Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.🔍 Which is the odd one out? (a) a new flavour each week (b) ready in five minutes (c) free name tags (d) we are open
- 2.🔍 Which is the odd one out? (a) ready in five minutes (b) free name tags (c) we have a table (d) delivered to your door
- 3.🔍 Which is the odd one out? (a) we are open (b) we have a table (c) a sugar-free recipe (d) same as every stall
- 4.🧪 How can you find a USP? (a) skip it (b) pick a random word (c) ask what buyers miss (d) copy the rival exactly
- 5.True or false: “free name tags” is a clear unique selling point. (a) True (b) False
- 6.Which of these is an unfair way to compete? (a) a fair, lower price (b) grabbing their spot (c) friendlier service (d) a new flavour
- 7.🔍 Which is the odd one out? (a) a new flavour each week (b) we have a table (c) we sell things (d) it is a product
- 8.🔍 Which is the odd one out? (a) delivered to your door (b) it has a price (c) free name tags (d) a new flavour each week
- 9.🔍 Which is the odd one out? (a) we have a table (b) personalised with names (c) it has a price (d) it is a product
- 10.📊 A rival sells chai at ₹10. Why should you know this? (a) to close them down (b) to complain (c) to copy their sign (d) to set a fair price
- 11.True or false: “personalised with names” is not a unique selling point. (a) False (b) True
- 12.True or false: “a sugar-free recipe” is not a unique selling point. (a) True (b) False
- 13.🏪 Fair or unfair way to compete: grabbing their spot? (a) a fair way to compete (b) an unfair way
- 14.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) a clear USP (b) not a USP
- 15.Which of these is a clear unique selling point? (a) we sell things (b) same as every stall (c) ready in five minutes (d) we are open
- 16.Which of these is a fair way to compete? (a) posting fake reviews (b) faster service (c) lying about a rival (d) spreading rumours
- 17.Which of these is a clear unique selling point? (a) we are open (b) we sell things (c) same as every stall (d) personalised with names
- 18.True or false: “delivered to your door” is not a unique selling point. (a) True (b) False
- 19.Which of these is not a unique selling point? (a) free name tags (b) made from waste paper (c) delivered to your door (d) it has a price
- 20.True or false: “a sugar-free recipe” is a clear unique selling point. (a) True (b) False
- 21.Which of these is an unfair way to compete? (a) a cleaner stall (b) posting fake reviews (c) faster service (d) a new flavour
- 22.Which of these is a fair way to compete? (a) friendlier service (b) posting fake reviews (c) copying a rival’s logo (d) spreading rumours
- 23.🏪 Fair or unfair way to compete: lying about a rival? (a) an unfair way (b) a fair way to compete
- 24.🏪 Fair or unfair way to compete: friendlier service? (a) an unfair way (b) a fair way to compete
- 25.True or false: “free name tags” is not a unique selling point. (a) True (b) False
- 26.🔍 Which is the odd one out? (a) a new flavour (b) friendlier service (c) copying a rival’s logo (d) faster service
- 27.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) not a USP (b) a clear USP
- 28.🔍 Which is the odd one out? (a) faster service (b) grabbing their spot (c) breaking their sign (d) posting fake reviews
- 29.🔍 Which is the odd one out? (a) we are open (b) we have a table (c) same as every stall (d) delivered to your door
- 30.Which of these is not a unique selling point? (a) same as every stall (b) ready in five minutes (c) delivered to your door (d) a new flavour each week
- 31.True or false: “we have a table” is a clear unique selling point. (a) True (b) False
- 32.⭐ Two stalls sell lemonade. What helps you stand out? (a) a unique selling point (b) a louder voice (c) a rude sign (d) a higher price only
- 33.Which of these is an unfair way to compete? (a) copying a rival’s logo (b) faster service (c) better quality (d) a fair, lower price
- 34.🏪 What is a competitor? (a) your teammate (b) a customer (c) a supplier (d) a rival seller
- 35.Which of these is a clear unique selling point? (a) made from waste paper (b) we sell things (c) same as every stall (d) we have a table
- 36.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) a clear USP (b) not a USP
- 37.🔍 Which is the odd one out? (a) personalised with names (b) ready in five minutes (c) same as every stall (d) delivered to your door
- 38.🔍 Which is the odd one out? (a) lying about a rival (b) better quality (c) faster service (d) a fair, lower price
- 39.True or false: “we are open” is a clear unique selling point. (a) True (b) False
- 40.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) a clear USP (b) not a USP
Answer key
- we are open
- we have a table
- a sugar-free recipe
- ask what buyers miss
- True
- grabbing their spot
- a new flavour each week
- it has a price
- personalised with names
- to set a fair price
- False
- False
- an unfair way
- not a USP
- ready in five minutes
- faster service
- personalised with names
- False
- it has a price
- True
- posting fake reviews
- friendlier service
- an unfair way
- a fair way to compete
- False
- copying a rival’s logo
- not a USP
- faster service
- delivered to your door
- same as every stall
- False
- a unique selling point
- copying a rival’s logo
- a rival seller
- made from waste paper
- a clear USP
- same as every stall
- lying about a rival
- False
- not a USP
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