Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.🏪 Fair or unfair way to compete: faster service? (a) an unfair way (b) a fair way to compete
- 2.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) not a USP (b) a clear USP
- 3.🔍 Which is the odd one out? (a) we sell things (b) it has a price (c) ready in five minutes (d) we are open
- 4.Which of these is a clear unique selling point? (a) same as every stall (b) we have a table (c) we sell things (d) a new flavour each week
- 5.🔍 Which is the odd one out? (a) a new flavour each week (b) delivered to your door (c) free name tags (d) it has a price
- 6.🔍 Which is the odd one out? (a) a new flavour each week (b) we have a table (c) personalised with names (d) ready in five minutes
- 7.🛍️ Why is competition good for customers? (a) they get better choices (b) it is not good (c) prices always rise (d) shops get rude
- 8.🔍 Which is the odd one out? (a) free name tags (b) personalised with names (c) it is a product (d) a sugar-free recipe
- 9.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) a clear USP (b) not a USP
- 10.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) not a USP (b) a clear USP
- 11.Which of these is not a unique selling point? (a) a sugar-free recipe (b) free name tags (c) a new flavour each week (d) same as every stall
- 12.🧪 How can you find a USP? (a) pick a random word (b) copy the rival exactly (c) ask what buyers miss (d) skip it
- 13.🏪 Fair or unfair way to compete: spreading rumours? (a) an unfair way (b) a fair way to compete
- 14.Which of these is a clear unique selling point? (a) it is a product (b) same as every stall (c) we sell things (d) free name tags
- 15.🔍 Which is the odd one out? (a) a cleaner stall (b) faster service (c) a new flavour (d) breaking their sign
- 16.🏪 Fair or unfair way to compete: lying about a rival? (a) an unfair way (b) a fair way to compete
- 17.⭐ Two stalls sell lemonade. What helps you stand out? (a) a higher price only (b) a unique selling point (c) a rude sign (d) a louder voice
- 18.🔍 Which is the odd one out? (a) friendlier service (b) a new flavour (c) better quality (d) lying about a rival
- 19.Which of these is not a unique selling point? (a) a sugar-free recipe (b) it is a product (c) a new flavour each week (d) made from waste paper
- 20.🔍 Which is the odd one out? (a) same as every stall (b) delivered to your door (c) we have a table (d) we sell things
- 21.🏪 Fair or unfair way to compete: friendlier service? (a) a fair way to compete (b) an unfair way
- 22.True or false: “we are open” is a clear unique selling point. (a) True (b) False
- 23.True or false: “personalised with names” is not a unique selling point. (a) False (b) True
- 24.True or false: “free name tags” is not a unique selling point. (a) True (b) False
- 25.True or false: “ready in five minutes” is not a unique selling point. (a) True (b) False
- 26.⭐ Is this a clear unique selling point (USP): “we are open”? (a) not a USP (b) a clear USP
- 27.Which of these is a clear unique selling point? (a) it is a product (b) we have a table (c) made from waste paper (d) same as every stall
- 28.Which of these is an unfair way to compete? (a) faster service (b) a cleaner stall (c) a new flavour (d) lying about a rival
- 29.🔍 Which is the odd one out? (a) posting fake reviews (b) faster service (c) spreading rumours (d) lying about a rival
- 30.True or false: “we sell things” is a clear unique selling point. (a) True (b) False
- 31.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) a clear USP (b) not a USP
- 32.🔍 Which is the odd one out? (a) a new flavour (b) a fair, lower price (c) faster service (d) spreading rumours
- 33.🔍 Which is the odd one out? (a) breaking their sign (b) friendlier service (c) copying a rival’s logo (d) lying about a rival
- 34.🔍 Which is the odd one out? (a) a cleaner stall (b) better quality (c) copying a rival’s logo (d) a new flavour
- 35.Which of these is a clear unique selling point? (a) it has a price (b) we are open (c) delivered to your door (d) we have a table
- 36.Which of these is an unfair way to compete? (a) a cleaner stall (b) better quality (c) spreading rumours (d) friendlier service
- 37.🏪 What is a competitor? (a) your teammate (b) a supplier (c) a customer (d) a rival seller
- 38.Which of these is not a unique selling point? (a) it has a price (b) free name tags (c) ready in five minutes (d) a new flavour each week
- 39.🔍 Which is the odd one out? (a) a new flavour each week (b) ready in five minutes (c) free name tags (d) we sell things
- 40.🏪 Fair or unfair way to compete: better quality? (a) a fair way to compete (b) an unfair way
Answer key
- a fair way to compete
- a clear USP
- ready in five minutes
- a new flavour each week
- it has a price
- we have a table
- they get better choices
- it is a product
- a clear USP
- a clear USP
- same as every stall
- ask what buyers miss
- an unfair way
- free name tags
- breaking their sign
- an unfair way
- a unique selling point
- lying about a rival
- it is a product
- delivered to your door
- a fair way to compete
- False
- False
- False
- False
- not a USP
- made from waste paper
- lying about a rival
- faster service
- False
- not a USP
- spreading rumours
- friendlier service
- copying a rival’s logo
- delivered to your door
- spreading rumours
- a rival seller
- it has a price
- we sell things
- a fair way to compete
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