Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.Which of these is an unfair way to compete? (a) friendlier service (b) faster service (c) posting fake reviews (d) a cleaner stall
- 2.Which of these is a fair way to compete? (a) posting fake reviews (b) grabbing their spot (c) a fair, lower price (d) breaking their sign
- 3.🔍 Which is the odd one out? (a) copying a rival’s logo (b) friendlier service (c) faster service (d) better quality
- 4.True or false: “we are open” is a clear unique selling point. (a) False (b) True
- 5.True or false: “we sell things” is a clear unique selling point. (a) True (b) False
- 6.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) not a USP (b) a clear USP
- 7.🔍 Which is the odd one out? (a) we are open (b) ready in five minutes (c) it has a price (d) we sell things
- 8.🔍 Which is the odd one out? (a) personalised with names (b) we sell things (c) we have a table (d) we are open
- 9.True or false: “we have a table” is not a unique selling point. (a) False (b) True
- 10.🔍 Which is the odd one out? (a) free name tags (b) ready in five minutes (c) personalised with names (d) same as every stall
- 11.⭐ Is this a clear unique selling point (USP): “we are open”? (a) a clear USP (b) not a USP
- 12.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) not a USP (b) a clear USP
- 13.🔍 Which is the odd one out? (a) spreading rumours (b) lying about a rival (c) faster service (d) posting fake reviews
- 14.🔍 Which is the odd one out? (a) we sell things (b) same as every stall (c) a sugar-free recipe (d) it is a product
- 15.⭐ Two stalls sell lemonade. What helps you stand out? (a) a louder voice (b) a rude sign (c) a unique selling point (d) a higher price only
- 16.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) not a USP (b) a clear USP
- 17.True or false: “made from waste paper” is a clear unique selling point. (a) True (b) False
- 18.🏪 Fair or unfair way to compete: a fair, lower price? (a) a fair way to compete (b) an unfair way
- 19.Which of these is not a unique selling point? (a) ready in five minutes (b) made from waste paper (c) it has a price (d) free name tags
- 20.🔍 Which is the odd one out? (a) a new flavour (b) friendlier service (c) better quality (d) posting fake reviews
- 21.Which of these is a clear unique selling point? (a) a new flavour each week (b) same as every stall (c) we have a table (d) it is a product
- 22.🔍 Which is the odd one out? (a) a cleaner stall (b) spreading rumours (c) posting fake reviews (d) lying about a rival
- 23.Which of these is an unfair way to compete? (a) better quality (b) grabbing their spot (c) friendlier service (d) a new flavour
- 24.True or false: “it has a price” is not a unique selling point. (a) False (b) True
- 25.🔍 Which is the odd one out? (a) breaking their sign (b) better quality (c) faster service (d) friendlier service
- 26.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) not a USP (b) a clear USP
- 27.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) a clear USP (b) not a USP
- 28.🔍 Which is the odd one out? (a) lying about a rival (b) copying a rival’s logo (c) breaking their sign (d) a new flavour
- 29.Which of these is an unfair way to compete? (a) breaking their sign (b) friendlier service (c) a new flavour (d) a fair, lower price
- 30.Which of these is an unfair way to compete? (a) a fair, lower price (b) lying about a rival (c) a cleaner stall (d) faster service
- 31.Which of these is not a unique selling point? (a) it is a product (b) ready in five minutes (c) free name tags (d) a sugar-free recipe
- 32.Which of these is a fair way to compete? (a) spreading rumours (b) copying a rival’s logo (c) a cleaner stall (d) posting fake reviews
- 33.Which of these is not a unique selling point? (a) made from waste paper (b) we sell things (c) a sugar-free recipe (d) personalised with names
- 34.🏪 What is a competitor? (a) your teammate (b) a customer (c) a supplier (d) a rival seller
- 35.🔍 Which is the odd one out? (a) friendlier service (b) a new flavour (c) a fair, lower price (d) grabbing their spot
- 36.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) not a USP (b) a clear USP
- 37.🔍 Which is the odd one out? (a) a new flavour each week (b) we have a table (c) it is a product (d) same as every stall
- 38.Which of these is a clear unique selling point? (a) delivered to your door (b) it has a price (c) it is a product (d) same as every stall
- 39.Which of these is a clear unique selling point? (a) personalised with names (b) we have a table (c) we sell things (d) we are open
- 40.📊 A rival sells chai at ₹10. Why should you know this? (a) to close them down (b) to set a fair price (c) to copy their sign (d) to complain
Answer key
- posting fake reviews
- a fair, lower price
- copying a rival’s logo
- False
- False
- a clear USP
- ready in five minutes
- personalised with names
- True
- same as every stall
- not a USP
- not a USP
- faster service
- a sugar-free recipe
- a unique selling point
- a clear USP
- True
- a fair way to compete
- it has a price
- posting fake reviews
- a new flavour each week
- a cleaner stall
- grabbing their spot
- True
- breaking their sign
- a clear USP
- a clear USP
- a new flavour
- breaking their sign
- lying about a rival
- it is a product
- a cleaner stall
- we sell things
- a rival seller
- grabbing their spot
- not a USP
- a new flavour each week
- delivered to your door
- personalised with names
- to set a fair price
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