Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) a clear USP (b) not a USP
- 2.⭐ Two stalls sell lemonade. What helps you stand out? (a) a louder voice (b) a rude sign (c) a higher price only (d) a unique selling point
- 3.🔍 Which is the odd one out? (a) it is a product (b) free name tags (c) made from waste paper (d) personalised with names
- 4.Which of these is a fair way to compete? (a) posting fake reviews (b) copying a rival’s logo (c) grabbing their spot (d) better quality
- 5.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) not a USP (b) a clear USP
- 6.🏪 What is a competitor? (a) a customer (b) your teammate (c) a rival seller (d) a supplier
- 7.Which of these is not a unique selling point? (a) personalised with names (b) a new flavour each week (c) we are open (d) delivered to your door
- 8.Which of these is an unfair way to compete? (a) better quality (b) a fair, lower price (c) a cleaner stall (d) lying about a rival
- 9.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) a fair way to compete (b) an unfair way
- 10.🔍 Which is the odd one out? (a) a sugar-free recipe (b) ready in five minutes (c) personalised with names (d) we are open
- 11.⭐ Is this a clear unique selling point (USP): “we are open”? (a) not a USP (b) a clear USP
- 12.🛍️ Why is competition good for customers? (a) prices always rise (b) it is not good (c) they get better choices (d) shops get rude
- 13.🔍 Which is the odd one out? (a) spreading rumours (b) a new flavour (c) breaking their sign (d) lying about a rival
- 14.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) not a USP (b) a clear USP
- 15.Which of these is an unfair way to compete? (a) better quality (b) a fair, lower price (c) posting fake reviews (d) a cleaner stall
- 16.Which of these is a clear unique selling point? (a) it has a price (b) it is a product (c) we have a table (d) delivered to your door
- 17.True or false: “we are open” is a clear unique selling point. (a) False (b) True
- 18.True or false: “made from waste paper” is not a unique selling point. (a) False (b) True
- 19.Which of these is not a unique selling point? (a) a new flavour each week (b) personalised with names (c) it has a price (d) a sugar-free recipe
- 20.🔍 Which is the odd one out? (a) friendlier service (b) faster service (c) a fair, lower price (d) copying a rival’s logo
- 21.Which of these is an unfair way to compete? (a) faster service (b) copying a rival’s logo (c) better quality (d) a cleaner stall
- 22.Which of these is a clear unique selling point? (a) same as every stall (b) we are open (c) we sell things (d) free name tags
- 23.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) not a USP (b) a clear USP
- 24.🏪 Fair or unfair way to compete: breaking their sign? (a) a fair way to compete (b) an unfair way
- 25.🔍 Which is the odd one out? (a) we have a table (b) we sell things (c) delivered to your door (d) same as every stall
- 26.Which of these is a clear unique selling point? (a) it has a price (b) we are open (c) a sugar-free recipe (d) we sell things
- 27.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) not a USP (b) a clear USP
- 28.Which of these is not a unique selling point? (a) we have a table (b) a new flavour each week (c) personalised with names (d) delivered to your door
- 29.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) a clear USP (b) not a USP
- 30.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) a clear USP (b) not a USP
- 31.🔍 Which is the odd one out? (a) friendlier service (b) a cleaner stall (c) grabbing their spot (d) a new flavour
- 32.True or false: “delivered to your door” is not a unique selling point. (a) False (b) True
- 33.Which of these is an unfair way to compete? (a) faster service (b) better quality (c) friendlier service (d) grabbing their spot
- 34.🔍 Which is the odd one out? (a) a new flavour each week (b) it is a product (c) we sell things (d) we have a table
- 35.Which of these is not a unique selling point? (a) free name tags (b) it is a product (c) ready in five minutes (d) a sugar-free recipe
- 36.🔍 Which is the odd one out? (a) ready in five minutes (b) delivered to your door (c) same as every stall (d) a sugar-free recipe
- 37.🔍 Which is the odd one out? (a) a fair, lower price (b) better quality (c) a new flavour (d) lying about a rival
- 38.🔍 Which is the odd one out? (a) free name tags (b) ready in five minutes (c) delivered to your door (d) we have a table
- 39.🔍 Which is the odd one out? (a) free name tags (b) it has a price (c) it is a product (d) we have a table
- 40.🧪 How can you find a USP? (a) skip it (b) ask what buyers miss (c) copy the rival exactly (d) pick a random word
Answer key
- not a USP
- a unique selling point
- it is a product
- better quality
- a clear USP
- a rival seller
- we are open
- lying about a rival
- an unfair way
- we are open
- not a USP
- they get better choices
- a new flavour
- a clear USP
- posting fake reviews
- delivered to your door
- False
- False
- it has a price
- copying a rival’s logo
- copying a rival’s logo
- free name tags
- not a USP
- an unfair way
- delivered to your door
- a sugar-free recipe
- not a USP
- we have a table
- not a USP
- not a USP
- grabbing their spot
- False
- grabbing their spot
- a new flavour each week
- it is a product
- same as every stall
- lying about a rival
- we have a table
- free name tags
- ask what buyers miss
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