Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.🏪 Fair or unfair way to compete: a cleaner stall? (a) an unfair way (b) a fair way to compete
- 2.⭐ Two stalls sell lemonade. What helps you stand out? (a) a higher price only (b) a louder voice (c) a rude sign (d) a unique selling point
- 3.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) not a USP (b) a clear USP
- 4.🔍 Which is the odd one out? (a) a new flavour (b) copying a rival’s logo (c) a cleaner stall (d) friendlier service
- 5.🔍 Which is the odd one out? (a) we sell things (b) it is a product (c) it has a price (d) a new flavour each week
- 6.🔍 Which is the odd one out? (a) better quality (b) spreading rumours (c) a new flavour (d) friendlier service
- 7.Which of these is an unfair way to compete? (a) spreading rumours (b) a fair, lower price (c) better quality (d) faster service
- 8.Which of these is a clear unique selling point? (a) we have a table (b) we are open (c) personalised with names (d) same as every stall
- 9.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) a clear USP (b) not a USP
- 10.🔍 Which is the odd one out? (a) a fair, lower price (b) lying about a rival (c) friendlier service (d) a new flavour
- 11.True or false: “it has a price” is not a unique selling point. (a) False (b) True
- 12.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) not a USP (b) a clear USP
- 13.Which of these is not a unique selling point? (a) delivered to your door (b) it is a product (c) a sugar-free recipe (d) personalised with names
- 14.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) a clear USP (b) not a USP
- 15.🔍 Which is the odd one out? (a) personalised with names (b) made from waste paper (c) we sell things (d) a sugar-free recipe
- 16.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) a fair way to compete (b) an unfair way
- 17.🏪 Fair or unfair way to compete: spreading rumours? (a) an unfair way (b) a fair way to compete
- 18.📊 A rival sells chai at ₹10. Why should you know this? (a) to close them down (b) to copy their sign (c) to set a fair price (d) to complain
- 19.🔍 Which is the odd one out? (a) free name tags (b) personalised with names (c) a sugar-free recipe (d) same as every stall
- 20.True or false: “personalised with names” is a clear unique selling point. (a) False (b) True
- 21.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) a clear USP (b) not a USP
- 22.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) not a USP (b) a clear USP
- 23.Which of these is not a unique selling point? (a) a new flavour each week (b) we are open (c) free name tags (d) ready in five minutes
- 24.🔍 Which is the odd one out? (a) better quality (b) a new flavour (c) grabbing their spot (d) faster service
- 25.Which of these is not a unique selling point? (a) made from waste paper (b) free name tags (c) a new flavour each week (d) it has a price
- 26.True or false: “delivered to your door” is not a unique selling point. (a) False (b) True
- 27.Which of these is a clear unique selling point? (a) delivered to your door (b) it has a price (c) it is a product (d) same as every stall
- 28.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) not a USP (b) a clear USP
- 29.Which of these is a clear unique selling point? (a) we are open (b) we sell things (c) it has a price (d) a new flavour each week
- 30.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) not a USP (b) a clear USP
- 31.True or false: “delivered to your door” is a clear unique selling point. (a) False (b) True
- 32.🔍 Which is the odd one out? (a) copying a rival’s logo (b) posting fake reviews (c) grabbing their spot (d) friendlier service
- 33.🧪 How can you find a USP? (a) copy the rival exactly (b) ask what buyers miss (c) skip it (d) pick a random word
- 34.True or false: “we have a table” is a clear unique selling point. (a) False (b) True
- 35.True or false: “same as every stall” is not a unique selling point. (a) False (b) True
- 36.True or false: “ready in five minutes” is not a unique selling point. (a) True (b) False
- 37.Which of these is not a unique selling point? (a) a sugar-free recipe (b) a new flavour each week (c) delivered to your door (d) we have a table
- 38.True or false: “a new flavour each week” is a clear unique selling point. (a) True (b) False
- 39.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) not a USP (b) a clear USP
- 40.True or false: “made from waste paper” is not a unique selling point. (a) True (b) False
Answer key
- a fair way to compete
- a unique selling point
- a clear USP
- copying a rival’s logo
- a new flavour each week
- spreading rumours
- spreading rumours
- personalised with names
- not a USP
- lying about a rival
- True
- not a USP
- it is a product
- a clear USP
- we sell things
- an unfair way
- an unfair way
- to set a fair price
- same as every stall
- True
- not a USP
- a clear USP
- we are open
- grabbing their spot
- it has a price
- False
- delivered to your door
- not a USP
- a new flavour each week
- a clear USP
- True
- friendlier service
- ask what buyers miss
- False
- True
- False
- we have a table
- True
- a clear USP
- False
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