Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.True or false: “we sell things” is a clear unique selling point. (a) False (b) True
- 2.🏪 Fair or unfair way to compete: friendlier service? (a) an unfair way (b) a fair way to compete
- 3.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) not a USP (b) a clear USP
- 4.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) a clear USP (b) not a USP
- 5.Which of these is a clear unique selling point? (a) same as every stall (b) it is a product (c) made from waste paper (d) we sell things
- 6.🏪 Fair or unfair way to compete: better quality? (a) an unfair way (b) a fair way to compete
- 7.🔍 Which is the odd one out? (a) a fair, lower price (b) friendlier service (c) faster service (d) copying a rival’s logo
- 8.🏪 What is a competitor? (a) your teammate (b) a supplier (c) a rival seller (d) a customer
- 9.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) a clear USP (b) not a USP
- 10.Which of these is a fair way to compete? (a) better quality (b) lying about a rival (c) copying a rival’s logo (d) spreading rumours
- 11.🔍 Which is the odd one out? (a) a cleaner stall (b) a new flavour (c) posting fake reviews (d) friendlier service
- 12.Which of these is a clear unique selling point? (a) same as every stall (b) ready in five minutes (c) we sell things (d) we are open
- 13.🏪 Fair or unfair way to compete: spreading rumours? (a) a fair way to compete (b) an unfair way
- 14.True or false: “it is a product” is not a unique selling point. (a) False (b) True
- 15.🧪 How can you find a USP? (a) skip it (b) copy the rival exactly (c) ask what buyers miss (d) pick a random word
- 16.🔍 Which is the odd one out? (a) grabbing their spot (b) a cleaner stall (c) lying about a rival (d) copying a rival’s logo
- 17.🔍 Which is the odd one out? (a) we sell things (b) delivered to your door (c) we have a table (d) same as every stall
- 18.Which of these is not a unique selling point? (a) a sugar-free recipe (b) ready in five minutes (c) we sell things (d) a new flavour each week
- 19.Which of these is a clear unique selling point? (a) a new flavour each week (b) we sell things (c) we have a table (d) it is a product
- 20.🏪 Fair or unfair way to compete: breaking their sign? (a) a fair way to compete (b) an unfair way
- 21.Which of these is a fair way to compete? (a) a new flavour (b) spreading rumours (c) lying about a rival (d) breaking their sign
- 22.Which of these is a clear unique selling point? (a) we have a table (b) personalised with names (c) it has a price (d) we are open
- 23.🔍 Which is the odd one out? (a) lying about a rival (b) better quality (c) friendlier service (d) a new flavour
- 24.Which of these is an unfair way to compete? (a) faster service (b) better quality (c) copying a rival’s logo (d) a fair, lower price
- 25.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) a clear USP (b) not a USP
- 26.True or false: “we are open” is a clear unique selling point. (a) False (b) True
- 27.True or false: “a new flavour each week” is not a unique selling point. (a) False (b) True
- 28.🔍 Which is the odd one out? (a) same as every stall (b) free name tags (c) a sugar-free recipe (d) delivered to your door
- 29.🔍 Which is the odd one out? (a) we sell things (b) ready in five minutes (c) free name tags (d) personalised with names
- 30.🏪 Fair or unfair way to compete: a fair, lower price? (a) a fair way to compete (b) an unfair way
- 31.True or false: “made from waste paper” is not a unique selling point. (a) True (b) False
- 32.True or false: “it has a price” is a clear unique selling point. (a) True (b) False
- 33.🔍 Which is the odd one out? (a) same as every stall (b) we are open (c) we sell things (d) a new flavour each week
- 34.🔍 Which is the odd one out? (a) it is a product (b) we sell things (c) we are open (d) made from waste paper
- 35.🔍 Which is the odd one out? (a) faster service (b) a cleaner stall (c) better quality (d) grabbing their spot
- 36.🔍 Which is the odd one out? (a) it has a price (b) it is a product (c) ready in five minutes (d) we sell things
- 37.Which of these is an unfair way to compete? (a) friendlier service (b) a new flavour (c) faster service (d) lying about a rival
- 38.⭐ Two stalls sell lemonade. What helps you stand out? (a) a higher price only (b) a louder voice (c) a rude sign (d) a unique selling point
- 39.Which of these is not a unique selling point? (a) ready in five minutes (b) it has a price (c) delivered to your door (d) a new flavour each week
- 40.Which of these is a fair way to compete? (a) posting fake reviews (b) lying about a rival (c) friendlier service (d) copying a rival’s logo
Answer key
- False
- a fair way to compete
- not a USP
- a clear USP
- made from waste paper
- a fair way to compete
- copying a rival’s logo
- a rival seller
- a clear USP
- better quality
- posting fake reviews
- ready in five minutes
- an unfair way
- True
- ask what buyers miss
- a cleaner stall
- delivered to your door
- we sell things
- a new flavour each week
- an unfair way
- a new flavour
- personalised with names
- lying about a rival
- copying a rival’s logo
- not a USP
- False
- False
- same as every stall
- we sell things
- a fair way to compete
- False
- False
- a new flavour each week
- made from waste paper
- grabbing their spot
- ready in five minutes
- lying about a rival
- a unique selling point
- it has a price
- friendlier service
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