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Entrepreneurship Worksheet: USP and Competition

Entrepreneurship lesson 7: USP and competition · Set 35 · 40 questions
TalentJR

Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.

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  1. 1.⭐ Two stalls sell lemonade. What helps you stand out? (a) a higher price only (b) a rude sign (c) a louder voice (d) a unique selling point
  2. 2.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) a clear USP (b) not a USP
  3. 3.True or false: “personalised with names” is not a unique selling point. (a) False (b) True
  4. 4.True or false: “same as every stall” is not a unique selling point. (a) False (b) True
  5. 5.⭐ Is this a clear unique selling point (USP): “we are open”? (a) not a USP (b) a clear USP
  6. 6.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) not a USP (b) a clear USP
  7. 7.True or false: “delivered to your door” is not a unique selling point. (a) False (b) True
  8. 8.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) not a USP (b) a clear USP
  9. 9.True or false: “a new flavour each week” is a clear unique selling point. (a) False (b) True
  10. 10.🧪 How can you find a USP? (a) copy the rival exactly (b) skip it (c) ask what buyers miss (d) pick a random word
  11. 11.Which of these is a fair way to compete? (a) a new flavour (b) posting fake reviews (c) lying about a rival (d) copying a rival’s logo
  12. 12.Which of these is not a unique selling point? (a) delivered to your door (b) we sell things (c) made from waste paper (d) a sugar-free recipe
  13. 13.🔍 Which is the odd one out? (a) it is a product (b) ready in five minutes (c) personalised with names (d) a new flavour each week
  14. 14.🏪 Fair or unfair way to compete: better quality? (a) an unfair way (b) a fair way to compete
  15. 15.Which of these is an unfair way to compete? (a) better quality (b) a cleaner stall (c) faster service (d) posting fake reviews
  16. 16.Which of these is not a unique selling point? (a) personalised with names (b) same as every stall (c) made from waste paper (d) a new flavour each week
  17. 17.🏪 Fair or unfair way to compete: friendlier service? (a) a fair way to compete (b) an unfair way
  18. 18.🔍 Which is the odd one out? (a) a new flavour (b) friendlier service (c) better quality (d) lying about a rival
  19. 19.🔍 Which is the odd one out? (a) we are open (b) made from waste paper (c) it has a price (d) we have a table
  20. 20.🛍️ Why is competition good for customers? (a) it is not good (b) shops get rude (c) prices always rise (d) they get better choices
  21. 21.🔍 Which is the odd one out? (a) spreading rumours (b) breaking their sign (c) lying about a rival (d) better quality
  22. 22.🔍 Which is the odd one out? (a) it has a price (b) personalised with names (c) same as every stall (d) it is a product
  23. 23.🔍 Which is the odd one out? (a) faster service (b) better quality (c) a fair, lower price (d) posting fake reviews
  24. 24.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) not a USP (b) a clear USP
  25. 25.📊 A rival sells chai at ₹10. Why should you know this? (a) to copy their sign (b) to close them down (c) to complain (d) to set a fair price
  26. 26.🔍 Which is the odd one out? (a) we are open (b) a sugar-free recipe (c) it has a price (d) we have a table
  27. 27.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) a clear USP (b) not a USP
  28. 28.🔍 Which is the odd one out? (a) better quality (b) faster service (c) spreading rumours (d) a cleaner stall
  29. 29.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) not a USP (b) a clear USP
  30. 30.Which of these is a clear unique selling point? (a) a sugar-free recipe (b) we sell things (c) we have a table (d) we are open
  31. 31.Which of these is a fair way to compete? (a) posting fake reviews (b) lying about a rival (c) copying a rival’s logo (d) friendlier service
  32. 32.True or false: “ready in five minutes” is a clear unique selling point. (a) False (b) True
  33. 33.Which of these is a fair way to compete? (a) better quality (b) breaking their sign (c) copying a rival’s logo (d) posting fake reviews
  34. 34.True or false: “personalised with names” is a clear unique selling point. (a) False (b) True
  35. 35.Which of these is not a unique selling point? (a) ready in five minutes (b) free name tags (c) we are open (d) a new flavour each week
  36. 36.Which of these is an unfair way to compete? (a) faster service (b) a fair, lower price (c) friendlier service (d) spreading rumours
  37. 37.🔍 Which is the odd one out? (a) copying a rival’s logo (b) friendlier service (c) lying about a rival (d) grabbing their spot
  38. 38.Which of these is a clear unique selling point? (a) we are open (b) personalised with names (c) we sell things (d) it is a product
  39. 39.Which of these is a fair way to compete? (a) breaking their sign (b) lying about a rival (c) grabbing their spot (d) faster service
  40. 40.🔍 Which is the odd one out? (a) delivered to your door (b) a new flavour each week (c) we are open (d) a sugar-free recipe

Answer key

  1. a unique selling point
  2. a clear USP
  3. False
  4. True
  5. not a USP
  6. not a USP
  7. False
  8. a clear USP
  9. True
  10. ask what buyers miss
  11. a new flavour
  12. we sell things
  13. it is a product
  14. a fair way to compete
  15. posting fake reviews
  16. same as every stall
  17. a fair way to compete
  18. lying about a rival
  19. made from waste paper
  20. they get better choices
  21. better quality
  22. personalised with names
  23. posting fake reviews
  24. a clear USP
  25. to set a fair price
  26. a sugar-free recipe
  27. a clear USP
  28. spreading rumours
  29. a clear USP
  30. a sugar-free recipe
  31. friendlier service
  32. True
  33. better quality
  34. True
  35. we are open
  36. spreading rumours
  37. friendlier service
  38. personalised with names
  39. faster service
  40. we are open

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