Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) not a USP (b) a clear USP
- 2.🏪 Fair or unfair way to compete: spreading rumours? (a) a fair way to compete (b) an unfair way
- 3.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) a clear USP (b) not a USP
- 4.🏪 Fair or unfair way to compete: a fair, lower price? (a) an unfair way (b) a fair way to compete
- 5.📊 A rival sells chai at ₹10. Why should you know this? (a) to complain (b) to copy their sign (c) to close them down (d) to set a fair price
- 6.🧪 How can you find a USP? (a) pick a random word (b) copy the rival exactly (c) skip it (d) ask what buyers miss
- 7.Which of these is a clear unique selling point? (a) we have a table (b) we are open (c) we sell things (d) a new flavour each week
- 8.Which of these is a clear unique selling point? (a) we sell things (b) it is a product (c) it has a price (d) delivered to your door
- 9.Which of these is an unfair way to compete? (a) a fair, lower price (b) grabbing their spot (c) a cleaner stall (d) faster service
- 10.🏪 Fair or unfair way to compete: grabbing their spot? (a) a fair way to compete (b) an unfair way
- 11.🏪 Fair or unfair way to compete: faster service? (a) an unfair way (b) a fair way to compete
- 12.True or false: “it has a price” is a clear unique selling point. (a) False (b) True
- 13.Which of these is a fair way to compete? (a) lying about a rival (b) posting fake reviews (c) grabbing their spot (d) faster service
- 14.🔍 Which is the odd one out? (a) it is a product (b) personalised with names (c) it has a price (d) we are open
- 15.Which of these is a clear unique selling point? (a) we sell things (b) free name tags (c) we have a table (d) we are open
- 16.Which of these is an unfair way to compete? (a) a fair, lower price (b) faster service (c) lying about a rival (d) a cleaner stall
- 17.Which of these is a fair way to compete? (a) copying a rival’s logo (b) better quality (c) lying about a rival (d) spreading rumours
- 18.True or false: “same as every stall” is not a unique selling point. (a) True (b) False
- 19.Which of these is an unfair way to compete? (a) a fair, lower price (b) breaking their sign (c) friendlier service (d) faster service
- 20.🏪 Fair or unfair way to compete: posting fake reviews? (a) an unfair way (b) a fair way to compete
- 21.Which of these is a clear unique selling point? (a) it has a price (b) it is a product (c) ready in five minutes (d) we have a table
- 22.🏪 Fair or unfair way to compete: a new flavour? (a) an unfair way (b) a fair way to compete
- 23.True or false: “ready in five minutes” is a clear unique selling point. (a) False (b) True
- 24.Which of these is a fair way to compete? (a) a cleaner stall (b) spreading rumours (c) lying about a rival (d) copying a rival’s logo
- 25.🔍 Which is the odd one out? (a) friendlier service (b) a cleaner stall (c) better quality (d) copying a rival’s logo
- 26.🔍 Which is the odd one out? (a) delivered to your door (b) made from waste paper (c) same as every stall (d) a new flavour each week
- 27.🛍️ Why is competition good for customers? (a) prices always rise (b) it is not good (c) shops get rude (d) they get better choices
- 28.🔍 Which is the odd one out? (a) ready in five minutes (b) it has a price (c) personalised with names (d) free name tags
- 29.🏪 Fair or unfair way to compete: breaking their sign? (a) an unfair way (b) a fair way to compete
- 30.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) not a USP (b) a clear USP
- 31.🔍 Which is the odd one out? (a) better quality (b) a new flavour (c) posting fake reviews (d) friendlier service
- 32.🔍 Which is the odd one out? (a) a sugar-free recipe (b) we have a table (c) delivered to your door (d) ready in five minutes
- 33.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) a clear USP (b) not a USP
- 34.🔍 Which is the odd one out? (a) friendlier service (b) spreading rumours (c) better quality (d) a fair, lower price
- 35.True or false: “made from waste paper” is not a unique selling point. (a) True (b) False
- 36.🔍 Which is the odd one out? (a) copying a rival’s logo (b) breaking their sign (c) lying about a rival (d) friendlier service
- 37.Which of these is not a unique selling point? (a) free name tags (b) ready in five minutes (c) a sugar-free recipe (d) we sell things
- 38.True or false: “we have a table” is not a unique selling point. (a) True (b) False
- 39.🔍 Which is the odd one out? (a) it is a product (b) a sugar-free recipe (c) made from waste paper (d) delivered to your door
- 40.🏪 Fair or unfair way to compete: better quality? (a) an unfair way (b) a fair way to compete
Answer key
- a clear USP
- an unfair way
- a clear USP
- a fair way to compete
- to set a fair price
- ask what buyers miss
- a new flavour each week
- delivered to your door
- grabbing their spot
- an unfair way
- a fair way to compete
- False
- faster service
- personalised with names
- free name tags
- lying about a rival
- better quality
- True
- breaking their sign
- an unfair way
- ready in five minutes
- a fair way to compete
- True
- a cleaner stall
- copying a rival’s logo
- same as every stall
- they get better choices
- it has a price
- an unfair way
- not a USP
- posting fake reviews
- we have a table
- not a USP
- spreading rumours
- False
- friendlier service
- we sell things
- True
- it is a product
- a fair way to compete
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