Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.True or false: “we are open” is not a unique selling point. (a) False (b) True
- 2.Which of these is a fair way to compete? (a) breaking their sign (b) lying about a rival (c) posting fake reviews (d) a cleaner stall
- 3.True or false: “made from waste paper” is not a unique selling point. (a) True (b) False
- 4.🔍 Which is the odd one out? (a) friendlier service (b) better quality (c) a cleaner stall (d) copying a rival’s logo
- 5.⭐ Two stalls sell lemonade. What helps you stand out? (a) a louder voice (b) a unique selling point (c) a rude sign (d) a higher price only
- 6.True or false: “we sell things” is not a unique selling point. (a) False (b) True
- 7.True or false: “ready in five minutes” is a clear unique selling point. (a) False (b) True
- 8.🏪 What is a competitor? (a) a supplier (b) your teammate (c) a customer (d) a rival seller
- 9.True or false: “same as every stall” is a clear unique selling point. (a) True (b) False
- 10.True or false: “a new flavour each week” is not a unique selling point. (a) False (b) True
- 11.True or false: “personalised with names” is a clear unique selling point. (a) True (b) False
- 12.Which of these is a clear unique selling point? (a) same as every stall (b) it is a product (c) we sell things (d) delivered to your door
- 13.🔍 Which is the odd one out? (a) breaking their sign (b) grabbing their spot (c) a new flavour (d) lying about a rival
- 14.Which of these is an unfair way to compete? (a) a fair, lower price (b) a cleaner stall (c) friendlier service (d) lying about a rival
- 15.🔍 Which is the odd one out? (a) friendlier service (b) posting fake reviews (c) a fair, lower price (d) a new flavour
- 16.Which of these is an unfair way to compete? (a) copying a rival’s logo (b) friendlier service (c) faster service (d) a new flavour
- 17.🏪 Fair or unfair way to compete: a cleaner stall? (a) an unfair way (b) a fair way to compete
- 18.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) not a USP (b) a clear USP
- 19.🔍 Which is the odd one out? (a) faster service (b) better quality (c) a fair, lower price (d) lying about a rival
- 20.True or false: “personalised with names” is not a unique selling point. (a) True (b) False
- 21.True or false: “a sugar-free recipe” is a clear unique selling point. (a) True (b) False
- 22.Which of these is a fair way to compete? (a) friendlier service (b) lying about a rival (c) grabbing their spot (d) posting fake reviews
- 23.🔍 Which is the odd one out? (a) grabbing their spot (b) friendlier service (c) faster service (d) a new flavour
- 24.Which of these is an unfair way to compete? (a) spreading rumours (b) a cleaner stall (c) a fair, lower price (d) faster service
- 25.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) not a USP (b) a clear USP
- 26.🔍 Which is the odd one out? (a) free name tags (b) a sugar-free recipe (c) it is a product (d) delivered to your door
- 27.🏪 Fair or unfair way to compete: lying about a rival? (a) a fair way to compete (b) an unfair way
- 28.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) not a USP (b) a clear USP
- 29.Which of these is a clear unique selling point? (a) a new flavour each week (b) same as every stall (c) we sell things (d) we are open
- 30.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) not a USP (b) a clear USP
- 31.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) a clear USP (b) not a USP
- 32.🔍 Which is the odd one out? (a) made from waste paper (b) delivered to your door (c) same as every stall (d) free name tags
- 33.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) not a USP (b) a clear USP
- 34.Which of these is a clear unique selling point? (a) we are open (b) we sell things (c) same as every stall (d) free name tags
- 35.🏪 Fair or unfair way to compete: better quality? (a) a fair way to compete (b) an unfair way
- 36.🔍 Which is the odd one out? (a) we sell things (b) a sugar-free recipe (c) ready in five minutes (d) a new flavour each week
- 37.True or false: “it is a product” is not a unique selling point. (a) True (b) False
- 38.Which of these is a fair way to compete? (a) breaking their sign (b) posting fake reviews (c) a fair, lower price (d) spreading rumours
- 39.🔍 Which is the odd one out? (a) we sell things (b) it is a product (c) it has a price (d) made from waste paper
- 40.🔍 Which is the odd one out? (a) we have a table (b) same as every stall (c) it is a product (d) ready in five minutes
Answer key
- True
- a cleaner stall
- False
- copying a rival’s logo
- a unique selling point
- True
- True
- a rival seller
- False
- False
- True
- delivered to your door
- a new flavour
- lying about a rival
- posting fake reviews
- copying a rival’s logo
- a fair way to compete
- a clear USP
- lying about a rival
- False
- True
- friendlier service
- grabbing their spot
- spreading rumours
- not a USP
- it is a product
- an unfair way
- a clear USP
- a new flavour each week
- a clear USP
- a clear USP
- same as every stall
- a clear USP
- free name tags
- a fair way to compete
- we sell things
- True
- a fair, lower price
- made from waste paper
- ready in five minutes
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