Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.True or false: “personalised with names” is not a unique selling point. (a) True (b) False
- 2.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) not a USP (b) a clear USP
- 3.🧪 How can you find a USP? (a) ask what buyers miss (b) copy the rival exactly (c) pick a random word (d) skip it
- 4.🔍 Which is the odd one out? (a) better quality (b) friendlier service (c) breaking their sign (d) a fair, lower price
- 5.Which of these is not a unique selling point? (a) delivered to your door (b) a sugar-free recipe (c) we are open (d) free name tags
- 6.🔍 Which is the odd one out? (a) better quality (b) a cleaner stall (c) a fair, lower price (d) spreading rumours
- 7.🔍 Which is the odd one out? (a) faster service (b) a new flavour (c) copying a rival’s logo (d) a cleaner stall
- 8.🔍 Which is the odd one out? (a) a sugar-free recipe (b) it has a price (c) free name tags (d) personalised with names
- 9.Which of these is not a unique selling point? (a) delivered to your door (b) free name tags (c) it is a product (d) a new flavour each week
- 10.🏪 Fair or unfair way to compete: a cleaner stall? (a) a fair way to compete (b) an unfair way
- 11.Which of these is a fair way to compete? (a) grabbing their spot (b) breaking their sign (c) better quality (d) lying about a rival
- 12.⭐ Two stalls sell lemonade. What helps you stand out? (a) a higher price only (b) a rude sign (c) a unique selling point (d) a louder voice
- 13.🔍 Which is the odd one out? (a) lying about a rival (b) breaking their sign (c) copying a rival’s logo (d) a fair, lower price
- 14.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) not a USP (b) a clear USP
- 15.🔍 Which is the odd one out? (a) spreading rumours (b) better quality (c) lying about a rival (d) breaking their sign
- 16.True or false: “same as every stall” is a clear unique selling point. (a) False (b) True
- 17.Which of these is an unfair way to compete? (a) a fair, lower price (b) a new flavour (c) friendlier service (d) posting fake reviews
- 18.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) a fair way to compete (b) an unfair way
- 19.True or false: “we have a table” is a clear unique selling point. (a) True (b) False
- 20.Which of these is a fair way to compete? (a) grabbing their spot (b) spreading rumours (c) faster service (d) posting fake reviews
- 21.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) not a USP (b) a clear USP
- 22.True or false: “it is a product” is not a unique selling point. (a) True (b) False
- 23.🔍 Which is the odd one out? (a) we sell things (b) it has a price (c) personalised with names (d) it is a product
- 24.Which of these is a fair way to compete? (a) posting fake reviews (b) copying a rival’s logo (c) friendlier service (d) spreading rumours
- 25.Which of these is not a unique selling point? (a) free name tags (b) a sugar-free recipe (c) ready in five minutes (d) same as every stall
- 26.🏪 Fair or unfair way to compete: a fair, lower price? (a) an unfair way (b) a fair way to compete
- 27.🛍️ Why is competition good for customers? (a) it is not good (b) prices always rise (c) they get better choices (d) shops get rude
- 28.True or false: “a new flavour each week” is not a unique selling point. (a) False (b) True
- 29.Which of these is not a unique selling point? (a) free name tags (b) a sugar-free recipe (c) it has a price (d) a new flavour each week
- 30.Which of these is a fair way to compete? (a) grabbing their spot (b) a fair, lower price (c) spreading rumours (d) posting fake reviews
- 31.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) a clear USP (b) not a USP
- 32.🔍 Which is the odd one out? (a) delivered to your door (b) a new flavour each week (c) we have a table (d) made from waste paper
- 33.📊 A rival sells chai at ₹10. Why should you know this? (a) to complain (b) to close them down (c) to set a fair price (d) to copy their sign
- 34.🔍 Which is the odd one out? (a) it has a price (b) same as every stall (c) we sell things (d) free name tags
- 35.Which of these is not a unique selling point? (a) a sugar-free recipe (b) free name tags (c) we have a table (d) personalised with names
- 36.🔍 Which is the odd one out? (a) we sell things (b) made from waste paper (c) personalised with names (d) free name tags
- 37.Which of these is an unfair way to compete? (a) a cleaner stall (b) faster service (c) copying a rival’s logo (d) a fair, lower price
- 38.🏪 Fair or unfair way to compete: better quality? (a) an unfair way (b) a fair way to compete
- 39.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) a clear USP (b) not a USP
- 40.Which of these is a clear unique selling point? (a) we are open (b) it is a product (c) same as every stall (d) ready in five minutes
Answer key
- False
- a clear USP
- ask what buyers miss
- breaking their sign
- we are open
- spreading rumours
- copying a rival’s logo
- it has a price
- it is a product
- a fair way to compete
- better quality
- a unique selling point
- a fair, lower price
- a clear USP
- better quality
- False
- posting fake reviews
- an unfair way
- False
- faster service
- a clear USP
- True
- personalised with names
- friendlier service
- same as every stall
- a fair way to compete
- they get better choices
- False
- it has a price
- a fair, lower price
- not a USP
- we have a table
- to set a fair price
- free name tags
- we have a table
- we sell things
- copying a rival’s logo
- a fair way to compete
- a clear USP
- ready in five minutes
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