Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) not a USP (b) a clear USP
- 2.Which of these is an unfair way to compete? (a) a cleaner stall (b) better quality (c) lying about a rival (d) faster service
- 3.🔍 Which is the odd one out? (a) friendlier service (b) faster service (c) grabbing their spot (d) a cleaner stall
- 4.🔍 Which is the odd one out? (a) we have a table (b) free name tags (c) made from waste paper (d) ready in five minutes
- 5.🧪 How can you find a USP? (a) copy the rival exactly (b) ask what buyers miss (c) pick a random word (d) skip it
- 6.🔍 Which is the odd one out? (a) copying a rival’s logo (b) friendlier service (c) better quality (d) faster service
- 7.True or false: “a sugar-free recipe” is not a unique selling point. (a) True (b) False
- 8.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) a clear USP (b) not a USP
- 9.🏪 Fair or unfair way to compete: a fair, lower price? (a) a fair way to compete (b) an unfair way
- 10.Which of these is a fair way to compete? (a) grabbing their spot (b) posting fake reviews (c) copying a rival’s logo (d) better quality
- 11.Which of these is a fair way to compete? (a) a cleaner stall (b) copying a rival’s logo (c) lying about a rival (d) breaking their sign
- 12.Which of these is a fair way to compete? (a) spreading rumours (b) posting fake reviews (c) copying a rival’s logo (d) friendlier service
- 13.🏪 What is a competitor? (a) a customer (b) a supplier (c) a rival seller (d) your teammate
- 14.Which of these is a clear unique selling point? (a) we are open (b) delivered to your door (c) we sell things (d) it is a product
- 15.🔍 Which is the odd one out? (a) it has a price (b) a new flavour each week (c) delivered to your door (d) personalised with names
- 16.🔍 Which is the odd one out? (a) a cleaner stall (b) posting fake reviews (c) lying about a rival (d) spreading rumours
- 17.🔍 Which is the odd one out? (a) same as every stall (b) delivered to your door (c) a sugar-free recipe (d) a new flavour each week
- 18.⭐ Two stalls sell lemonade. What helps you stand out? (a) a louder voice (b) a higher price only (c) a unique selling point (d) a rude sign
- 19.True or false: “ready in five minutes” is not a unique selling point. (a) False (b) True
- 20.🔍 Which is the odd one out? (a) delivered to your door (b) it is a product (c) a new flavour each week (d) personalised with names
- 21.True or false: “a sugar-free recipe” is a clear unique selling point. (a) False (b) True
- 22.Which of these is an unfair way to compete? (a) a fair, lower price (b) faster service (c) a new flavour (d) breaking their sign
- 23.🏪 Fair or unfair way to compete: grabbing their spot? (a) a fair way to compete (b) an unfair way
- 24.Which of these is an unfair way to compete? (a) better quality (b) a new flavour (c) a cleaner stall (d) grabbing their spot
- 25.Which of these is a fair way to compete? (a) lying about a rival (b) a new flavour (c) copying a rival’s logo (d) spreading rumours
- 26.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) not a USP (b) a clear USP
- 27.Which of these is a clear unique selling point? (a) same as every stall (b) it is a product (c) free name tags (d) we sell things
- 28.True or false: “it has a price” is a clear unique selling point. (a) False (b) True
- 29.True or false: “it is a product” is a clear unique selling point. (a) True (b) False
- 30.Which of these is not a unique selling point? (a) we are open (b) a new flavour each week (c) delivered to your door (d) ready in five minutes
- 31.Which of these is not a unique selling point? (a) free name tags (b) delivered to your door (c) made from waste paper (d) we have a table
- 32.🔍 Which is the odd one out? (a) grabbing their spot (b) copying a rival’s logo (c) better quality (d) lying about a rival
- 33.Which of these is a fair way to compete? (a) faster service (b) breaking their sign (c) spreading rumours (d) copying a rival’s logo
- 34.🔍 Which is the odd one out? (a) friendlier service (b) spreading rumours (c) faster service (d) a fair, lower price
- 35.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) not a USP (b) a clear USP
- 36.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) a clear USP (b) not a USP
- 37.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) not a USP (b) a clear USP
- 38.True or false: “we sell things” is a clear unique selling point. (a) True (b) False
- 39.Which of these is an unfair way to compete? (a) copying a rival’s logo (b) faster service (c) friendlier service (d) better quality
- 40.🏪 Fair or unfair way to compete: friendlier service? (a) an unfair way (b) a fair way to compete
Answer key
- not a USP
- lying about a rival
- grabbing their spot
- we have a table
- ask what buyers miss
- copying a rival’s logo
- False
- a clear USP
- a fair way to compete
- better quality
- a cleaner stall
- friendlier service
- a rival seller
- delivered to your door
- it has a price
- a cleaner stall
- same as every stall
- a unique selling point
- False
- it is a product
- True
- breaking their sign
- an unfair way
- grabbing their spot
- a new flavour
- a clear USP
- free name tags
- False
- False
- we are open
- we have a table
- better quality
- faster service
- spreading rumours
- a clear USP
- a clear USP
- not a USP
- False
- copying a rival’s logo
- a fair way to compete
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