Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.🏪 What is a competitor? (a) a customer (b) your teammate (c) a rival seller (d) a supplier
- 2.True or false: “same as every stall” is not a unique selling point. (a) False (b) True
- 3.Which of these is an unfair way to compete? (a) faster service (b) a fair, lower price (c) better quality (d) grabbing their spot
- 4.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) not a USP (b) a clear USP
- 5.🔍 Which is the odd one out? (a) a fair, lower price (b) copying a rival’s logo (c) spreading rumours (d) lying about a rival
- 6.⭐ Is this a clear unique selling point (USP): “we are open”? (a) a clear USP (b) not a USP
- 7.Which of these is not a unique selling point? (a) delivered to your door (b) free name tags (c) it has a price (d) a sugar-free recipe
- 8.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) a clear USP (b) not a USP
- 9.⭐ Two stalls sell lemonade. What helps you stand out? (a) a rude sign (b) a higher price only (c) a unique selling point (d) a louder voice
- 10.Which of these is a clear unique selling point? (a) free name tags (b) it is a product (c) same as every stall (d) it has a price
- 11.Which of these is a clear unique selling point? (a) a new flavour each week (b) it is a product (c) it has a price (d) we have a table
- 12.🔍 Which is the odd one out? (a) a fair, lower price (b) faster service (c) spreading rumours (d) friendlier service
- 13.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) not a USP (b) a clear USP
- 14.🔍 Which is the odd one out? (a) a fair, lower price (b) copying a rival’s logo (c) better quality (d) a cleaner stall
- 15.🔍 Which is the odd one out? (a) breaking their sign (b) a cleaner stall (c) grabbing their spot (d) copying a rival’s logo
- 16.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) a clear USP (b) not a USP
- 17.🔍 Which is the odd one out? (a) a sugar-free recipe (b) made from waste paper (c) it is a product (d) free name tags
- 18.True or false: “a sugar-free recipe” is a clear unique selling point. (a) False (b) True
- 19.Which of these is an unfair way to compete? (a) faster service (b) better quality (c) lying about a rival (d) a new flavour
- 20.🔍 Which is the odd one out? (a) we have a table (b) we sell things (c) same as every stall (d) ready in five minutes
- 21.True or false: “we sell things” is not a unique selling point. (a) True (b) False
- 22.🔍 Which is the odd one out? (a) delivered to your door (b) it is a product (c) same as every stall (d) we sell things
- 23.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) a clear USP (b) not a USP
- 24.True or false: “it is a product” is a clear unique selling point. (a) False (b) True
- 25.True or false: “we sell things” is a clear unique selling point. (a) False (b) True
- 26.True or false: “delivered to your door” is not a unique selling point. (a) False (b) True
- 27.🔍 Which is the odd one out? (a) we have a table (b) we sell things (c) free name tags (d) same as every stall
- 28.Which of these is a fair way to compete? (a) grabbing their spot (b) copying a rival’s logo (c) a fair, lower price (d) lying about a rival
- 29.🔍 Which is the odd one out? (a) personalised with names (b) we sell things (c) ready in five minutes (d) a new flavour each week
- 30.🏪 Fair or unfair way to compete: lying about a rival? (a) a fair way to compete (b) an unfair way
- 31.True or false: “a new flavour each week” is not a unique selling point. (a) False (b) True
- 32.True or false: “personalised with names” is not a unique selling point. (a) False (b) True
- 33.Which of these is not a unique selling point? (a) a sugar-free recipe (b) free name tags (c) personalised with names (d) it is a product
- 34.Which of these is an unfair way to compete? (a) friendlier service (b) copying a rival’s logo (c) better quality (d) a fair, lower price
- 35.🏪 Fair or unfair way to compete: faster service? (a) a fair way to compete (b) an unfair way
- 36.🔍 Which is the odd one out? (a) better quality (b) breaking their sign (c) copying a rival’s logo (d) spreading rumours
- 37.🏪 Fair or unfair way to compete: friendlier service? (a) an unfair way (b) a fair way to compete
- 38.Which of these is a fair way to compete? (a) better quality (b) copying a rival’s logo (c) breaking their sign (d) lying about a rival
- 39.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) a fair way to compete (b) an unfair way
- 40.Which of these is a clear unique selling point? (a) it is a product (b) we sell things (c) personalised with names (d) we have a table
Answer key
- a rival seller
- True
- grabbing their spot
- not a USP
- a fair, lower price
- not a USP
- it has a price
- a clear USP
- a unique selling point
- free name tags
- a new flavour each week
- spreading rumours
- a clear USP
- copying a rival’s logo
- a cleaner stall
- a clear USP
- it is a product
- True
- lying about a rival
- ready in five minutes
- True
- delivered to your door
- not a USP
- False
- False
- False
- free name tags
- a fair, lower price
- we sell things
- an unfair way
- False
- False
- it is a product
- copying a rival’s logo
- a fair way to compete
- better quality
- a fair way to compete
- better quality
- an unfair way
- personalised with names
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