Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) not a USP (b) a clear USP
- 2.🔍 Which is the odd one out? (a) made from waste paper (b) a new flavour each week (c) it has a price (d) delivered to your door
- 3.⭐ Two stalls sell lemonade. What helps you stand out? (a) a rude sign (b) a louder voice (c) a higher price only (d) a unique selling point
- 4.True or false: “personalised with names” is a clear unique selling point. (a) False (b) True
- 5.True or false: “personalised with names” is not a unique selling point. (a) False (b) True
- 6.🔍 Which is the odd one out? (a) delivered to your door (b) free name tags (c) a sugar-free recipe (d) we are open
- 7.🏪 Fair or unfair way to compete: lying about a rival? (a) an unfair way (b) a fair way to compete
- 8.🔍 Which is the odd one out? (a) friendlier service (b) a fair, lower price (c) spreading rumours (d) a new flavour
- 9.🏪 Fair or unfair way to compete: posting fake reviews? (a) a fair way to compete (b) an unfair way
- 10.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) not a USP (b) a clear USP
- 11.Which of these is an unfair way to compete? (a) a fair, lower price (b) better quality (c) a new flavour (d) lying about a rival
- 12.🏪 Fair or unfair way to compete: breaking their sign? (a) an unfair way (b) a fair way to compete
- 13.🔍 Which is the odd one out? (a) grabbing their spot (b) lying about a rival (c) copying a rival’s logo (d) better quality
- 14.Which of these is a clear unique selling point? (a) we have a table (b) we are open (c) ready in five minutes (d) it has a price
- 15.True or false: “made from waste paper” is a clear unique selling point. (a) False (b) True
- 16.Which of these is an unfair way to compete? (a) a fair, lower price (b) spreading rumours (c) a new flavour (d) better quality
- 17.True or false: “it has a price” is a clear unique selling point. (a) True (b) False
- 18.🔍 Which is the odd one out? (a) free name tags (b) we have a table (c) personalised with names (d) made from waste paper
- 19.Which of these is not a unique selling point? (a) made from waste paper (b) ready in five minutes (c) free name tags (d) it has a price
- 20.Which of these is not a unique selling point? (a) free name tags (b) we sell things (c) delivered to your door (d) made from waste paper
- 21.Which of these is a clear unique selling point? (a) same as every stall (b) it has a price (c) we are open (d) made from waste paper
- 22.True or false: “delivered to your door” is not a unique selling point. (a) True (b) False
- 23.🔍 Which is the odd one out? (a) same as every stall (b) we have a table (c) free name tags (d) we are open
- 24.Which of these is a clear unique selling point? (a) same as every stall (b) we are open (c) it has a price (d) a sugar-free recipe
- 25.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) not a USP (b) a clear USP
- 26.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) not a USP (b) a clear USP
- 27.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) a clear USP (b) not a USP
- 28.Which of these is a fair way to compete? (a) spreading rumours (b) copying a rival’s logo (c) a fair, lower price (d) posting fake reviews
- 29.🔍 Which is the odd one out? (a) we sell things (b) we are open (c) made from waste paper (d) it has a price
- 30.🔍 Which is the odd one out? (a) a fair, lower price (b) copying a rival’s logo (c) a cleaner stall (d) friendlier service
- 31.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) not a USP (b) a clear USP
- 32.🧪 How can you find a USP? (a) pick a random word (b) ask what buyers miss (c) copy the rival exactly (d) skip it
- 33.🏪 What is a competitor? (a) your teammate (b) a rival seller (c) a customer (d) a supplier
- 34.📊 A rival sells chai at ₹10. Why should you know this? (a) to complain (b) to copy their sign (c) to close them down (d) to set a fair price
- 35.🔍 Which is the odd one out? (a) free name tags (b) delivered to your door (c) personalised with names (d) it is a product
- 36.Which of these is a clear unique selling point? (a) we sell things (b) we have a table (c) free name tags (d) we are open
- 37.🔍 Which is the odd one out? (a) we sell things (b) it is a product (c) delivered to your door (d) we are open
- 38.Which of these is not a unique selling point? (a) made from waste paper (b) delivered to your door (c) we are open (d) personalised with names
- 39.Which of these is not a unique selling point? (a) a sugar-free recipe (b) personalised with names (c) same as every stall (d) ready in five minutes
- 40.Which of these is a fair way to compete? (a) breaking their sign (b) a cleaner stall (c) lying about a rival (d) grabbing their spot
Answer key
- not a USP
- it has a price
- a unique selling point
- True
- False
- we are open
- an unfair way
- spreading rumours
- an unfair way
- a clear USP
- lying about a rival
- an unfair way
- better quality
- ready in five minutes
- True
- spreading rumours
- False
- we have a table
- it has a price
- we sell things
- made from waste paper
- False
- free name tags
- a sugar-free recipe
- not a USP
- a clear USP
- a clear USP
- a fair, lower price
- made from waste paper
- copying a rival’s logo
- a clear USP
- ask what buyers miss
- a rival seller
- to set a fair price
- it is a product
- free name tags
- delivered to your door
- we are open
- same as every stall
- a cleaner stall
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