Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) not a USP (b) a clear USP
- 2.Which of these is a fair way to compete? (a) a fair, lower price (b) posting fake reviews (c) lying about a rival (d) grabbing their spot
- 3.🔍 Which is the odd one out? (a) personalised with names (b) same as every stall (c) ready in five minutes (d) free name tags
- 4.Which of these is a fair way to compete? (a) posting fake reviews (b) grabbing their spot (c) better quality (d) breaking their sign
- 5.🏪 Fair or unfair way to compete: posting fake reviews? (a) an unfair way (b) a fair way to compete
- 6.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) not a USP (b) a clear USP
- 7.🏪 Fair or unfair way to compete: faster service? (a) an unfair way (b) a fair way to compete
- 8.🔍 Which is the odd one out? (a) a new flavour (b) a fair, lower price (c) faster service (d) spreading rumours
- 9.🔍 Which is the odd one out? (a) lying about a rival (b) copying a rival’s logo (c) a new flavour (d) breaking their sign
- 10.True or false: “made from waste paper” is not a unique selling point. (a) True (b) False
- 11.🏪 Fair or unfair way to compete: a fair, lower price? (a) a fair way to compete (b) an unfair way
- 12.🧪 How can you find a USP? (a) ask what buyers miss (b) copy the rival exactly (c) skip it (d) pick a random word
- 13.Which of these is a fair way to compete? (a) breaking their sign (b) a cleaner stall (c) posting fake reviews (d) grabbing their spot
- 14.⭐ Two stalls sell lemonade. What helps you stand out? (a) a rude sign (b) a louder voice (c) a unique selling point (d) a higher price only
- 15.True or false: “we sell things” is not a unique selling point. (a) False (b) True
- 16.🏪 What is a competitor? (a) a rival seller (b) your teammate (c) a customer (d) a supplier
- 17.Which of these is not a unique selling point? (a) free name tags (b) ready in five minutes (c) a new flavour each week (d) it is a product
- 18.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) a clear USP (b) not a USP
- 19.🔍 Which is the odd one out? (a) copying a rival’s logo (b) a cleaner stall (c) better quality (d) a new flavour
- 20.Which of these is a clear unique selling point? (a) we have a table (b) we sell things (c) personalised with names (d) we are open
- 21.Which of these is not a unique selling point? (a) delivered to your door (b) a sugar-free recipe (c) we sell things (d) personalised with names
- 22.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) not a USP (b) a clear USP
- 23.Which of these is not a unique selling point? (a) free name tags (b) ready in five minutes (c) we have a table (d) personalised with names
- 24.🔍 Which is the odd one out? (a) a fair, lower price (b) friendlier service (c) breaking their sign (d) a cleaner stall
- 25.🔍 Which is the odd one out? (a) faster service (b) lying about a rival (c) better quality (d) a new flavour
- 26.Which of these is an unfair way to compete? (a) a cleaner stall (b) lying about a rival (c) faster service (d) better quality
- 27.True or false: “same as every stall” is a clear unique selling point. (a) True (b) False
- 28.Which of these is a fair way to compete? (a) posting fake reviews (b) friendlier service (c) spreading rumours (d) grabbing their spot
- 29.🏪 Fair or unfair way to compete: spreading rumours? (a) an unfair way (b) a fair way to compete
- 30.Which of these is a clear unique selling point? (a) same as every stall (b) made from waste paper (c) we sell things (d) it has a price
- 31.Which of these is an unfair way to compete? (a) copying a rival’s logo (b) a cleaner stall (c) faster service (d) a new flavour
- 32.True or false: “we have a table” is a clear unique selling point. (a) False (b) True
- 33.True or false: “delivered to your door” is a clear unique selling point. (a) True (b) False
- 34.True or false: “a new flavour each week” is not a unique selling point. (a) True (b) False
- 35.Which of these is a clear unique selling point? (a) same as every stall (b) delivered to your door (c) we are open (d) we have a table
- 36.🔍 Which is the odd one out? (a) lying about a rival (b) posting fake reviews (c) a fair, lower price (d) spreading rumours
- 37.🏪 Fair or unfair way to compete: breaking their sign? (a) a fair way to compete (b) an unfair way
- 38.Which of these is a clear unique selling point? (a) we sell things (b) it is a product (c) free name tags (d) it has a price
- 39.Which of these is not a unique selling point? (a) a sugar-free recipe (b) same as every stall (c) delivered to your door (d) personalised with names
- 40.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) not a USP (b) a clear USP
Answer key
- not a USP
- a fair, lower price
- same as every stall
- better quality
- an unfair way
- a clear USP
- a fair way to compete
- spreading rumours
- a new flavour
- False
- a fair way to compete
- ask what buyers miss
- a cleaner stall
- a unique selling point
- True
- a rival seller
- it is a product
- not a USP
- copying a rival’s logo
- personalised with names
- we sell things
- not a USP
- we have a table
- breaking their sign
- lying about a rival
- lying about a rival
- False
- friendlier service
- an unfair way
- made from waste paper
- copying a rival’s logo
- False
- True
- False
- delivered to your door
- a fair, lower price
- an unfair way
- free name tags
- same as every stall
- a clear USP
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