Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
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- 1.⭐ Two stalls sell lemonade. What helps you stand out? (a) a rude sign (b) a unique selling point (c) a higher price only (d) a louder voice
- 2.🔍 Which is the odd one out? (a) we are open (b) a sugar-free recipe (c) we sell things (d) it is a product
- 3.Which of these is a clear unique selling point? (a) same as every stall (b) we sell things (c) a new flavour each week (d) we are open
- 4.Which of these is a clear unique selling point? (a) made from waste paper (b) we sell things (c) we are open (d) we have a table
- 5.🔍 Which is the odd one out? (a) a new flavour (b) better quality (c) lying about a rival (d) a cleaner stall
- 6.🏪 Fair or unfair way to compete: a fair, lower price? (a) an unfair way (b) a fair way to compete
- 7.Which of these is a fair way to compete? (a) copying a rival’s logo (b) better quality (c) spreading rumours (d) breaking their sign
- 8.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) not a USP (b) a clear USP
- 9.Which of these is a clear unique selling point? (a) same as every stall (b) it is a product (c) it has a price (d) delivered to your door
- 10.🏪 What is a competitor? (a) a customer (b) your teammate (c) a supplier (d) a rival seller
- 11.Which of these is an unfair way to compete? (a) posting fake reviews (b) better quality (c) a fair, lower price (d) a cleaner stall
- 12.Which of these is a fair way to compete? (a) friendlier service (b) breaking their sign (c) grabbing their spot (d) copying a rival’s logo
- 13.🔍 Which is the odd one out? (a) lying about a rival (b) grabbing their spot (c) spreading rumours (d) better quality
- 14.Which of these is an unfair way to compete? (a) a fair, lower price (b) a cleaner stall (c) breaking their sign (d) friendlier service
- 15.🔍 Which is the odd one out? (a) delivered to your door (b) free name tags (c) ready in five minutes (d) we are open
- 16.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) not a USP (b) a clear USP
- 17.🔍 Which is the odd one out? (a) free name tags (b) we are open (c) it is a product (d) it has a price
- 18.True or false: “we sell things” is a clear unique selling point. (a) True (b) False
- 19.🛍️ Why is competition good for customers? (a) prices always rise (b) it is not good (c) shops get rude (d) they get better choices
- 20.True or false: “made from waste paper” is a clear unique selling point. (a) True (b) False
- 21.Which of these is an unfair way to compete? (a) a cleaner stall (b) copying a rival’s logo (c) friendlier service (d) a new flavour
- 22.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) a clear USP (b) not a USP
- 23.🔍 Which is the odd one out? (a) it is a product (b) personalised with names (c) a new flavour each week (d) made from waste paper
- 24.🏪 Fair or unfair way to compete: posting fake reviews? (a) a fair way to compete (b) an unfair way
- 25.📊 A rival sells chai at ₹10. Why should you know this? (a) to complain (b) to close them down (c) to copy their sign (d) to set a fair price
- 26.🏪 Fair or unfair way to compete: better quality? (a) an unfair way (b) a fair way to compete
- 27.Which of these is a clear unique selling point? (a) ready in five minutes (b) we have a table (c) it has a price (d) it is a product
- 28.🔍 Which is the odd one out? (a) grabbing their spot (b) friendlier service (c) copying a rival’s logo (d) posting fake reviews
- 29.Which of these is a clear unique selling point? (a) we are open (b) personalised with names (c) it is a product (d) same as every stall
- 30.🔍 Which is the odd one out? (a) friendlier service (b) faster service (c) copying a rival’s logo (d) better quality
- 31.True or false: “a new flavour each week” is a clear unique selling point. (a) False (b) True
- 32.🔍 Which is the odd one out? (a) delivered to your door (b) it has a price (c) free name tags (d) a sugar-free recipe
- 33.Which of these is not a unique selling point? (a) free name tags (b) it is a product (c) a new flavour each week (d) personalised with names
- 34.🔍 Which is the odd one out? (a) faster service (b) copying a rival’s logo (c) spreading rumours (d) grabbing their spot
- 35.Which of these is an unfair way to compete? (a) faster service (b) a cleaner stall (c) a fair, lower price (d) spreading rumours
- 36.Which of these is not a unique selling point? (a) delivered to your door (b) a sugar-free recipe (c) we are open (d) free name tags
- 37.🔍 Which is the odd one out? (a) friendlier service (b) breaking their sign (c) a new flavour (d) better quality
- 38.🏪 Fair or unfair way to compete: breaking their sign? (a) a fair way to compete (b) an unfair way
- 39.🔍 Which is the odd one out? (a) we sell things (b) it is a product (c) it has a price (d) personalised with names
- 40.True or false: “it is a product” is a clear unique selling point. (a) True (b) False
Answer key
- a unique selling point
- a sugar-free recipe
- a new flavour each week
- made from waste paper
- lying about a rival
- a fair way to compete
- better quality
- a clear USP
- delivered to your door
- a rival seller
- posting fake reviews
- friendlier service
- better quality
- breaking their sign
- we are open
- a clear USP
- free name tags
- False
- they get better choices
- True
- copying a rival’s logo
- a clear USP
- it is a product
- an unfair way
- to set a fair price
- a fair way to compete
- ready in five minutes
- friendlier service
- personalised with names
- copying a rival’s logo
- True
- it has a price
- it is a product
- faster service
- spreading rumours
- we are open
- breaking their sign
- an unfair way
- personalised with names
- False
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