Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.Which of these is a fair way to compete? (a) better quality (b) posting fake reviews (c) copying a rival’s logo (d) lying about a rival
- 2.🔍 Which is the odd one out? (a) lying about a rival (b) friendlier service (c) a fair, lower price (d) faster service
- 3.Which of these is an unfair way to compete? (a) faster service (b) spreading rumours (c) a cleaner stall (d) better quality
- 4.🏪 Fair or unfair way to compete: spreading rumours? (a) a fair way to compete (b) an unfair way
- 5.True or false: “a new flavour each week” is a clear unique selling point. (a) False (b) True
- 6.True or false: “delivered to your door” is not a unique selling point. (a) True (b) False
- 7.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) a clear USP (b) not a USP
- 8.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) a clear USP (b) not a USP
- 9.🔍 Which is the odd one out? (a) ready in five minutes (b) free name tags (c) we are open (d) delivered to your door
- 10.🏪 Fair or unfair way to compete: lying about a rival? (a) a fair way to compete (b) an unfair way
- 11.Which of these is not a unique selling point? (a) made from waste paper (b) ready in five minutes (c) a sugar-free recipe (d) it is a product
- 12.Which of these is a clear unique selling point? (a) delivered to your door (b) same as every stall (c) it is a product (d) it has a price
- 13.Which of these is a clear unique selling point? (a) free name tags (b) we sell things (c) we have a table (d) it has a price
- 14.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) not a USP (b) a clear USP
- 15.Which of these is not a unique selling point? (a) a sugar-free recipe (b) personalised with names (c) we sell things (d) delivered to your door
- 16.🏪 Fair or unfair way to compete: a new flavour? (a) a fair way to compete (b) an unfair way
- 17.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) not a USP (b) a clear USP
- 18.True or false: “we sell things” is not a unique selling point. (a) False (b) True
- 19.Which of these is not a unique selling point? (a) a sugar-free recipe (b) ready in five minutes (c) delivered to your door (d) we have a table
- 20.Which of these is an unfair way to compete? (a) faster service (b) better quality (c) a new flavour (d) lying about a rival
- 21.Which of these is a clear unique selling point? (a) we are open (b) it is a product (c) we sell things (d) a sugar-free recipe
- 22.🔍 Which is the odd one out? (a) a new flavour each week (b) we have a table (c) it is a product (d) we are open
- 23.⭐ Two stalls sell lemonade. What helps you stand out? (a) a rude sign (b) a louder voice (c) a unique selling point (d) a higher price only
- 24.Which of these is not a unique selling point? (a) we are open (b) made from waste paper (c) delivered to your door (d) ready in five minutes
- 25.Which of these is a fair way to compete? (a) friendlier service (b) copying a rival’s logo (c) spreading rumours (d) posting fake reviews
- 26.🏪 What is a competitor? (a) a customer (b) a rival seller (c) your teammate (d) a supplier
- 27.🛍️ Why is competition good for customers? (a) they get better choices (b) it is not good (c) shops get rude (d) prices always rise
- 28.True or false: “delivered to your door” is a clear unique selling point. (a) False (b) True
- 29.Which of these is a fair way to compete? (a) lying about a rival (b) spreading rumours (c) grabbing their spot (d) a new flavour
- 30.🔍 Which is the odd one out? (a) lying about a rival (b) a fair, lower price (c) grabbing their spot (d) posting fake reviews
- 31.Which of these is not a unique selling point? (a) a sugar-free recipe (b) a new flavour each week (c) made from waste paper (d) it has a price
- 32.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) a clear USP (b) not a USP
- 33.🔍 Which is the odd one out? (a) a fair, lower price (b) faster service (c) better quality (d) spreading rumours
- 34.🔍 Which is the odd one out? (a) lying about a rival (b) posting fake reviews (c) spreading rumours (d) faster service
- 35.Which of these is a clear unique selling point? (a) it is a product (b) we sell things (c) it has a price (d) personalised with names
- 36.Which of these is a clear unique selling point? (a) it is a product (b) a new flavour each week (c) same as every stall (d) it has a price
- 37.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) not a USP (b) a clear USP
- 38.🏪 Fair or unfair way to compete: better quality? (a) a fair way to compete (b) an unfair way
- 39.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) not a USP (b) a clear USP
- 40.Which of these is a fair way to compete? (a) lying about a rival (b) copying a rival’s logo (c) a fair, lower price (d) posting fake reviews
Answer key
- better quality
- lying about a rival
- spreading rumours
- an unfair way
- True
- False
- not a USP
- not a USP
- we are open
- an unfair way
- it is a product
- delivered to your door
- free name tags
- a clear USP
- we sell things
- a fair way to compete
- a clear USP
- True
- we have a table
- lying about a rival
- a sugar-free recipe
- a new flavour each week
- a unique selling point
- we are open
- friendlier service
- a rival seller
- they get better choices
- True
- a new flavour
- a fair, lower price
- it has a price
- a clear USP
- spreading rumours
- faster service
- personalised with names
- a new flavour each week
- a clear USP
- a fair way to compete
- not a USP
- a fair, lower price
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