Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.🔍 Which is the odd one out? (a) a sugar-free recipe (b) we are open (c) a new flavour each week (d) delivered to your door
- 2.Which of these is an unfair way to compete? (a) a fair, lower price (b) friendlier service (c) a new flavour (d) breaking their sign
- 3.Which of these is an unfair way to compete? (a) a cleaner stall (b) a new flavour (c) lying about a rival (d) faster service
- 4.Which of these is not a unique selling point? (a) a sugar-free recipe (b) ready in five minutes (c) we sell things (d) made from waste paper
- 5.🧪 How can you find a USP? (a) copy the rival exactly (b) skip it (c) ask what buyers miss (d) pick a random word
- 6.Which of these is not a unique selling point? (a) personalised with names (b) it is a product (c) delivered to your door (d) made from waste paper
- 7.Which of these is a clear unique selling point? (a) we are open (b) it has a price (c) we sell things (d) free name tags
- 8.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) not a USP (b) a clear USP
- 9.🔍 Which is the odd one out? (a) a cleaner stall (b) faster service (c) friendlier service (d) spreading rumours
- 10.🏪 Fair or unfair way to compete: grabbing their spot? (a) an unfair way (b) a fair way to compete
- 11.True or false: “ready in five minutes” is not a unique selling point. (a) False (b) True
- 12.🏪 What is a competitor? (a) a rival seller (b) your teammate (c) a supplier (d) a customer
- 13.True or false: “free name tags” is a clear unique selling point. (a) False (b) True
- 14.🏪 Fair or unfair way to compete: posting fake reviews? (a) an unfair way (b) a fair way to compete
- 15.🔍 Which is the odd one out? (a) a new flavour each week (b) we have a table (c) delivered to your door (d) a sugar-free recipe
- 16.Which of these is a fair way to compete? (a) grabbing their spot (b) faster service (c) posting fake reviews (d) spreading rumours
- 17.Which of these is a fair way to compete? (a) lying about a rival (b) breaking their sign (c) copying a rival’s logo (d) a cleaner stall
- 18.🔍 Which is the odd one out? (a) friendlier service (b) faster service (c) a new flavour (d) breaking their sign
- 19.Which of these is a clear unique selling point? (a) we are open (b) made from waste paper (c) it is a product (d) it has a price
- 20.🏪 Fair or unfair way to compete: spreading rumours? (a) a fair way to compete (b) an unfair way
- 21.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) a clear USP (b) not a USP
- 22.🔍 Which is the odd one out? (a) ready in five minutes (b) personalised with names (c) free name tags (d) it is a product
- 23.🔍 Which is the odd one out? (a) we have a table (b) it is a product (c) we sell things (d) a new flavour each week
- 24.Which of these is a fair way to compete? (a) friendlier service (b) posting fake reviews (c) breaking their sign (d) copying a rival’s logo
- 25.🔍 Which is the odd one out? (a) friendlier service (b) spreading rumours (c) grabbing their spot (d) copying a rival’s logo
- 26.⭐ Two stalls sell lemonade. What helps you stand out? (a) a higher price only (b) a rude sign (c) a unique selling point (d) a louder voice
- 27.Which of these is a clear unique selling point? (a) a new flavour each week (b) we sell things (c) same as every stall (d) we are open
- 28.🔍 Which is the odd one out? (a) copying a rival’s logo (b) lying about a rival (c) spreading rumours (d) better quality
- 29.Which of these is not a unique selling point? (a) a new flavour each week (b) same as every stall (c) personalised with names (d) ready in five minutes
- 30.Which of these is a clear unique selling point? (a) it has a price (b) ready in five minutes (c) we sell things (d) we are open
- 31.Which of these is a clear unique selling point? (a) a sugar-free recipe (b) it is a product (c) we are open (d) same as every stall
- 32.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) not a USP (b) a clear USP
- 33.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) a clear USP (b) not a USP
- 34.🔍 Which is the odd one out? (a) it has a price (b) we sell things (c) we are open (d) made from waste paper
- 35.True or false: “a sugar-free recipe” is a clear unique selling point. (a) False (b) True
- 36.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) a clear USP (b) not a USP
- 37.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) not a USP (b) a clear USP
- 38.🔍 Which is the odd one out? (a) copying a rival’s logo (b) a new flavour (c) breaking their sign (d) posting fake reviews
- 39.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) a clear USP (b) not a USP
- 40.⭐ Is this a clear unique selling point (USP): “we are open”? (a) not a USP (b) a clear USP
Answer key
- we are open
- breaking their sign
- lying about a rival
- we sell things
- ask what buyers miss
- it is a product
- free name tags
- not a USP
- spreading rumours
- an unfair way
- False
- a rival seller
- True
- an unfair way
- we have a table
- faster service
- a cleaner stall
- breaking their sign
- made from waste paper
- an unfair way
- a clear USP
- it is a product
- a new flavour each week
- friendlier service
- friendlier service
- a unique selling point
- a new flavour each week
- better quality
- same as every stall
- ready in five minutes
- a sugar-free recipe
- a clear USP
- a clear USP
- made from waste paper
- True
- a clear USP
- a clear USP
- a new flavour
- a clear USP
- not a USP
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