Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.🔍 Which is the odd one out? (a) a cleaner stall (b) a fair, lower price (c) grabbing their spot (d) better quality
- 2.🔍 Which is the odd one out? (a) grabbing their spot (b) a cleaner stall (c) lying about a rival (d) spreading rumours
- 3.🔍 Which is the odd one out? (a) it has a price (b) same as every stall (c) delivered to your door (d) we have a table
- 4.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) not a USP (b) a clear USP
- 5.🔍 Which is the odd one out? (a) better quality (b) a cleaner stall (c) faster service (d) posting fake reviews
- 6.🏪 Fair or unfair way to compete: lying about a rival? (a) an unfair way (b) a fair way to compete
- 7.Which of these is a clear unique selling point? (a) a new flavour each week (b) we have a table (c) it has a price (d) same as every stall
- 8.⭐ Two stalls sell lemonade. What helps you stand out? (a) a higher price only (b) a unique selling point (c) a rude sign (d) a louder voice
- 9.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) not a USP (b) a clear USP
- 10.Which of these is a clear unique selling point? (a) it has a price (b) free name tags (c) we sell things (d) it is a product
- 11.🏪 Fair or unfair way to compete: posting fake reviews? (a) a fair way to compete (b) an unfair way
- 12.Which of these is a fair way to compete? (a) lying about a rival (b) posting fake reviews (c) a fair, lower price (d) copying a rival’s logo
- 13.🧪 How can you find a USP? (a) pick a random word (b) ask what buyers miss (c) copy the rival exactly (d) skip it
- 14.🏪 Fair or unfair way to compete: friendlier service? (a) an unfair way (b) a fair way to compete
- 15.🔍 Which is the odd one out? (a) lying about a rival (b) friendlier service (c) posting fake reviews (d) grabbing their spot
- 16.Which of these is not a unique selling point? (a) ready in five minutes (b) delivered to your door (c) a new flavour each week (d) it has a price
- 17.🔍 Which is the odd one out? (a) it has a price (b) same as every stall (c) we are open (d) a new flavour each week
- 18.🏪 What is a competitor? (a) a supplier (b) a rival seller (c) a customer (d) your teammate
- 19.Which of these is a fair way to compete? (a) lying about a rival (b) breaking their sign (c) spreading rumours (d) friendlier service
- 20.🛍️ Why is competition good for customers? (a) shops get rude (b) they get better choices (c) prices always rise (d) it is not good
- 21.True or false: “a new flavour each week” is a clear unique selling point. (a) False (b) True
- 22.⭐ Is this a clear unique selling point (USP): “we are open”? (a) not a USP (b) a clear USP
- 23.True or false: “made from waste paper” is not a unique selling point. (a) False (b) True
- 24.🔍 Which is the odd one out? (a) ready in five minutes (b) it is a product (c) made from waste paper (d) delivered to your door
- 25.🏪 Fair or unfair way to compete: faster service? (a) a fair way to compete (b) an unfair way
- 26.Which of these is a clear unique selling point? (a) a sugar-free recipe (b) we sell things (c) same as every stall (d) it has a price
- 27.True or false: “ready in five minutes” is not a unique selling point. (a) True (b) False
- 28.🏪 Fair or unfair way to compete: better quality? (a) an unfair way (b) a fair way to compete
- 29.True or false: “free name tags” is a clear unique selling point. (a) False (b) True
- 30.Which of these is a clear unique selling point? (a) it has a price (b) it is a product (c) we have a table (d) delivered to your door
- 31.True or false: “personalised with names” is not a unique selling point. (a) True (b) False
- 32.Which of these is a clear unique selling point? (a) we have a table (b) it is a product (c) ready in five minutes (d) same as every stall
- 33.🔍 Which is the odd one out? (a) faster service (b) spreading rumours (c) breaking their sign (d) lying about a rival
- 34.True or false: “free name tags” is not a unique selling point. (a) False (b) True
- 35.🔍 Which is the odd one out? (a) a new flavour (b) spreading rumours (c) friendlier service (d) a cleaner stall
- 36.True or false: “same as every stall” is a clear unique selling point. (a) False (b) True
- 37.🔍 Which is the odd one out? (a) we are open (b) it is a product (c) ready in five minutes (d) we have a table
- 38.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) a clear USP (b) not a USP
- 39.True or false: “a sugar-free recipe” is not a unique selling point. (a) True (b) False
- 40.🔍 Which is the odd one out? (a) friendlier service (b) better quality (c) copying a rival’s logo (d) a cleaner stall
Answer key
- grabbing their spot
- a cleaner stall
- delivered to your door
- not a USP
- posting fake reviews
- an unfair way
- a new flavour each week
- a unique selling point
- a clear USP
- free name tags
- an unfair way
- a fair, lower price
- ask what buyers miss
- a fair way to compete
- friendlier service
- it has a price
- a new flavour each week
- a rival seller
- friendlier service
- they get better choices
- True
- not a USP
- False
- it is a product
- a fair way to compete
- a sugar-free recipe
- False
- a fair way to compete
- True
- delivered to your door
- False
- ready in five minutes
- faster service
- False
- spreading rumours
- False
- ready in five minutes
- not a USP
- False
- copying a rival’s logo
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