Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
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- 1.🏪 Fair or unfair way to compete: better quality? (a) a fair way to compete (b) an unfair way
- 2.🔍 Which is the odd one out? (a) it has a price (b) we sell things (c) ready in five minutes (d) we are open
- 3.🏪 Fair or unfair way to compete: faster service? (a) a fair way to compete (b) an unfair way
- 4.True or false: “it is a product” is not a unique selling point. (a) False (b) True
- 5.🔍 Which is the odd one out? (a) faster service (b) lying about a rival (c) posting fake reviews (d) copying a rival’s logo
- 6.🏪 What is a competitor? (a) your teammate (b) a supplier (c) a customer (d) a rival seller
- 7.Which of these is a fair way to compete? (a) lying about a rival (b) breaking their sign (c) a new flavour (d) grabbing their spot
- 8.🏪 Fair or unfair way to compete: posting fake reviews? (a) a fair way to compete (b) an unfair way
- 9.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) not a USP (b) a clear USP
- 10.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) not a USP (b) a clear USP
- 11.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) not a USP (b) a clear USP
- 12.True or false: “we have a table” is not a unique selling point. (a) True (b) False
- 13.Which of these is an unfair way to compete? (a) faster service (b) copying a rival’s logo (c) a cleaner stall (d) a new flavour
- 14.Which of these is a clear unique selling point? (a) we are open (b) we have a table (c) same as every stall (d) delivered to your door
- 15.Which of these is not a unique selling point? (a) free name tags (b) a new flavour each week (c) ready in five minutes (d) it has a price
- 16.Which of these is a fair way to compete? (a) spreading rumours (b) posting fake reviews (c) a cleaner stall (d) lying about a rival
- 17.True or false: “delivered to your door” is a clear unique selling point. (a) True (b) False
- 18.True or false: “we have a table” is a clear unique selling point. (a) True (b) False
- 19.🏪 Fair or unfair way to compete: grabbing their spot? (a) an unfair way (b) a fair way to compete
- 20.Which of these is an unfair way to compete? (a) a new flavour (b) friendlier service (c) better quality (d) spreading rumours
- 21.🔍 Which is the odd one out? (a) same as every stall (b) ready in five minutes (c) delivered to your door (d) made from waste paper
- 22.Which of these is not a unique selling point? (a) made from waste paper (b) a sugar-free recipe (c) personalised with names (d) same as every stall
- 23.True or false: “free name tags” is not a unique selling point. (a) True (b) False
- 24.Which of these is a clear unique selling point? (a) it is a product (b) we sell things (c) we have a table (d) a new flavour each week
- 25.🔍 Which is the odd one out? (a) a fair, lower price (b) a cleaner stall (c) faster service (d) breaking their sign
- 26.🧪 How can you find a USP? (a) ask what buyers miss (b) skip it (c) copy the rival exactly (d) pick a random word
- 27.🏪 Fair or unfair way to compete: friendlier service? (a) an unfair way (b) a fair way to compete
- 28.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) a fair way to compete (b) an unfair way
- 29.Which of these is not a unique selling point? (a) delivered to your door (b) we have a table (c) personalised with names (d) made from waste paper
- 30.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) not a USP (b) a clear USP
- 31.True or false: “we are open” is a clear unique selling point. (a) False (b) True
- 32.🔍 Which is the odd one out? (a) grabbing their spot (b) a fair, lower price (c) better quality (d) faster service
- 33.🔍 Which is the odd one out? (a) spreading rumours (b) lying about a rival (c) copying a rival’s logo (d) a fair, lower price
- 34.🔍 Which is the odd one out? (a) delivered to your door (b) same as every stall (c) it is a product (d) we are open
- 35.🏪 Fair or unfair way to compete: lying about a rival? (a) a fair way to compete (b) an unfair way
- 36.🛍️ Why is competition good for customers? (a) it is not good (b) they get better choices (c) prices always rise (d) shops get rude
- 37.🔍 Which is the odd one out? (a) a cleaner stall (b) friendlier service (c) better quality (d) posting fake reviews
- 38.📊 A rival sells chai at ₹10. Why should you know this? (a) to complain (b) to close them down (c) to copy their sign (d) to set a fair price
- 39.True or false: “ready in five minutes” is a clear unique selling point. (a) False (b) True
- 40.🔍 Which is the odd one out? (a) a cleaner stall (b) lying about a rival (c) grabbing their spot (d) spreading rumours
Answer key
- a fair way to compete
- ready in five minutes
- a fair way to compete
- True
- faster service
- a rival seller
- a new flavour
- an unfair way
- a clear USP
- not a USP
- not a USP
- True
- copying a rival’s logo
- delivered to your door
- it has a price
- a cleaner stall
- True
- False
- an unfair way
- spreading rumours
- same as every stall
- same as every stall
- False
- a new flavour each week
- breaking their sign
- ask what buyers miss
- a fair way to compete
- an unfair way
- we have a table
- a clear USP
- False
- grabbing their spot
- a fair, lower price
- delivered to your door
- an unfair way
- they get better choices
- posting fake reviews
- to set a fair price
- True
- a cleaner stall
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