) a cleaner stall
- 15.True or false: “it has a price” is a clear unique selling point. (a) True (b) False
- 16.🔍 Which is the odd one out? (a) same as every stall (b) a new flavour each week (c) made from waste paper (d) free name tags
- 17.True or false: “it is a product” is not a unique selling point. (a) True (b) False
- 18.⭐ Two stalls sell lemonade. What helps you stand out? (a) a rude sign (b) a unique selling point (c) a louder voice (d) a higher price only
- 19.Which of these is an unfair way to compete? (a) a cleaner stall (b) friendlier service (c) spreading rumours (d) a fair, lower price
- 20.Which of these is an unfair way to compete? (a) grabbing their spot (b) friendlier service (c) better quality (d) a cleaner stall
- 21.Which of these is an unfair way to compete? (a) breaking their sign (b) better quality (c) a cleaner stall (d) friendlier service
- 22.🏪 Fair or unfair way to compete: spreading rumours? (a) a fair way to compete (b) an unfair way
- 23.🏪 Fair or unfair way to compete: breaking their sign? (a) a fair way to compete (b) an unfair way
- 24.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) not a USP (b) a clear USP
- 25.True or false: “ready in five minutes” is not a unique selling point. (a) False (b) True
- 26.🔍 Which is the odd one out? (a) it is a product (b) we are open (c) free name tags (d) we have a table
- 27.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) not a USP (b) a clear USP
- 28.🔍 Which is the odd one out? (a) friendlier service (b) a cleaner stall (c) a new flavour (d) spreading rumours
- 29.🔍 Which is the odd one out? (a) breaking their sign (b) better quality (c) grabbing their spot (d) posting fake reviews
- 30.Which of these is a clear unique selling point? (a) it has a price (b) we have a table (c) same as every stall (d) free name tags
- 31.🏪 Fair or unfair way to compete: a fair, lower price? (a) a fair way to compete (b) an unfair way
- 32.🔍 Which is the odd one out? (a) grabbing their spot (b) a fair, lower price (c) a cleaner stall (d) better quality
- 33.🏪 Fair or unfair way to compete: lying about a rival? (a) a fair way to compete (b) an unfair way
- 34.🧪 How can you find a USP? (a) skip it (b) copy the rival exactly (c) ask what buyers miss (d) pick a random word
- 35.🔍 Which is the odd one out? (a) a fair, lower price (b) friendlier service (c) a cleaner stall (d) lying about a rival
- 36.Which of these is not a unique selling point? (a) personalised with names (b) delivered to your door (c) we are open (d) ready in five minutes
- 37.Which of these is a fair way to compete? (a) posting fake reviews (b) lying about a rival (c) friendlier service (d) copying a rival’s logo
- 38.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) not a USP (b) a clear USP
- 39.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) not a USP (b) a clear USP
- 40.🔍 Which is the odd one out? (a) it is a product (b) we are open (c) we have a table (d) ready in five minutes
Answer key
- not a USP
- True
- False
- a clear USP
- a rival seller
- a fair way to compete
- made from waste paper
- not a USP
- we sell things
- delivered to your door
- copying a rival’s logo
- personalised with names
- it has a price
- copying a rival’s logo
- False
- same as every stall
- True
- a unique selling point
- spreading rumours
- grabbing their spot
- breaking their sign
- an unfair way
- an unfair way
- a clear USP
- False
- free name tags
- not a USP
- spreading rumours
- better quality
- free name tags
- a fair way to compete
- grabbing their spot
- an unfair way
- ask what buyers miss
- lying about a rival
- we are open
- friendlier service
- a clear USP
- not a USP
- ready in five minutes
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