Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.⭐ Two stalls sell lemonade. What helps you stand out? (a) a higher price only (b) a rude sign (c) a louder voice (d) a unique selling point
- 2.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) a clear USP (b) not a USP
- 3.True or false: “personalised with names” is not a unique selling point. (a) False (b) True
- 4.True or false: “same as every stall” is not a unique selling point. (a) False (b) True
- 5.⭐ Is this a clear unique selling point (USP): “we are open”? (a) not a USP (b) a clear USP
- 6.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) not a USP (b) a clear USP
- 7.True or false: “delivered to your door” is not a unique selling point. (a) False (b) True
- 8.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) not a USP (b) a clear USP
- 9.True or false: “a new flavour each week” is a clear unique selling point. (a) False (b) True
- 10.🧪 How can you find a USP? (a) copy the rival exactly (b) skip it (c) ask what buyers miss (d) pick a random word
- 11.Which of these is a fair way to compete? (a) a new flavour (b) posting fake reviews (c) lying about a rival (d) copying a rival’s logo
- 12.Which of these is not a unique selling point? (a) delivered to your door (b) we sell things (c) made from waste paper (d) a sugar-free recipe
- 13.🔍 Which is the odd one out? (a) it is a product (b) ready in five minutes (c) personalised with names (d) a new flavour each week
- 14.🏪 Fair or unfair way to compete: better quality? (a) an unfair way (b) a fair way to compete
- 15.Which of these is an unfair way to compete? (a) better quality (b) a cleaner stall (c) faster service (d) posting fake reviews
- 16.Which of these is not a unique selling point? (a) personalised with names (b) same as every stall (c) made from waste paper (d) a new flavour each week
- 17.🏪 Fair or unfair way to compete: friendlier service? (a) a fair way to compete (b) an unfair way
- 18.🔍 Which is the odd one out? (a) a new flavour (b) friendlier service (c) better quality (d) lying about a rival
- 19.🔍 Which is the odd one out? (a) we are open (b) made from waste paper (c) it has a price (d) we have a table
- 20.🛍️ Why is competition good for customers? (a) it is not good (b) shops get rude (c) prices always rise (d) they get better choices
- 21.🔍 Which is the odd one out? (a) spreading rumours (b) breaking their sign (c) lying about a rival (d) better quality
- 22.🔍 Which is the odd one out? (a) it has a price (b) personalised with names (c) same as every stall (d) it is a product
- 23.🔍 Which is the odd one out? (a) faster service (b) better quality (c) a fair, lower price (d) posting fake reviews
- 24.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) not a USP (b) a clear USP
- 25.📊 A rival sells chai at ₹10. Why should you know this? (a) to copy their sign (b) to close them down (c) to complain (d) to set a fair price
- 26.🔍 Which is the odd one out? (a) we are open (b) a sugar-free recipe (c) it has a price (d) we have a table
- 27.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) a clear USP (b) not a USP
- 28.🔍 Which is the odd one out? (a) better quality (b) faster service (c) spreading rumours (d) a cleaner stall
- 29.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) not a USP (b) a clear USP
- 30.Which of these is a clear unique selling point? (a) a sugar-free recipe (b) we sell things (c) we have a table (d) we are open
- 31.Which of these is a fair way to compete? (a) posting fake reviews (b) lying about a rival (c) copying a rival’s logo (d) friendlier service
- 32.True or false: “ready in five minutes” is a clear unique selling point. (a) False (b) True
- 33.Which of these is a fair way to compete? (a) better quality (b) breaking their sign (c) copying a rival’s logo (d) posting fake reviews
- 34.True or false: “personalised with names” is a clear unique selling point. (a) False (b) True
- 35.Which of these is not a unique selling point? (a) ready in five minutes (b) free name tags (c) we are open (d) a new flavour each week
- 36.Which of these is an unfair way to compete? (a) faster service (b) a fair, lower price (c) friendlier service (d) spreading rumours
- 37.🔍 Which is the odd one out? (a) copying a rival’s logo (b) friendlier service (c) lying about a rival (d) grabbing their spot
- 38.Which of these is a clear unique selling point? (a) we are open (b) personalised with names (c) we sell things (d) it is a product
- 39.Which of these is a fair way to compete? (a) breaking their sign (b) lying about a rival (c) grabbing their spot (d) faster service
- 40.🔍 Which is the odd one out? (a) delivered to your door (b) a new flavour each week (c) we are open (d) a sugar-free recipe
Answer key
- a unique selling point
- a clear USP
- False
- True
- not a USP
- not a USP
- False
- a clear USP
- True
- ask what buyers miss
- a new flavour
- we sell things
- it is a product
- a fair way to compete
- posting fake reviews
- same as every stall
- a fair way to compete
- lying about a rival
- made from waste paper
- they get better choices
- better quality
- personalised with names
- posting fake reviews
- a clear USP
- to set a fair price
- a sugar-free recipe
- a clear USP
- spreading rumours
- a clear USP
- a sugar-free recipe
- friendlier service
- True
- better quality
- True
- we are open
- spreading rumours
- friendlier service
- personalised with names
- faster service
- we are open
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