Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) not a USP (b) a clear USP
- 2.Which of these is a clear unique selling point? (a) we are open (b) it has a price (c) we sell things (d) made from waste paper
- 3.Which of these is a clear unique selling point? (a) we have a table (b) a sugar-free recipe (c) it has a price (d) we are open
- 4.⭐ Is this a clear unique selling point (USP): “we are open”? (a) a clear USP (b) not a USP
- 5.🏪 Fair or unfair way to compete: spreading rumours? (a) an unfair way (b) a fair way to compete
- 6.Which of these is an unfair way to compete? (a) a new flavour (b) better quality (c) friendlier service (d) lying about a rival
- 7.🏪 Fair or unfair way to compete: friendlier service? (a) an unfair way (b) a fair way to compete
- 8.True or false: “we have a table” is a clear unique selling point. (a) False (b) True
- 9.True or false: “we are open” is not a unique selling point. (a) True (b) False
- 10.🔍 Which is the odd one out? (a) personalised with names (b) it is a product (c) we are open (d) same as every stall
- 11.Which of these is a clear unique selling point? (a) we have a table (b) we are open (c) it is a product (d) a new flavour each week
- 12.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) a clear USP (b) not a USP
- 13.🏪 Fair or unfair way to compete: lying about a rival? (a) an unfair way (b) a fair way to compete
- 14.🔍 Which is the odd one out? (a) a cleaner stall (b) a fair, lower price (c) copying a rival’s logo (d) better quality
- 15.🏪 Fair or unfair way to compete: a cleaner stall? (a) a fair way to compete (b) an unfair way
- 16.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) not a USP (b) a clear USP
- 17.🏪 Fair or unfair way to compete: grabbing their spot? (a) an unfair way (b) a fair way to compete
- 18.True or false: “a new flavour each week” is a clear unique selling point. (a) False (b) True
- 19.⭐ Two stalls sell lemonade. What helps you stand out? (a) a rude sign (b) a louder voice (c) a higher price only (d) a unique selling point
- 20.🔍 Which is the odd one out? (a) copying a rival’s logo (b) faster service (c) grabbing their spot (d) posting fake reviews
- 21.🔍 Which is the odd one out? (a) we have a table (b) same as every stall (c) we are open (d) delivered to your door
- 22.Which of these is a clear unique selling point? (a) delivered to your door (b) same as every stall (c) we sell things (d) it is a product
- 23.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) not a USP (b) a clear USP
- 24.🔍 Which is the odd one out? (a) faster service (b) better quality (c) a fair, lower price (d) posting fake reviews
- 25.Which of these is a fair way to compete? (a) spreading rumours (b) better quality (c) grabbing their spot (d) posting fake reviews
- 26.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) not a USP (b) a clear USP
- 27.Which of these is a clear unique selling point? (a) it is a product (b) ready in five minutes (c) we have a table (d) same as every stall
- 28.🔍 Which is the odd one out? (a) free name tags (b) delivered to your door (c) same as every stall (d) personalised with names
- 29.True or false: “it has a price” is a clear unique selling point. (a) False (b) True
- 30.True or false: “it is a product” is a clear unique selling point. (a) True (b) False
- 31.🔍 Which is the odd one out? (a) personalised with names (b) free name tags (c) we sell things (d) a new flavour each week
- 32.🏪 Fair or unfair way to compete: posting fake reviews? (a) an unfair way (b) a fair way to compete
- 33.True or false: “a sugar-free recipe” is a clear unique selling point. (a) False (b) True
- 34.True or false: “it is a product” is not a unique selling point. (a) True (b) False
- 35.🛍️ Why is competition good for customers? (a) prices always rise (b) shops get rude (c) it is not good (d) they get better choices
- 36.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) an unfair way (b) a fair way to compete
- 37.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) a clear USP (b) not a USP
- 38.🔍 Which is the odd one out? (a) free name tags (b) a new flavour each week (c) it has a price (d) a sugar-free recipe
- 39.True or false: “we are open” is a clear unique selling point. (a) False (b) True
- 40.🔍 Which is the odd one out? (a) we sell things (b) ready in five minutes (c) we are open (d) it has a price
Answer key
- a clear USP
- made from waste paper
- a sugar-free recipe
- not a USP
- an unfair way
- lying about a rival
- a fair way to compete
- False
- True
- personalised with names
- a new flavour each week
- not a USP
- an unfair way
- copying a rival’s logo
- a fair way to compete
- not a USP
- an unfair way
- True
- a unique selling point
- faster service
- delivered to your door
- delivered to your door
- a clear USP
- posting fake reviews
- better quality
- a clear USP
- ready in five minutes
- same as every stall
- False
- False
- we sell things
- an unfair way
- True
- True
- they get better choices
- an unfair way
- not a USP
- it has a price
- False
- ready in five minutes
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