Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.🔍 Which is the odd one out? (a) friendlier service (b) faster service (c) breaking their sign (d) better quality
- 2.🔍 Which is the odd one out? (a) we sell things (b) a new flavour each week (c) it has a price (d) we have a table
- 3.🔍 Which is the odd one out? (a) spreading rumours (b) breaking their sign (c) a cleaner stall (d) grabbing their spot
- 4.Which of these is a fair way to compete? (a) better quality (b) copying a rival’s logo (c) posting fake reviews (d) grabbing their spot
- 5.Which of these is a clear unique selling point? (a) same as every stall (b) we have a table (c) ready in five minutes (d) we sell things
- 6.True or false: “a new flavour each week” is a clear unique selling point. (a) False (b) True
- 7.🏪 Fair or unfair way to compete: faster service? (a) a fair way to compete (b) an unfair way
- 8.True or false: “personalised with names” is a clear unique selling point. (a) False (b) True
- 9.Which of these is an unfair way to compete? (a) better quality (b) spreading rumours (c) friendlier service (d) a cleaner stall
- 10.True or false: “we sell things” is not a unique selling point. (a) True (b) False
- 11.Which of these is an unfair way to compete? (a) a fair, lower price (b) lying about a rival (c) faster service (d) better quality
- 12.Which of these is an unfair way to compete? (a) copying a rival’s logo (b) a cleaner stall (c) a fair, lower price (d) better quality
- 13.🧪 How can you find a USP? (a) ask what buyers miss (b) pick a random word (c) skip it (d) copy the rival exactly
- 14.⭐ Two stalls sell lemonade. What helps you stand out? (a) a unique selling point (b) a louder voice (c) a rude sign (d) a higher price only
- 15.🏪 Fair or unfair way to compete: better quality? (a) a fair way to compete (b) an unfair way
- 16.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) not a USP (b) a clear USP
- 17.Which of these is a clear unique selling point? (a) we have a table (b) personalised with names (c) we are open (d) same as every stall
- 18.🔍 Which is the odd one out? (a) we have a table (b) delivered to your door (c) personalised with names (d) ready in five minutes
- 19.🔍 Which is the odd one out? (a) friendlier service (b) a fair, lower price (c) copying a rival’s logo (d) a cleaner stall
- 20.True or false: “we have a table” is a clear unique selling point. (a) True (b) False
- 21.🔍 Which is the odd one out? (a) lying about a rival (b) a fair, lower price (c) better quality (d) friendlier service
- 22.True or false: “we are open” is not a unique selling point. (a) False (b) True
- 23.🏪 Fair or unfair way to compete: friendlier service? (a) a fair way to compete (b) an unfair way
- 24.🏪 Fair or unfair way to compete: lying about a rival? (a) an unfair way (b) a fair way to compete
- 25.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) an unfair way (b) a fair way to compete
- 26.True or false: “a new flavour each week” is not a unique selling point. (a) False (b) True
- 27.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) not a USP (b) a clear USP
- 28.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) not a USP (b) a clear USP
- 29.Which of these is a clear unique selling point? (a) same as every stall (b) we are open (c) free name tags (d) we have a table
- 30.📊 A rival sells chai at ₹10. Why should you know this? (a) to copy their sign (b) to close them down (c) to complain (d) to set a fair price
- 31.🏪 Fair or unfair way to compete: a new flavour? (a) an unfair way (b) a fair way to compete
- 32.🔍 Which is the odd one out? (a) grabbing their spot (b) copying a rival’s logo (c) spreading rumours (d) friendlier service
- 33.Which of these is not a unique selling point? (a) free name tags (b) made from waste paper (c) we sell things (d) delivered to your door
- 34.Which of these is an unfair way to compete? (a) a new flavour (b) better quality (c) grabbing their spot (d) a cleaner stall
- 35.🔍 Which is the odd one out? (a) better quality (b) grabbing their spot (c) copying a rival’s logo (d) lying about a rival
- 36.True or false: “delivered to your door” is a clear unique selling point. (a) False (b) True
- 37.🏪 What is a competitor? (a) a supplier (b) a rival seller (c) a customer (d) your teammate
- 38.🔍 Which is the odd one out? (a) a new flavour (b) faster service (c) posting fake reviews (d) a cleaner stall
- 39.🔍 Which is the odd one out? (a) grabbing their spot (b) breaking their sign (c) copying a rival’s logo (d) faster service
- 40.🔍 Which is the odd one out? (a) it is a product (b) we are open (c) same as every stall (d) ready in five minutes
Answer key
- breaking their sign
- a new flavour each week
- a cleaner stall
- better quality
- ready in five minutes
- True
- a fair way to compete
- True
- spreading rumours
- True
- lying about a rival
- copying a rival’s logo
- ask what buyers miss
- a unique selling point
- a fair way to compete
- a clear USP
- personalised with names
- we have a table
- copying a rival’s logo
- False
- lying about a rival
- True
- a fair way to compete
- an unfair way
- an unfair way
- False
- a clear USP
- not a USP
- free name tags
- to set a fair price
- a fair way to compete
- friendlier service
- we sell things
- grabbing their spot
- better quality
- True
- a rival seller
- posting fake reviews
- faster service
- ready in five minutes
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