Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.Which of these is not a unique selling point? (a) a new flavour each week (b) we sell things (c) personalised with names (d) delivered to your door
- 2.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) a clear USP (b) not a USP
- 3.Which of these is a fair way to compete? (a) a new flavour (b) lying about a rival (c) grabbing their spot (d) copying a rival’s logo
- 4.Which of these is a fair way to compete? (a) posting fake reviews (b) lying about a rival (c) friendlier service (d) grabbing their spot
- 5.True or false: “ready in five minutes” is a clear unique selling point. (a) False (b) True
- 6.🔍 Which is the odd one out? (a) breaking their sign (b) spreading rumours (c) better quality (d) posting fake reviews
- 7.🔍 Which is the odd one out? (a) grabbing their spot (b) lying about a rival (c) breaking their sign (d) friendlier service
- 8.Which of these is a clear unique selling point? (a) it has a price (b) made from waste paper (c) it is a product (d) we are open
- 9.🔍 Which is the odd one out? (a) a sugar-free recipe (b) free name tags (c) it is a product (d) a new flavour each week
- 10.True or false: “we have a table” is not a unique selling point. (a) False (b) True
- 11.⭐ Two stalls sell lemonade. What helps you stand out? (a) a rude sign (b) a louder voice (c) a higher price only (d) a unique selling point
- 12.Which of these is an unfair way to compete? (a) posting fake reviews (b) a cleaner stall (c) faster service (d) a new flavour
- 13.Which of these is a fair way to compete? (a) copying a rival’s logo (b) posting fake reviews (c) a fair, lower price (d) lying about a rival
- 14.Which of these is not a unique selling point? (a) ready in five minutes (b) a sugar-free recipe (c) same as every stall (d) a new flavour each week
- 15.🔍 Which is the odd one out? (a) faster service (b) copying a rival’s logo (c) better quality (d) friendlier service
- 16.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) a fair way to compete (b) an unfair way
- 17.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) a clear USP (b) not a USP
- 18.Which of these is an unfair way to compete? (a) a fair, lower price (b) a cleaner stall (c) better quality (d) breaking their sign
- 19.True or false: “delivered to your door” is a clear unique selling point. (a) True (b) False
- 20.True or false: “it is a product” is not a unique selling point. (a) False (b) True
- 21.🔍 Which is the odd one out? (a) we have a table (b) we are open (c) same as every stall (d) delivered to your door
- 22.🏪 Fair or unfair way to compete: breaking their sign? (a) an unfair way (b) a fair way to compete
- 23.Which of these is a fair way to compete? (a) spreading rumours (b) grabbing their spot (c) better quality (d) lying about a rival
- 24.🔍 Which is the odd one out? (a) ready in five minutes (b) free name tags (c) delivered to your door (d) it has a price
- 25.🏪 Fair or unfair way to compete: a new flavour? (a) an unfair way (b) a fair way to compete
- 26.Which of these is an unfair way to compete? (a) friendlier service (b) a fair, lower price (c) spreading rumours (d) better quality
- 27.True or false: “same as every stall” is not a unique selling point. (a) False (b) True
- 28.🔍 Which is the odd one out? (a) a new flavour (b) spreading rumours (c) a cleaner stall (d) better quality
- 29.🏪 Fair or unfair way to compete: faster service? (a) a fair way to compete (b) an unfair way
- 30.Which of these is not a unique selling point? (a) ready in five minutes (b) it has a price (c) a sugar-free recipe (d) made from waste paper
- 31.🧪 How can you find a USP? (a) pick a random word (b) ask what buyers miss (c) copy the rival exactly (d) skip it
- 32.🏪 Fair or unfair way to compete: spreading rumours? (a) an unfair way (b) a fair way to compete
- 33.Which of these is a clear unique selling point? (a) it is a product (b) we sell things (c) ready in five minutes (d) it has a price
- 34.Which of these is a clear unique selling point? (a) a sugar-free recipe (b) it has a price (c) it is a product (d) we are open
- 35.Which of these is a clear unique selling point? (a) a new flavour each week (b) we sell things (c) it has a price (d) we are open
- 36.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) a clear USP (b) not a USP
- 37.🏪 Fair or unfair way to compete: friendlier service? (a) a fair way to compete (b) an unfair way
- 38.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) not a USP (b) a clear USP
- 39.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) not a USP (b) a clear USP
- 40.Which of these is not a unique selling point? (a) a new flavour each week (b) we are open (c) delivered to your door (d) ready in five minutes
Answer key
- we sell things
- not a USP
- a new flavour
- friendlier service
- True
- better quality
- friendlier service
- made from waste paper
- it is a product
- True
- a unique selling point
- posting fake reviews
- a fair, lower price
- same as every stall
- copying a rival’s logo
- an unfair way
- a clear USP
- breaking their sign
- True
- True
- delivered to your door
- an unfair way
- better quality
- it has a price
- a fair way to compete
- spreading rumours
- True
- spreading rumours
- a fair way to compete
- it has a price
- ask what buyers miss
- an unfair way
- ready in five minutes
- a sugar-free recipe
- a new flavour each week
- a clear USP
- a fair way to compete
- not a USP
- a clear USP
- we are open
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