Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.🏪 Fair or unfair way to compete: spreading rumours? (a) a fair way to compete (b) an unfair way
- 2.True or false: “made from waste paper” is not a unique selling point. (a) True (b) False
- 3.🔍 Which is the odd one out? (a) personalised with names (b) we sell things (c) a sugar-free recipe (d) ready in five minutes
- 4.🔍 Which is the odd one out? (a) breaking their sign (b) copying a rival’s logo (c) lying about a rival (d) friendlier service
- 5.Which of these is not a unique selling point? (a) free name tags (b) a new flavour each week (c) we sell things (d) a sugar-free recipe
- 6.🏪 Fair or unfair way to compete: better quality? (a) a fair way to compete (b) an unfair way
- 7.Which of these is a clear unique selling point? (a) free name tags (b) same as every stall (c) it has a price (d) we have a table
- 8.🔍 Which is the odd one out? (a) copying a rival’s logo (b) breaking their sign (c) a fair, lower price (d) spreading rumours
- 9.🔍 Which is the odd one out? (a) delivered to your door (b) it is a product (c) we sell things (d) we have a table
- 10.Which of these is a clear unique selling point? (a) delivered to your door (b) we sell things (c) we are open (d) same as every stall
- 11.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) a clear USP (b) not a USP
- 12.Which of these is not a unique selling point? (a) delivered to your door (b) it has a price (c) free name tags (d) a sugar-free recipe
- 13.Which of these is a fair way to compete? (a) breaking their sign (b) lying about a rival (c) a new flavour (d) grabbing their spot
- 14.True or false: “free name tags” is not a unique selling point. (a) False (b) True
- 15.🔍 Which is the odd one out? (a) it has a price (b) same as every stall (c) personalised with names (d) we have a table
- 16.🏪 Fair or unfair way to compete: friendlier service? (a) an unfair way (b) a fair way to compete
- 17.🔍 Which is the odd one out? (a) faster service (b) copying a rival’s logo (c) better quality (d) friendlier service
- 18.Which of these is a clear unique selling point? (a) a new flavour each week (b) same as every stall (c) it has a price (d) we sell things
- 19.🏪 Fair or unfair way to compete: a cleaner stall? (a) an unfair way (b) a fair way to compete
- 20.🔍 Which is the odd one out? (a) made from waste paper (b) free name tags (c) a new flavour each week (d) it is a product
- 21.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) not a USP (b) a clear USP
- 22.🔍 Which is the odd one out? (a) same as every stall (b) a new flavour each week (c) free name tags (d) a sugar-free recipe
- 23.Which of these is an unfair way to compete? (a) faster service (b) grabbing their spot (c) better quality (d) friendlier service
- 24.🔍 Which is the odd one out? (a) a fair, lower price (b) faster service (c) better quality (d) spreading rumours
- 25.🏪 Fair or unfair way to compete: posting fake reviews? (a) an unfair way (b) a fair way to compete
- 26.🏪 Fair or unfair way to compete: lying about a rival? (a) a fair way to compete (b) an unfair way
- 27.🔍 Which is the odd one out? (a) friendlier service (b) a cleaner stall (c) a new flavour (d) lying about a rival
- 28.True or false: “same as every stall” is a clear unique selling point. (a) False (b) True
- 29.True or false: “we are open” is not a unique selling point. (a) False (b) True
- 30.⭐ Two stalls sell lemonade. What helps you stand out? (a) a louder voice (b) a rude sign (c) a unique selling point (d) a higher price only
- 31.Which of these is a clear unique selling point? (a) made from waste paper (b) we have a table (c) same as every stall (d) it has a price
- 32.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) a clear USP (b) not a USP
- 33.🛍️ Why is competition good for customers? (a) prices always rise (b) shops get rude (c) they get better choices (d) it is not good
- 34.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) not a USP (b) a clear USP
- 35.🔍 Which is the odd one out? (a) lying about a rival (b) breaking their sign (c) grabbing their spot (d) faster service
- 36.🔍 Which is the odd one out? (a) free name tags (b) ready in five minutes (c) we have a table (d) made from waste paper
- 37.🔍 Which is the odd one out? (a) it has a price (b) a sugar-free recipe (c) we sell things (d) we are open
- 38.Which of these is not a unique selling point? (a) we are open (b) a new flavour each week (c) a sugar-free recipe (d) personalised with names
- 39.Which of these is a fair way to compete? (a) spreading rumours (b) breaking their sign (c) a fair, lower price (d) grabbing their spot
- 40.True or false: “same as every stall” is not a unique selling point. (a) True (b) False
Answer key
- an unfair way
- False
- we sell things
- friendlier service
- we sell things
- a fair way to compete
- free name tags
- a fair, lower price
- delivered to your door
- delivered to your door
- a clear USP
- it has a price
- a new flavour
- False
- personalised with names
- a fair way to compete
- copying a rival’s logo
- a new flavour each week
- a fair way to compete
- it is a product
- not a USP
- same as every stall
- grabbing their spot
- spreading rumours
- an unfair way
- an unfair way
- lying about a rival
- False
- True
- a unique selling point
- made from waste paper
- not a USP
- they get better choices
- a clear USP
- faster service
- we have a table
- a sugar-free recipe
- we are open
- a fair, lower price
- True
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