Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.🔍 Which is the odd one out? (a) personalised with names (b) free name tags (c) a sugar-free recipe (d) we are open
- 2.🔍 Which is the odd one out? (a) faster service (b) breaking their sign (c) posting fake reviews (d) copying a rival’s logo
- 3.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) not a USP (b) a clear USP
- 4.True or false: “ready in five minutes” is a clear unique selling point. (a) False (b) True
- 5.True or false: “we are open” is not a unique selling point. (a) False (b) True
- 6.🏪 Fair or unfair way to compete: a fair, lower price? (a) an unfair way (b) a fair way to compete
- 7.True or false: “delivered to your door” is a clear unique selling point. (a) False (b) True
- 8.True or false: “same as every stall” is not a unique selling point. (a) False (b) True
- 9.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) a clear USP (b) not a USP
- 10.🏪 Fair or unfair way to compete: friendlier service? (a) a fair way to compete (b) an unfair way
- 11.🔍 Which is the odd one out? (a) made from waste paper (b) personalised with names (c) it is a product (d) a sugar-free recipe
- 12.Which of these is not a unique selling point? (a) made from waste paper (b) it is a product (c) free name tags (d) ready in five minutes
- 13.Which of these is a fair way to compete? (a) copying a rival’s logo (b) lying about a rival (c) a new flavour (d) grabbing their spot
- 14.Which of these is an unfair way to compete? (a) a fair, lower price (b) better quality (c) lying about a rival (d) a new flavour
- 15.⭐ Two stalls sell lemonade. What helps you stand out? (a) a rude sign (b) a louder voice (c) a higher price only (d) a unique selling point
- 16.🔍 Which is the odd one out? (a) friendlier service (b) a cleaner stall (c) breaking their sign (d) faster service
- 17.Which of these is not a unique selling point? (a) personalised with names (b) free name tags (c) we sell things (d) made from waste paper
- 18.Which of these is a clear unique selling point? (a) we sell things (b) we have a table (c) it is a product (d) ready in five minutes
- 19.🏪 Fair or unfair way to compete: better quality? (a) a fair way to compete (b) an unfair way
- 20.🔍 Which is the odd one out? (a) posting fake reviews (b) a fair, lower price (c) copying a rival’s logo (d) lying about a rival
- 21.🏪 Fair or unfair way to compete: breaking their sign? (a) a fair way to compete (b) an unfair way
- 22.Which of these is a fair way to compete? (a) posting fake reviews (b) grabbing their spot (c) faster service (d) spreading rumours
- 23.🔍 Which is the odd one out? (a) grabbing their spot (b) breaking their sign (c) a new flavour (d) copying a rival’s logo
- 24.🔍 Which is the odd one out? (a) lying about a rival (b) a fair, lower price (c) friendlier service (d) faster service
- 25.🏪 Fair or unfair way to compete: faster service? (a) a fair way to compete (b) an unfair way
- 26.Which of these is a clear unique selling point? (a) it has a price (b) same as every stall (c) a new flavour each week (d) it is a product
- 27.Which of these is a clear unique selling point? (a) we sell things (b) same as every stall (c) it is a product (d) free name tags
- 28.Which of these is an unfair way to compete? (a) a fair, lower price (b) copying a rival’s logo (c) a cleaner stall (d) better quality
- 29.🔍 Which is the odd one out? (a) it is a product (b) we have a table (c) same as every stall (d) a new flavour each week
- 30.🏪 Fair or unfair way to compete: a new flavour? (a) an unfair way (b) a fair way to compete
- 31.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) not a USP (b) a clear USP
- 32.True or false: “we have a table” is not a unique selling point. (a) False (b) True
- 33.📊 A rival sells chai at ₹10. Why should you know this? (a) to set a fair price (b) to copy their sign (c) to close them down (d) to complain
- 34.🔍 Which is the odd one out? (a) a new flavour each week (b) free name tags (c) we sell things (d) delivered to your door
- 35.🔍 Which is the odd one out? (a) posting fake reviews (b) better quality (c) spreading rumours (d) copying a rival’s logo
- 36.Which of these is not a unique selling point? (a) personalised with names (b) delivered to your door (c) ready in five minutes (d) we are open
- 37.Which of these is not a unique selling point? (a) personalised with names (b) ready in five minutes (c) same as every stall (d) free name tags
- 38.🔍 Which is the odd one out? (a) same as every stall (b) a sugar-free recipe (c) free name tags (d) personalised with names
- 39.Which of these is a clear unique selling point? (a) we sell things (b) made from waste paper (c) same as every stall (d) we are open
- 40.True or false: “we sell things” is a clear unique selling point. (a) True (b) False
Answer key
- we are open
- faster service
- not a USP
- True
- True
- a fair way to compete
- True
- True
- a clear USP
- a fair way to compete
- it is a product
- it is a product
- a new flavour
- lying about a rival
- a unique selling point
- breaking their sign
- we sell things
- ready in five minutes
- a fair way to compete
- a fair, lower price
- an unfair way
- faster service
- a new flavour
- lying about a rival
- a fair way to compete
- a new flavour each week
- free name tags
- copying a rival’s logo
- a new flavour each week
- a fair way to compete
- not a USP
- True
- to set a fair price
- we sell things
- better quality
- we are open
- same as every stall
- same as every stall
- made from waste paper
- False
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