Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) not a USP (b) a clear USP
- 2.🔍 Which is the odd one out? (a) a sugar-free recipe (b) it has a price (c) same as every stall (d) we are open
- 3.🔍 Which is the odd one out? (a) spreading rumours (b) better quality (c) copying a rival’s logo (d) lying about a rival
- 4.🔍 Which is the odd one out? (a) we have a table (b) it is a product (c) ready in five minutes (d) it has a price
- 5.🛍️ Why is competition good for customers? (a) shops get rude (b) they get better choices (c) prices always rise (d) it is not good
- 6.🏪 Fair or unfair way to compete: better quality? (a) an unfair way (b) a fair way to compete
- 7.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) a clear USP (b) not a USP
- 8.🔍 Which is the odd one out? (a) a new flavour each week (b) we are open (c) a sugar-free recipe (d) made from waste paper
- 9.Which of these is a fair way to compete? (a) copying a rival’s logo (b) posting fake reviews (c) friendlier service (d) lying about a rival
- 10.Which of these is a clear unique selling point? (a) we sell things (b) it is a product (c) delivered to your door (d) same as every stall
- 11.⭐ Two stalls sell lemonade. What helps you stand out? (a) a unique selling point (b) a higher price only (c) a louder voice (d) a rude sign
- 12.🏪 Fair or unfair way to compete: lying about a rival? (a) an unfair way (b) a fair way to compete
- 13.Which of these is not a unique selling point? (a) ready in five minutes (b) free name tags (c) a sugar-free recipe (d) we have a table
- 14.🔍 Which is the odd one out? (a) we have a table (b) it is a product (c) personalised with names (d) it has a price
- 15.Which of these is not a unique selling point? (a) made from waste paper (b) we sell things (c) personalised with names (d) delivered to your door
- 16.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) not a USP (b) a clear USP
- 17.True or false: “we sell things” is not a unique selling point. (a) False (b) True
- 18.Which of these is a clear unique selling point? (a) we are open (b) it is a product (c) same as every stall (d) free name tags
- 19.True or false: “delivered to your door” is not a unique selling point. (a) True (b) False
- 20.⭐ Is this a clear unique selling point (USP): “we are open”? (a) a clear USP (b) not a USP
- 21.🔍 Which is the odd one out? (a) we are open (b) it is a product (c) free name tags (d) we have a table
- 22.📊 A rival sells chai at ₹10. Why should you know this? (a) to complain (b) to copy their sign (c) to close them down (d) to set a fair price
- 23.True or false: “made from waste paper” is not a unique selling point. (a) True (b) False
- 24.Which of these is a fair way to compete? (a) posting fake reviews (b) faster service (c) copying a rival’s logo (d) grabbing their spot
- 25.Which of these is a fair way to compete? (a) a fair, lower price (b) grabbing their spot (c) lying about a rival (d) posting fake reviews
- 26.True or false: “we are open” is a clear unique selling point. (a) True (b) False
- 27.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) a clear USP (b) not a USP
- 28.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) a clear USP (b) not a USP
- 29.🔍 Which is the odd one out? (a) delivered to your door (b) ready in five minutes (c) free name tags (d) we sell things
- 30.True or false: “we are open” is not a unique selling point. (a) False (b) True
- 31.🔍 Which is the odd one out? (a) a new flavour (b) a fair, lower price (c) faster service (d) copying a rival’s logo
- 32.🔍 Which is the odd one out? (a) we are open (b) same as every stall (c) it has a price (d) a new flavour each week
- 33.True or false: “free name tags” is a clear unique selling point. (a) False (b) True
- 34.🏪 Fair or unfair way to compete: spreading rumours? (a) an unfair way (b) a fair way to compete
- 35.Which of these is an unfair way to compete? (a) a cleaner stall (b) spreading rumours (c) a fair, lower price (d) faster service
- 36.Which of these is a clear unique selling point? (a) it has a price (b) we have a table (c) personalised with names (d) we sell things
- 37.🏪 Fair or unfair way to compete: faster service? (a) an unfair way (b) a fair way to compete
- 38.Which of these is a clear unique selling point? (a) it has a price (b) we sell things (c) ready in five minutes (d) we are open
- 39.🔍 Which is the odd one out? (a) ready in five minutes (b) delivered to your door (c) same as every stall (d) a new flavour each week
- 40.🏪 Fair or unfair way to compete: breaking their sign? (a) a fair way to compete (b) an unfair way
Answer key
- a clear USP
- a sugar-free recipe
- better quality
- ready in five minutes
- they get better choices
- a fair way to compete
- a clear USP
- we are open
- friendlier service
- delivered to your door
- a unique selling point
- an unfair way
- we have a table
- personalised with names
- we sell things
- not a USP
- True
- free name tags
- False
- not a USP
- free name tags
- to set a fair price
- False
- faster service
- a fair, lower price
- False
- a clear USP
- not a USP
- we sell things
- True
- copying a rival’s logo
- a new flavour each week
- True
- an unfair way
- spreading rumours
- personalised with names
- a fair way to compete
- ready in five minutes
- same as every stall
- an unfair way
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