Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
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- 1.🔍 Which is the odd one out? (a) lying about a rival (b) a fair, lower price (c) grabbing their spot (d) posting fake reviews
- 2.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) a clear USP (b) not a USP
- 3.True or false: “a sugar-free recipe” is not a unique selling point. (a) True (b) False
- 4.⭐ Is this a clear unique selling point (USP): “we are open”? (a) not a USP (b) a clear USP
- 5.Which of these is a fair way to compete? (a) copying a rival’s logo (b) lying about a rival (c) spreading rumours (d) a new flavour
- 6.🔍 Which is the odd one out? (a) breaking their sign (b) spreading rumours (c) friendlier service (d) posting fake reviews
- 7.🔍 Which is the odd one out? (a) a cleaner stall (b) breaking their sign (c) a new flavour (d) friendlier service
- 8.🛍️ Why is competition good for customers? (a) it is not good (b) shops get rude (c) they get better choices (d) prices always rise
- 9.🔍 Which is the odd one out? (a) a new flavour each week (b) delivered to your door (c) it has a price (d) ready in five minutes
- 10.True or false: “ready in five minutes” is a clear unique selling point. (a) False (b) True
- 11.🔍 Which is the odd one out? (a) a fair, lower price (b) grabbing their spot (c) faster service (d) a cleaner stall
- 12.Which of these is a clear unique selling point? (a) we are open (b) it has a price (c) we sell things (d) delivered to your door
- 13.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) a fair way to compete (b) an unfair way
- 14.True or false: “made from waste paper” is not a unique selling point. (a) False (b) True
- 15.Which of these is an unfair way to compete? (a) a new flavour (b) breaking their sign (c) better quality (d) faster service
- 16.⭐ Two stalls sell lemonade. What helps you stand out? (a) a rude sign (b) a louder voice (c) a higher price only (d) a unique selling point
- 17.🏪 Fair or unfair way to compete: a fair, lower price? (a) an unfair way (b) a fair way to compete
- 18.Which of these is a fair way to compete? (a) better quality (b) spreading rumours (c) breaking their sign (d) copying a rival’s logo
- 19.🔍 Which is the odd one out? (a) made from waste paper (b) a new flavour each week (c) we sell things (d) ready in five minutes
- 20.🏪 Fair or unfair way to compete: a cleaner stall? (a) a fair way to compete (b) an unfair way
- 21.🔍 Which is the odd one out? (a) lying about a rival (b) better quality (c) a new flavour (d) a fair, lower price
- 22.Which of these is a clear unique selling point? (a) we sell things (b) it is a product (c) made from waste paper (d) we are open
- 23.🔍 Which is the odd one out? (a) made from waste paper (b) a sugar-free recipe (c) we have a table (d) delivered to your door
- 24.🔍 Which is the odd one out? (a) made from waste paper (b) a new flavour each week (c) delivered to your door (d) it is a product
- 25.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) not a USP (b) a clear USP
- 26.True or false: “it is a product” is not a unique selling point. (a) True (b) False
- 27.True or false: “ready in five minutes” is not a unique selling point. (a) True (b) False
- 28.🔍 Which is the odd one out? (a) it has a price (b) it is a product (c) delivered to your door (d) we sell things
- 29.Which of these is not a unique selling point? (a) free name tags (b) we have a table (c) ready in five minutes (d) made from waste paper
- 30.True or false: “it is a product” is a clear unique selling point. (a) False (b) True
- 31.Which of these is a fair way to compete? (a) copying a rival’s logo (b) faster service (c) breaking their sign (d) spreading rumours
- 32.🔍 Which is the odd one out? (a) grabbing their spot (b) breaking their sign (c) a new flavour (d) spreading rumours
- 33.True or false: “a sugar-free recipe” is a clear unique selling point. (a) False (b) True
- 34.True or false: “personalised with names” is a clear unique selling point. (a) True (b) False
- 35.True or false: “it has a price” is not a unique selling point. (a) True (b) False
- 36.Which of these is an unfair way to compete? (a) posting fake reviews (b) a cleaner stall (c) a fair, lower price (d) a new flavour
- 37.Which of these is an unfair way to compete? (a) a fair, lower price (b) spreading rumours (c) faster service (d) a cleaner stall
- 38.🔍 Which is the odd one out? (a) copying a rival’s logo (b) a cleaner stall (c) lying about a rival (d) posting fake reviews
- 39.🏪 What is a competitor? (a) your teammate (b) a rival seller (c) a supplier (d) a customer
- 40.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) a clear USP (b) not a USP
Answer key
- a fair, lower price
- not a USP
- False
- not a USP
- a new flavour
- friendlier service
- breaking their sign
- they get better choices
- it has a price
- True
- grabbing their spot
- delivered to your door
- an unfair way
- False
- breaking their sign
- a unique selling point
- a fair way to compete
- better quality
- we sell things
- a fair way to compete
- lying about a rival
- made from waste paper
- we have a table
- it is a product
- a clear USP
- True
- False
- delivered to your door
- we have a table
- False
- faster service
- a new flavour
- True
- True
- True
- posting fake reviews
- spreading rumours
- a cleaner stall
- a rival seller
- a clear USP
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