Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.🛍️ Why is competition good for customers? (a) prices always rise (b) shops get rude (c) it is not good (d) they get better choices
- 2.⭐ Two stalls sell lemonade. What helps you stand out? (a) a louder voice (b) a rude sign (c) a unique selling point (d) a higher price only
- 3.🔍 Which is the odd one out? (a) ready in five minutes (b) it is a product (c) we sell things (d) we are open
- 4.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) not a USP (b) a clear USP
- 5.Which of these is not a unique selling point? (a) it is a product (b) made from waste paper (c) a sugar-free recipe (d) a new flavour each week
- 6.🏪 Fair or unfair way to compete: lying about a rival? (a) a fair way to compete (b) an unfair way
- 7.🔍 Which is the odd one out? (a) faster service (b) a cleaner stall (c) grabbing their spot (d) a new flavour
- 8.🔍 Which is the odd one out? (a) copying a rival’s logo (b) spreading rumours (c) friendlier service (d) posting fake reviews
- 9.Which of these is a fair way to compete? (a) posting fake reviews (b) grabbing their spot (c) spreading rumours (d) a cleaner stall
- 10.Which of these is a clear unique selling point? (a) ready in five minutes (b) it has a price (c) we sell things (d) we have a table
- 11.Which of these is an unfair way to compete? (a) lying about a rival (b) a fair, lower price (c) a new flavour (d) better quality
- 12.🏪 Fair or unfair way to compete: faster service? (a) a fair way to compete (b) an unfair way
- 13.Which of these is a clear unique selling point? (a) it is a product (b) made from waste paper (c) it has a price (d) we have a table
- 14.🔍 Which is the odd one out? (a) lying about a rival (b) grabbing their spot (c) a cleaner stall (d) posting fake reviews
- 15.Which of these is an unfair way to compete? (a) friendlier service (b) posting fake reviews (c) better quality (d) a cleaner stall
- 16.True or false: “we are open” is not a unique selling point. (a) False (b) True
- 17.🔍 Which is the odd one out? (a) free name tags (b) a new flavour each week (c) it is a product (d) delivered to your door
- 18.Which of these is a clear unique selling point? (a) we sell things (b) we have a table (c) same as every stall (d) a sugar-free recipe
- 19.Which of these is a fair way to compete? (a) friendlier service (b) lying about a rival (c) copying a rival’s logo (d) spreading rumours
- 20.True or false: “made from waste paper” is not a unique selling point. (a) True (b) False
- 21.Which of these is a fair way to compete? (a) spreading rumours (b) lying about a rival (c) better quality (d) copying a rival’s logo
- 22.True or false: “free name tags” is a clear unique selling point. (a) True (b) False
- 23.🔍 Which is the odd one out? (a) lying about a rival (b) faster service (c) better quality (d) friendlier service
- 24.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) not a USP (b) a clear USP
- 25.Which of these is not a unique selling point? (a) free name tags (b) delivered to your door (c) a new flavour each week (d) it has a price
- 26.Which of these is a fair way to compete? (a) posting fake reviews (b) lying about a rival (c) copying a rival’s logo (d) a fair, lower price
- 27.🧪 How can you find a USP? (a) pick a random word (b) ask what buyers miss (c) copy the rival exactly (d) skip it
- 28.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) not a USP (b) a clear USP
- 29.🔍 Which is the odd one out? (a) breaking their sign (b) spreading rumours (c) a fair, lower price (d) grabbing their spot
- 30.⭐ Is this a clear unique selling point (USP): “we are open”? (a) not a USP (b) a clear USP
- 31.🏪 Fair or unfair way to compete: posting fake reviews? (a) a fair way to compete (b) an unfair way
- 32.🔍 Which is the odd one out? (a) spreading rumours (b) breaking their sign (c) posting fake reviews (d) better quality
- 33.Which of these is a clear unique selling point? (a) a new flavour each week (b) it has a price (c) it is a product (d) we are open
- 34.🏪 What is a competitor? (a) a supplier (b) a customer (c) a rival seller (d) your teammate
- 35.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) a clear USP (b) not a USP
- 36.Which of these is a fair way to compete? (a) spreading rumours (b) copying a rival’s logo (c) faster service (d) breaking their sign
- 37.True or false: “it is a product” is a clear unique selling point. (a) True (b) False
- 38.Which of these is a clear unique selling point? (a) we sell things (b) we have a table (c) it is a product (d) free name tags
- 39.Which of these is an unfair way to compete? (a) a fair, lower price (b) grabbing their spot (c) faster service (d) better quality
- 40.Which of these is a clear unique selling point? (a) personalised with names (b) it has a price (c) same as every stall (d) it is a product
Answer key
- they get better choices
- a unique selling point
- ready in five minutes
- a clear USP
- it is a product
- an unfair way
- grabbing their spot
- friendlier service
- a cleaner stall
- ready in five minutes
- lying about a rival
- a fair way to compete
- made from waste paper
- a cleaner stall
- posting fake reviews
- True
- it is a product
- a sugar-free recipe
- friendlier service
- False
- better quality
- True
- lying about a rival
- a clear USP
- it has a price
- a fair, lower price
- ask what buyers miss
- not a USP
- a fair, lower price
- not a USP
- an unfair way
- better quality
- a new flavour each week
- a rival seller
- not a USP
- faster service
- False
- free name tags
- grabbing their spot
- personalised with names
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