Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.True or false: “it is a product” is a clear unique selling point. (a) True (b) False
- 2.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) an unfair way (b) a fair way to compete
- 3.Which of these is an unfair way to compete? (a) better quality (b) friendlier service (c) a cleaner stall (d) posting fake reviews
- 4.🔍 Which is the odd one out? (a) made from waste paper (b) it has a price (c) we have a table (d) we sell things
- 5.Which of these is not a unique selling point? (a) ready in five minutes (b) personalised with names (c) free name tags (d) it is a product
- 6.🔍 Which is the odd one out? (a) posting fake reviews (b) better quality (c) friendlier service (d) faster service
- 7.Which of these is an unfair way to compete? (a) a new flavour (b) grabbing their spot (c) better quality (d) friendlier service
- 8.🔍 Which is the odd one out? (a) we have a table (b) same as every stall (c) it is a product (d) ready in five minutes
- 9.🏪 Fair or unfair way to compete: a fair, lower price? (a) a fair way to compete (b) an unfair way
- 10.🔍 Which is the odd one out? (a) posting fake reviews (b) grabbing their spot (c) a cleaner stall (d) lying about a rival
- 11.Which of these is a fair way to compete? (a) faster service (b) copying a rival’s logo (c) spreading rumours (d) lying about a rival
- 12.Which of these is a fair way to compete? (a) breaking their sign (b) lying about a rival (c) posting fake reviews (d) better quality
- 13.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) a clear USP (b) not a USP
- 14.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) a clear USP (b) not a USP
- 15.🔍 Which is the odd one out? (a) grabbing their spot (b) better quality (c) a new flavour (d) a fair, lower price
- 16.True or false: “ready in five minutes” is a clear unique selling point. (a) True (b) False
- 17.🔍 Which is the odd one out? (a) a new flavour (b) lying about a rival (c) a cleaner stall (d) better quality
- 18.🏪 Fair or unfair way to compete: spreading rumours? (a) a fair way to compete (b) an unfair way
- 19.Which of these is an unfair way to compete? (a) friendlier service (b) a cleaner stall (c) spreading rumours (d) better quality
- 20.True or false: “we sell things” is not a unique selling point. (a) True (b) False
- 21.True or false: “a new flavour each week” is not a unique selling point. (a) True (b) False
- 22.🔍 Which is the odd one out? (a) it has a price (b) we have a table (c) free name tags (d) it is a product
- 23.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) not a USP (b) a clear USP
- 24.Which of these is a fair way to compete? (a) copying a rival’s logo (b) grabbing their spot (c) breaking their sign (d) a cleaner stall
- 25.🏪 Fair or unfair way to compete: a cleaner stall? (a) an unfair way (b) a fair way to compete
- 26.🏪 Fair or unfair way to compete: faster service? (a) a fair way to compete (b) an unfair way
- 27.🏪 Fair or unfair way to compete: a new flavour? (a) a fair way to compete (b) an unfair way
- 28.True or false: “made from waste paper” is not a unique selling point. (a) True (b) False
- 29.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) not a USP (b) a clear USP
- 30.True or false: “we have a table” is a clear unique selling point. (a) True (b) False
- 31.Which of these is not a unique selling point? (a) a new flavour each week (b) personalised with names (c) we sell things (d) made from waste paper
- 32.🔍 Which is the odd one out? (a) personalised with names (b) a sugar-free recipe (c) we are open (d) a new flavour each week
- 33.Which of these is an unfair way to compete? (a) better quality (b) breaking their sign (c) faster service (d) a new flavour
- 34.🧪 How can you find a USP? (a) ask what buyers miss (b) pick a random word (c) skip it (d) copy the rival exactly
- 35.🔍 Which is the odd one out? (a) a fair, lower price (b) better quality (c) friendlier service (d) spreading rumours
- 36.Which of these is a clear unique selling point? (a) we have a table (b) we are open (c) we sell things (d) a sugar-free recipe
- 37.🔍 Which is the odd one out? (a) breaking their sign (b) copying a rival’s logo (c) posting fake reviews (d) a new flavour
- 38.True or false: “made from waste paper” is a clear unique selling point. (a) False (b) True
- 39.🔍 Which is the odd one out? (a) ready in five minutes (b) it has a price (c) made from waste paper (d) delivered to your door
- 40.True or false: “it has a price” is not a unique selling point. (a) False (b) True
Answer key
- False
- an unfair way
- posting fake reviews
- made from waste paper
- it is a product
- posting fake reviews
- grabbing their spot
- ready in five minutes
- a fair way to compete
- a cleaner stall
- faster service
- better quality
- a clear USP
- not a USP
- grabbing their spot
- True
- lying about a rival
- an unfair way
- spreading rumours
- True
- False
- free name tags
- a clear USP
- a cleaner stall
- a fair way to compete
- a fair way to compete
- a fair way to compete
- False
- a clear USP
- False
- we sell things
- we are open
- breaking their sign
- ask what buyers miss
- spreading rumours
- a sugar-free recipe
- a new flavour
- True
- it has a price
- True
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