Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.🔍 Which is the odd one out? (a) made from waste paper (b) personalised with names (c) same as every stall (d) ready in five minutes
- 2.Which of these is a fair way to compete? (a) breaking their sign (b) friendlier service (c) posting fake reviews (d) copying a rival’s logo
- 3.Which of these is a clear unique selling point? (a) we are open (b) it is a product (c) same as every stall (d) a sugar-free recipe
- 4.Which of these is an unfair way to compete? (a) a fair, lower price (b) a new flavour (c) better quality (d) spreading rumours
- 5.Which of these is a clear unique selling point? (a) it is a product (b) made from waste paper (c) it has a price (d) same as every stall
- 6.🔍 Which is the odd one out? (a) personalised with names (b) it is a product (c) delivered to your door (d) ready in five minutes
- 7.⭐ Is this a clear unique selling point (USP): “we are open”? (a) a clear USP (b) not a USP
- 8.True or false: “personalised with names” is not a unique selling point. (a) True (b) False
- 9.🏪 Fair or unfair way to compete: lying about a rival? (a) a fair way to compete (b) an unfair way
- 10.True or false: “delivered to your door” is not a unique selling point. (a) True (b) False
- 11.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) a clear USP (b) not a USP
- 12.🏪 Fair or unfair way to compete: a new flavour? (a) an unfair way (b) a fair way to compete
- 13.🔍 Which is the odd one out? (a) friendlier service (b) a new flavour (c) spreading rumours (d) a cleaner stall
- 14.🏪 What is a competitor? (a) a supplier (b) a rival seller (c) a customer (d) your teammate
- 15.Which of these is an unfair way to compete? (a) a fair, lower price (b) lying about a rival (c) faster service (d) a cleaner stall
- 16.🏪 Fair or unfair way to compete: breaking their sign? (a) a fair way to compete (b) an unfair way
- 17.Which of these is a clear unique selling point? (a) same as every stall (b) ready in five minutes (c) it is a product (d) we are open
- 18.True or false: “we sell things” is a clear unique selling point. (a) True (b) False
- 19.Which of these is an unfair way to compete? (a) a fair, lower price (b) better quality (c) a cleaner stall (d) posting fake reviews
- 20.True or false: “we are open” is not a unique selling point. (a) False (b) True
- 21.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) not a USP (b) a clear USP
- 22.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) not a USP (b) a clear USP
- 23.True or false: “we sell things” is not a unique selling point. (a) True (b) False
- 24.🔍 Which is the odd one out? (a) breaking their sign (b) posting fake reviews (c) lying about a rival (d) better quality
- 25.🏪 Fair or unfair way to compete: better quality? (a) an unfair way (b) a fair way to compete
- 26.True or false: “free name tags” is a clear unique selling point. (a) True (b) False
- 27.Which of these is not a unique selling point? (a) it has a price (b) delivered to your door (c) made from waste paper (d) a sugar-free recipe
- 28.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) not a USP (b) a clear USP
- 29.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) a clear USP (b) not a USP
- 30.🏪 Fair or unfair way to compete: a cleaner stall? (a) an unfair way (b) a fair way to compete
- 31.🔍 Which is the odd one out? (a) a sugar-free recipe (b) we have a table (c) we sell things (d) it is a product
- 32.Which of these is a clear unique selling point? (a) a new flavour each week (b) it is a product (c) it has a price (d) we sell things
- 33.Which of these is a fair way to compete? (a) posting fake reviews (b) breaking their sign (c) lying about a rival (d) a fair, lower price
- 34.True or false: “we are open” is a clear unique selling point. (a) False (b) True
- 35.🔍 Which is the odd one out? (a) grabbing their spot (b) posting fake reviews (c) lying about a rival (d) a fair, lower price
- 36.True or false: “free name tags” is not a unique selling point. (a) False (b) True
- 37.True or false: “it is a product” is a clear unique selling point. (a) True (b) False
- 38.True or false: “we have a table” is a clear unique selling point. (a) False (b) True
- 39.⭐ Two stalls sell lemonade. What helps you stand out? (a) a unique selling point (b) a rude sign (c) a louder voice (d) a higher price only
- 40.🏪 Fair or unfair way to compete: faster service? (a) a fair way to compete (b) an unfair way
Answer key
- same as every stall
- friendlier service
- a sugar-free recipe
- spreading rumours
- made from waste paper
- it is a product
- not a USP
- False
- an unfair way
- False
- a clear USP
- a fair way to compete
- spreading rumours
- a rival seller
- lying about a rival
- an unfair way
- ready in five minutes
- False
- posting fake reviews
- True
- not a USP
- a clear USP
- True
- better quality
- a fair way to compete
- True
- it has a price
- a clear USP
- not a USP
- a fair way to compete
- a sugar-free recipe
- a new flavour each week
- a fair, lower price
- False
- a fair, lower price
- False
- False
- False
- a unique selling point
- a fair way to compete
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