Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.⭐ Two stalls sell lemonade. What helps you stand out? (a) a louder voice (b) a higher price only (c) a unique selling point (d) a rude sign
- 2.True or false: “same as every stall” is a clear unique selling point. (a) True (b) False
- 3.Which of these is an unfair way to compete? (a) faster service (b) a new flavour (c) a fair, lower price (d) posting fake reviews
- 4.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) a clear USP (b) not a USP
- 5.True or false: “it has a price” is not a unique selling point. (a) False (b) True
- 6.🏪 Fair or unfair way to compete: posting fake reviews? (a) a fair way to compete (b) an unfair way
- 7.🔍 Which is the odd one out? (a) made from waste paper (b) same as every stall (c) it is a product (d) we sell things
- 8.True or false: “free name tags” is a clear unique selling point. (a) True (b) False
- 9.🔍 Which is the odd one out? (a) better quality (b) a cleaner stall (c) a fair, lower price (d) posting fake reviews
- 10.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) a clear USP (b) not a USP
- 11.🏪 Fair or unfair way to compete: grabbing their spot? (a) an unfair way (b) a fair way to compete
- 12.🔍 Which is the odd one out? (a) we sell things (b) free name tags (c) it has a price (d) it is a product
- 13.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) not a USP (b) a clear USP
- 14.True or false: “we sell things” is a clear unique selling point. (a) False (b) True
- 15.🧪 How can you find a USP? (a) copy the rival exactly (b) ask what buyers miss (c) pick a random word (d) skip it
- 16.True or false: “a sugar-free recipe” is a clear unique selling point. (a) True (b) False
- 17.Which of these is not a unique selling point? (a) made from waste paper (b) we sell things (c) a sugar-free recipe (d) ready in five minutes
- 18.🏪 Fair or unfair way to compete: lying about a rival? (a) an unfair way (b) a fair way to compete
- 19.🛍️ Why is competition good for customers? (a) prices always rise (b) they get better choices (c) shops get rude (d) it is not good
- 20.🔍 Which is the odd one out? (a) better quality (b) a fair, lower price (c) faster service (d) copying a rival’s logo
- 21.True or false: “we sell things” is not a unique selling point. (a) True (b) False
- 22.True or false: “it has a price” is a clear unique selling point. (a) False (b) True
- 23.Which of these is a fair way to compete? (a) a new flavour (b) copying a rival’s logo (c) breaking their sign (d) spreading rumours
- 24.🔍 Which is the odd one out? (a) personalised with names (b) a new flavour each week (c) free name tags (d) it is a product
- 25.Which of these is a clear unique selling point? (a) ready in five minutes (b) same as every stall (c) it has a price (d) it is a product
- 26.True or false: “delivered to your door” is not a unique selling point. (a) True (b) False
- 27.🔍 Which is the odd one out? (a) lying about a rival (b) a cleaner stall (c) faster service (d) better quality
- 28.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) not a USP (b) a clear USP
- 29.🏪 Fair or unfair way to compete: a cleaner stall? (a) an unfair way (b) a fair way to compete
- 30.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) not a USP (b) a clear USP
- 31.🔍 Which is the odd one out? (a) personalised with names (b) delivered to your door (c) we sell things (d) made from waste paper
- 32.True or false: “we have a table” is a clear unique selling point. (a) True (b) False
- 33.Which of these is a clear unique selling point? (a) same as every stall (b) we are open (c) a sugar-free recipe (d) we sell things
- 34.Which of these is a clear unique selling point? (a) we have a table (b) it has a price (c) it is a product (d) a new flavour each week
- 35.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) not a USP (b) a clear USP
- 36.🏪 What is a competitor? (a) your teammate (b) a customer (c) a rival seller (d) a supplier
- 37.🔍 Which is the odd one out? (a) it has a price (b) ready in five minutes (c) delivered to your door (d) personalised with names
- 38.🏪 Fair or unfair way to compete: a new flavour? (a) an unfair way (b) a fair way to compete
- 39.Which of these is a fair way to compete? (a) better quality (b) lying about a rival (c) copying a rival’s logo (d) breaking their sign
- 40.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) a clear USP (b) not a USP
Answer key
- a unique selling point
- False
- posting fake reviews
- not a USP
- True
- an unfair way
- made from waste paper
- True
- posting fake reviews
- a clear USP
- an unfair way
- free name tags
- a clear USP
- False
- ask what buyers miss
- True
- we sell things
- an unfair way
- they get better choices
- copying a rival’s logo
- True
- False
- a new flavour
- it is a product
- ready in five minutes
- False
- lying about a rival
- a clear USP
- a fair way to compete
- not a USP
- we sell things
- False
- a sugar-free recipe
- a new flavour each week
- a clear USP
- a rival seller
- it has a price
- a fair way to compete
- better quality
- a clear USP
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