Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) a clear USP (b) not a USP
- 2.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) a clear USP (b) not a USP
- 3.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) a clear USP (b) not a USP
- 4.⭐ Is this a clear unique selling point (USP): “we are open”? (a) not a USP (b) a clear USP
- 5.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) a clear USP (b) not a USP
- 6.🏪 Fair or unfair way to compete: breaking their sign? (a) an unfair way (b) a fair way to compete
- 7.True or false: “a new flavour each week” is not a unique selling point. (a) True (b) False
- 8.🔍 Which is the odd one out? (a) free name tags (b) a sugar-free recipe (c) a new flavour each week (d) it is a product
- 9.🏪 Fair or unfair way to compete: better quality? (a) an unfair way (b) a fair way to compete
- 10.🔍 Which is the odd one out? (a) a new flavour (b) posting fake reviews (c) lying about a rival (d) spreading rumours
- 11.Which of these is not a unique selling point? (a) a sugar-free recipe (b) a new flavour each week (c) it is a product (d) made from waste paper
- 12.Which of these is a clear unique selling point? (a) delivered to your door (b) it is a product (c) we sell things (d) it has a price
- 13.🏪 Fair or unfair way to compete: a fair, lower price? (a) an unfair way (b) a fair way to compete
- 14.True or false: “ready in five minutes” is a clear unique selling point. (a) False (b) True
- 15.Which of these is a fair way to compete? (a) better quality (b) lying about a rival (c) spreading rumours (d) breaking their sign
- 16.True or false: “a sugar-free recipe” is not a unique selling point. (a) True (b) False
- 17.Which of these is an unfair way to compete? (a) better quality (b) faster service (c) a fair, lower price (d) posting fake reviews
- 18.True or false: “we are open” is a clear unique selling point. (a) True (b) False
- 19.Which of these is a fair way to compete? (a) lying about a rival (b) spreading rumours (c) faster service (d) posting fake reviews
- 20.🏪 Fair or unfair way to compete: lying about a rival? (a) a fair way to compete (b) an unfair way
- 21.⭐ Two stalls sell lemonade. What helps you stand out? (a) a rude sign (b) a louder voice (c) a unique selling point (d) a higher price only
- 22.Which of these is a clear unique selling point? (a) personalised with names (b) it is a product (c) we have a table (d) we are open
- 23.🔍 Which is the odd one out? (a) a new flavour (b) posting fake reviews (c) faster service (d) a fair, lower price
- 24.🔍 Which is the odd one out? (a) we sell things (b) personalised with names (c) it is a product (d) it has a price
- 25.🔍 Which is the odd one out? (a) a sugar-free recipe (b) a new flavour each week (c) made from waste paper (d) same as every stall
- 26.🔍 Which is the odd one out? (a) ready in five minutes (b) a new flavour each week (c) delivered to your door (d) we sell things
- 27.True or false: “it is a product” is a clear unique selling point. (a) False (b) True
- 28.Which of these is an unfair way to compete? (a) a new flavour (b) better quality (c) lying about a rival (d) friendlier service
- 29.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) not a USP (b) a clear USP
- 30.🔍 Which is the odd one out? (a) grabbing their spot (b) breaking their sign (c) better quality (d) posting fake reviews
- 31.🛍️ Why is competition good for customers? (a) prices always rise (b) it is not good (c) they get better choices (d) shops get rude
- 32.🔍 Which is the odd one out? (a) a new flavour (b) faster service (c) a fair, lower price (d) lying about a rival
- 33.🏪 What is a competitor? (a) a customer (b) a supplier (c) your teammate (d) a rival seller
- 34.🔍 Which is the odd one out? (a) breaking their sign (b) grabbing their spot (c) faster service (d) lying about a rival
- 35.🧪 How can you find a USP? (a) pick a random word (b) skip it (c) ask what buyers miss (d) copy the rival exactly
- 36.🔍 Which is the odd one out? (a) copying a rival’s logo (b) better quality (c) faster service (d) a fair, lower price
- 37.True or false: “we sell things” is a clear unique selling point. (a) True (b) False
- 38.🏪 Fair or unfair way to compete: spreading rumours? (a) an unfair way (b) a fair way to compete
- 39.True or false: “it has a price” is not a unique selling point. (a) False (b) True
- 40.🔍 Which is the odd one out? (a) ready in five minutes (b) a new flavour each week (c) personalised with names (d) we are open
Answer key
- a clear USP
- a clear USP
- not a USP
- not a USP
- not a USP
- an unfair way
- False
- it is a product
- a fair way to compete
- a new flavour
- it is a product
- delivered to your door
- a fair way to compete
- True
- better quality
- False
- posting fake reviews
- False
- faster service
- an unfair way
- a unique selling point
- personalised with names
- posting fake reviews
- personalised with names
- same as every stall
- we sell things
- False
- lying about a rival
- a clear USP
- better quality
- they get better choices
- lying about a rival
- a rival seller
- faster service
- ask what buyers miss
- copying a rival’s logo
- False
- an unfair way
- True
- we are open
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