Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) a clear USP (b) not a USP
- 2.🏪 Fair or unfair way to compete: grabbing their spot? (a) a fair way to compete (b) an unfair way
- 3.🏪 Fair or unfair way to compete: spreading rumours? (a) an unfair way (b) a fair way to compete
- 4.Which of these is a clear unique selling point? (a) personalised with names (b) we are open (c) same as every stall (d) it has a price
- 5.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) a clear USP (b) not a USP
- 6.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) not a USP (b) a clear USP
- 7.🔍 Which is the odd one out? (a) it is a product (b) we are open (c) personalised with names (d) we sell things
- 8.Which of these is an unfair way to compete? (a) faster service (b) a fair, lower price (c) breaking their sign (d) a new flavour
- 9.🔍 Which is the odd one out? (a) spreading rumours (b) grabbing their spot (c) a new flavour (d) copying a rival’s logo
- 10.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) a fair way to compete (b) an unfair way
- 11.True or false: “same as every stall” is not a unique selling point. (a) True (b) False
- 12.⭐ Is this a clear unique selling point (USP): “we are open”? (a) a clear USP (b) not a USP
- 13.⭐ Two stalls sell lemonade. What helps you stand out? (a) a higher price only (b) a unique selling point (c) a louder voice (d) a rude sign
- 14.True or false: “a sugar-free recipe” is a clear unique selling point. (a) False (b) True
- 15.Which of these is not a unique selling point? (a) personalised with names (b) delivered to your door (c) ready in five minutes (d) we have a table
- 16.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) not a USP (b) a clear USP
- 17.True or false: “it is a product” is a clear unique selling point. (a) True (b) False
- 18.🔍 Which is the odd one out? (a) a new flavour each week (b) a sugar-free recipe (c) free name tags (d) we are open
- 19.🏪 Fair or unfair way to compete: friendlier service? (a) a fair way to compete (b) an unfair way
- 20.True or false: “a new flavour each week” is not a unique selling point. (a) False (b) True
- 21.True or false: “a new flavour each week” is a clear unique selling point. (a) False (b) True
- 22.Which of these is not a unique selling point? (a) made from waste paper (b) a new flavour each week (c) free name tags (d) it is a product
- 23.True or false: “made from waste paper” is a clear unique selling point. (a) False (b) True
- 24.Which of these is a fair way to compete? (a) lying about a rival (b) friendlier service (c) copying a rival’s logo (d) posting fake reviews
- 25.Which of these is a clear unique selling point? (a) we sell things (b) it is a product (c) it has a price (d) free name tags
- 26.Which of these is a clear unique selling point? (a) we are open (b) same as every stall (c) made from waste paper (d) it has a price
- 27.🧪 How can you find a USP? (a) pick a random word (b) skip it (c) copy the rival exactly (d) ask what buyers miss
- 28.🛍️ Why is competition good for customers? (a) shops get rude (b) it is not good (c) prices always rise (d) they get better choices
- 29.🔍 Which is the odd one out? (a) grabbing their spot (b) posting fake reviews (c) spreading rumours (d) better quality
- 30.Which of these is a fair way to compete? (a) grabbing their spot (b) lying about a rival (c) breaking their sign (d) a new flavour
- 31.🔍 Which is the odd one out? (a) free name tags (b) delivered to your door (c) personalised with names (d) we sell things
- 32.🔍 Which is the odd one out? (a) better quality (b) a fair, lower price (c) breaking their sign (d) friendlier service
- 33.🔍 Which is the odd one out? (a) posting fake reviews (b) friendlier service (c) grabbing their spot (d) copying a rival’s logo
- 34.True or false: “it is a product” is not a unique selling point. (a) False (b) True
- 35.🔍 Which is the odd one out? (a) better quality (b) a new flavour (c) faster service (d) grabbing their spot
- 36.Which of these is a clear unique selling point? (a) we have a table (b) it is a product (c) we sell things (d) delivered to your door
- 37.🔍 Which is the odd one out? (a) a fair, lower price (b) grabbing their spot (c) posting fake reviews (d) lying about a rival
- 38.🏪 Fair or unfair way to compete: better quality? (a) a fair way to compete (b) an unfair way
- 39.True or false: “free name tags” is a clear unique selling point. (a) True (b) False
- 40.Which of these is an unfair way to compete? (a) posting fake reviews (b) faster service (c) a new flavour (d) a cleaner stall
Answer key
- a clear USP
- an unfair way
- an unfair way
- personalised with names
- a clear USP
- not a USP
- personalised with names
- breaking their sign
- a new flavour
- an unfair way
- True
- not a USP
- a unique selling point
- True
- we have a table
- not a USP
- False
- we are open
- a fair way to compete
- False
- True
- it is a product
- True
- friendlier service
- free name tags
- made from waste paper
- ask what buyers miss
- they get better choices
- better quality
- a new flavour
- we sell things
- breaking their sign
- friendlier service
- True
- grabbing their spot
- delivered to your door
- a fair, lower price
- a fair way to compete
- True
- posting fake reviews
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