Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
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- 1.Which of these is a clear unique selling point? (a) we have a table (b) we sell things (c) same as every stall (d) delivered to your door
- 2.Which of these is an unfair way to compete? (a) a fair, lower price (b) better quality (c) copying a rival’s logo (d) faster service
- 3.📊 A rival sells chai at ₹10. Why should you know this? (a) to copy their sign (b) to complain (c) to set a fair price (d) to close them down
- 4.🏪 Fair or unfair way to compete: grabbing their spot? (a) a fair way to compete (b) an unfair way
- 5.🏪 Fair or unfair way to compete: better quality? (a) a fair way to compete (b) an unfair way
- 6.🔍 Which is the odd one out? (a) a fair, lower price (b) better quality (c) lying about a rival (d) faster service
- 7.True or false: “free name tags” is a clear unique selling point. (a) True (b) False
- 8.🔍 Which is the odd one out? (a) copying a rival’s logo (b) lying about a rival (c) spreading rumours (d) a new flavour
- 9.Which of these is not a unique selling point? (a) personalised with names (b) ready in five minutes (c) a sugar-free recipe (d) we are open
- 10.🔍 Which is the odd one out? (a) it has a price (b) we are open (c) we sell things (d) free name tags
- 11.True or false: “we have a table” is not a unique selling point. (a) False (b) True
- 12.Which of these is an unfair way to compete? (a) a fair, lower price (b) friendlier service (c) a cleaner stall (d) spreading rumours
- 13.🏪 What is a competitor? (a) a rival seller (b) your teammate (c) a supplier (d) a customer
- 14.🔍 Which is the odd one out? (a) it has a price (b) ready in five minutes (c) personalised with names (d) delivered to your door
- 15.Which of these is a fair way to compete? (a) breaking their sign (b) spreading rumours (c) posting fake reviews (d) faster service
- 16.True or false: “we are open” is a clear unique selling point. (a) False (b) True
- 17.Which of these is not a unique selling point? (a) made from waste paper (b) same as every stall (c) delivered to your door (d) free name tags
- 18.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) a fair way to compete (b) an unfair way
- 19.True or false: “delivered to your door” is a clear unique selling point. (a) False (b) True
- 20.🏪 Fair or unfair way to compete: posting fake reviews? (a) an unfair way (b) a fair way to compete
- 21.🔍 Which is the odd one out? (a) made from waste paper (b) delivered to your door (c) ready in five minutes (d) we have a table
- 22.True or false: “we sell things” is not a unique selling point. (a) False (b) True
- 23.🔍 Which is the odd one out? (a) it is a product (b) a sugar-free recipe (c) delivered to your door (d) made from waste paper
- 24.True or false: “a new flavour each week” is not a unique selling point. (a) False (b) True
- 25.Which of these is a fair way to compete? (a) a fair, lower price (b) breaking their sign (c) lying about a rival (d) spreading rumours
- 26.⭐ Two stalls sell lemonade. What helps you stand out? (a) a louder voice (b) a unique selling point (c) a higher price only (d) a rude sign
- 27.🧪 How can you find a USP? (a) pick a random word (b) ask what buyers miss (c) copy the rival exactly (d) skip it
- 28.True or false: “it has a price” is a clear unique selling point. (a) True (b) False
- 29.True or false: “free name tags” is not a unique selling point. (a) False (b) True
- 30.🛍️ Why is competition good for customers? (a) prices always rise (b) shops get rude (c) it is not good (d) they get better choices
- 31.Which of these is an unfair way to compete? (a) a new flavour (b) a cleaner stall (c) posting fake reviews (d) a fair, lower price
- 32.Which of these is a clear unique selling point? (a) it has a price (b) we are open (c) ready in five minutes (d) we have a table
- 33.🔍 Which is the odd one out? (a) it has a price (b) we sell things (c) we have a table (d) ready in five minutes
- 34.🔍 Which is the odd one out? (a) made from waste paper (b) personalised with names (c) we are open (d) a sugar-free recipe
- 35.True or false: “a new flavour each week” is a clear unique selling point. (a) True (b) False
- 36.🏪 Fair or unfair way to compete: lying about a rival? (a) an unfair way (b) a fair way to compete
- 37.Which of these is an unfair way to compete? (a) grabbing their spot (b) a fair, lower price (c) faster service (d) better quality
- 38.🔍 Which is the odd one out? (a) faster service (b) better quality (c) spreading rumours (d) a fair, lower price
- 39.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) not a USP (b) a clear USP
- 40.🏪 Fair or unfair way to compete: a fair, lower price? (a) an unfair way (b) a fair way to compete
Answer key
- delivered to your door
- copying a rival’s logo
- to set a fair price
- an unfair way
- a fair way to compete
- lying about a rival
- True
- a new flavour
- we are open
- free name tags
- True
- spreading rumours
- a rival seller
- it has a price
- faster service
- False
- same as every stall
- an unfair way
- True
- an unfair way
- we have a table
- True
- it is a product
- False
- a fair, lower price
- a unique selling point
- ask what buyers miss
- False
- False
- they get better choices
- posting fake reviews
- ready in five minutes
- ready in five minutes
- we are open
- True
- an unfair way
- grabbing their spot
- spreading rumours
- not a USP
- a fair way to compete
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