Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.True or false: “delivered to your door” is not a unique selling point. (a) True (b) False
- 2.🔍 Which is the odd one out? (a) faster service (b) a fair, lower price (c) friendlier service (d) lying about a rival
- 3.Which of these is an unfair way to compete? (a) faster service (b) better quality (c) a new flavour (d) breaking their sign
- 4.🔍 Which is the odd one out? (a) lying about a rival (b) breaking their sign (c) posting fake reviews (d) a fair, lower price
- 5.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) a clear USP (b) not a USP
- 6.Which of these is an unfair way to compete? (a) spreading rumours (b) friendlier service (c) a fair, lower price (d) better quality
- 7.True or false: “a new flavour each week” is not a unique selling point. (a) True (b) False
- 8.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) not a USP (b) a clear USP
- 9.True or false: “personalised with names” is not a unique selling point. (a) False (b) True
- 10.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) not a USP (b) a clear USP
- 11.🛍️ Why is competition good for customers? (a) they get better choices (b) shops get rude (c) it is not good (d) prices always rise
- 12.🏪 What is a competitor? (a) your teammate (b) a supplier (c) a rival seller (d) a customer
- 13.Which of these is a clear unique selling point? (a) it is a product (b) we have a table (c) free name tags (d) same as every stall
- 14.🏪 Fair or unfair way to compete: posting fake reviews? (a) an unfair way (b) a fair way to compete
- 15.Which of these is a clear unique selling point? (a) a new flavour each week (b) we sell things (c) same as every stall (d) it has a price
- 16.🔍 Which is the odd one out? (a) ready in five minutes (b) made from waste paper (c) it has a price (d) a sugar-free recipe
- 17.Which of these is a clear unique selling point? (a) we have a table (b) we sell things (c) same as every stall (d) a sugar-free recipe
- 18.🔍 Which is the odd one out? (a) posting fake reviews (b) lying about a rival (c) friendlier service (d) breaking their sign
- 19.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) a fair way to compete (b) an unfair way
- 20.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) not a USP (b) a clear USP
- 21.🏪 Fair or unfair way to compete: spreading rumours? (a) a fair way to compete (b) an unfair way
- 22.🏪 Fair or unfair way to compete: better quality? (a) an unfair way (b) a fair way to compete
- 23.True or false: “a sugar-free recipe” is a clear unique selling point. (a) True (b) False
- 24.🏪 Fair or unfair way to compete: faster service? (a) a fair way to compete (b) an unfair way
- 25.🔍 Which is the odd one out? (a) breaking their sign (b) a cleaner stall (c) a fair, lower price (d) friendlier service
- 26.Which of these is not a unique selling point? (a) we sell things (b) a new flavour each week (c) a sugar-free recipe (d) made from waste paper
- 27.🔍 Which is the odd one out? (a) we are open (b) we have a table (c) same as every stall (d) made from waste paper
- 28.🔍 Which is the odd one out? (a) a new flavour each week (b) ready in five minutes (c) same as every stall (d) free name tags
- 29.True or false: “we sell things” is not a unique selling point. (a) True (b) False
- 30.True or false: “ready in five minutes” is a clear unique selling point. (a) False (b) True
- 31.🏪 Fair or unfair way to compete: breaking their sign? (a) an unfair way (b) a fair way to compete
- 32.🔍 Which is the odd one out? (a) friendlier service (b) a new flavour (c) posting fake reviews (d) better quality
- 33.Which of these is a fair way to compete? (a) posting fake reviews (b) grabbing their spot (c) better quality (d) spreading rumours
- 34.🔍 Which is the odd one out? (a) delivered to your door (b) personalised with names (c) ready in five minutes (d) we sell things
- 35.🔍 Which is the odd one out? (a) a cleaner stall (b) a fair, lower price (c) spreading rumours (d) friendlier service
- 36.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) a clear USP (b) not a USP
- 37.🏪 Fair or unfair way to compete: a cleaner stall? (a) a fair way to compete (b) an unfair way
- 38.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) a clear USP (b) not a USP
- 39.True or false: “a sugar-free recipe” is not a unique selling point. (a) False (b) True
- 40.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) not a USP (b) a clear USP
Answer key
- False
- lying about a rival
- breaking their sign
- a fair, lower price
- a clear USP
- spreading rumours
- False
- a clear USP
- False
- not a USP
- they get better choices
- a rival seller
- free name tags
- an unfair way
- a new flavour each week
- it has a price
- a sugar-free recipe
- friendlier service
- an unfair way
- not a USP
- an unfair way
- a fair way to compete
- True
- a fair way to compete
- breaking their sign
- we sell things
- made from waste paper
- same as every stall
- True
- True
- an unfair way
- posting fake reviews
- better quality
- we sell things
- spreading rumours
- a clear USP
- a fair way to compete
- a clear USP
- False
- a clear USP
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