Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.🔍 Which is the odd one out? (a) spreading rumours (b) breaking their sign (c) lying about a rival (d) faster service
- 2.Which of these is a clear unique selling point? (a) personalised with names (b) same as every stall (c) we are open (d) we have a table
- 3.🏪 Fair or unfair way to compete: faster service? (a) a fair way to compete (b) an unfair way
- 4.🔍 Which is the odd one out? (a) a new flavour each week (b) delivered to your door (c) we sell things (d) ready in five minutes
- 5.Which of these is a fair way to compete? (a) breaking their sign (b) friendlier service (c) lying about a rival (d) posting fake reviews
- 6.Which of these is a fair way to compete? (a) copying a rival’s logo (b) better quality (c) grabbing their spot (d) posting fake reviews
- 7.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) not a USP (b) a clear USP
- 8.📊 A rival sells chai at ₹10. Why should you know this? (a) to set a fair price (b) to close them down (c) to copy their sign (d) to complain
- 9.Which of these is a fair way to compete? (a) posting fake reviews (b) copying a rival’s logo (c) faster service (d) breaking their sign
- 10.⭐ Two stalls sell lemonade. What helps you stand out? (a) a higher price only (b) a louder voice (c) a rude sign (d) a unique selling point
- 11.True or false: “a new flavour each week” is a clear unique selling point. (a) False (b) True
- 12.🧪 How can you find a USP? (a) pick a random word (b) copy the rival exactly (c) ask what buyers miss (d) skip it
- 13.🔍 Which is the odd one out? (a) we sell things (b) made from waste paper (c) it has a price (d) we are open
- 14.Which of these is not a unique selling point? (a) personalised with names (b) a sugar-free recipe (c) it has a price (d) ready in five minutes
- 15.Which of these is not a unique selling point? (a) delivered to your door (b) made from waste paper (c) it is a product (d) personalised with names
- 16.True or false: “a sugar-free recipe” is not a unique selling point. (a) False (b) True
- 17.🏪 Fair or unfair way to compete: a new flavour? (a) a fair way to compete (b) an unfair way
- 18.True or false: “made from waste paper” is a clear unique selling point. (a) True (b) False
- 19.⭐ Is this a clear unique selling point (USP): “we are open”? (a) not a USP (b) a clear USP
- 20.🏪 Fair or unfair way to compete: better quality? (a) a fair way to compete (b) an unfair way
- 21.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) not a USP (b) a clear USP
- 22.🔍 Which is the odd one out? (a) faster service (b) a new flavour (c) friendlier service (d) spreading rumours
- 23.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) a clear USP (b) not a USP
- 24.Which of these is a fair way to compete? (a) copying a rival’s logo (b) a fair, lower price (c) breaking their sign (d) lying about a rival
- 25.Which of these is an unfair way to compete? (a) faster service (b) a fair, lower price (c) friendlier service (d) copying a rival’s logo
- 26.🔍 Which is the odd one out? (a) a new flavour (b) spreading rumours (c) breaking their sign (d) grabbing their spot
- 27.Which of these is a clear unique selling point? (a) free name tags (b) we have a table (c) we sell things (d) it is a product
- 28.True or false: “same as every stall” is a clear unique selling point. (a) True (b) False
- 29.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) not a USP (b) a clear USP
- 30.🔍 Which is the odd one out? (a) faster service (b) friendlier service (c) a fair, lower price (d) posting fake reviews
- 31.Which of these is a fair way to compete? (a) posting fake reviews (b) grabbing their spot (c) lying about a rival (d) a cleaner stall
- 32.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) a clear USP (b) not a USP
- 33.Which of these is a clear unique selling point? (a) it has a price (b) we have a table (c) same as every stall (d) a new flavour each week
- 34.Which of these is an unfair way to compete? (a) friendlier service (b) a new flavour (c) a fair, lower price (d) posting fake reviews
- 35.True or false: “ready in five minutes” is not a unique selling point. (a) True (b) False
- 36.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) not a USP (b) a clear USP
- 37.True or false: “delivered to your door” is a clear unique selling point. (a) False (b) True
- 38.🏪 Fair or unfair way to compete: lying about a rival? (a) an unfair way (b) a fair way to compete
- 39.Which of these is not a unique selling point? (a) free name tags (b) ready in five minutes (c) we are open (d) a sugar-free recipe
- 40.🏪 Fair or unfair way to compete: a fair, lower price? (a) an unfair way (b) a fair way to compete
Answer key
- faster service
- personalised with names
- a fair way to compete
- we sell things
- friendlier service
- better quality
- not a USP
- to set a fair price
- faster service
- a unique selling point
- True
- ask what buyers miss
- made from waste paper
- it has a price
- it is a product
- False
- a fair way to compete
- True
- not a USP
- a fair way to compete
- a clear USP
- spreading rumours
- not a USP
- a fair, lower price
- copying a rival’s logo
- a new flavour
- free name tags
- False
- a clear USP
- posting fake reviews
- a cleaner stall
- a clear USP
- a new flavour each week
- posting fake reviews
- False
- not a USP
- True
- an unfair way
- we are open
- a fair way to compete
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