Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.🛍️ Why is competition good for customers? (a) it is not good (b) shops get rude (c) prices always rise (d) they get better choices
- 2.Which of these is a fair way to compete? (a) friendlier service (b) lying about a rival (c) spreading rumours (d) grabbing their spot
- 3.Which of these is an unfair way to compete? (a) a cleaner stall (b) better quality (c) a fair, lower price (d) lying about a rival
- 4.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) a fair way to compete (b) an unfair way
- 5.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) a clear USP (b) not a USP
- 6.Which of these is not a unique selling point? (a) we have a table (b) free name tags (c) a sugar-free recipe (d) ready in five minutes
- 7.Which of these is not a unique selling point? (a) delivered to your door (b) personalised with names (c) ready in five minutes (d) same as every stall
- 8.Which of these is an unfair way to compete? (a) a cleaner stall (b) grabbing their spot (c) a new flavour (d) faster service
- 9.Which of these is not a unique selling point? (a) personalised with names (b) we sell things (c) ready in five minutes (d) free name tags
- 10.🏪 Fair or unfair way to compete: friendlier service? (a) an unfair way (b) a fair way to compete
- 11.🔍 Which is the odd one out? (a) better quality (b) lying about a rival (c) copying a rival’s logo (d) posting fake reviews
- 12.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) a clear USP (b) not a USP
- 13.🔍 Which is the odd one out? (a) faster service (b) posting fake reviews (c) grabbing their spot (d) copying a rival’s logo
- 14.Which of these is an unfair way to compete? (a) faster service (b) copying a rival’s logo (c) a new flavour (d) a fair, lower price
- 15.🏪 Fair or unfair way to compete: breaking their sign? (a) an unfair way (b) a fair way to compete
- 16.Which of these is a clear unique selling point? (a) same as every stall (b) delivered to your door (c) we have a table (d) we sell things
- 17.🔍 Which is the odd one out? (a) a cleaner stall (b) lying about a rival (c) copying a rival’s logo (d) breaking their sign
- 18.Which of these is an unfair way to compete? (a) a cleaner stall (b) a new flavour (c) breaking their sign (d) better quality
- 19.🔍 Which is the odd one out? (a) it is a product (b) it has a price (c) we have a table (d) free name tags
- 20.🔍 Which is the odd one out? (a) faster service (b) a cleaner stall (c) a new flavour (d) spreading rumours
- 21.🔍 Which is the odd one out? (a) same as every stall (b) we have a table (c) we are open (d) a new flavour each week
- 22.🔍 Which is the odd one out? (a) breaking their sign (b) grabbing their spot (c) lying about a rival (d) a fair, lower price
- 23.⭐ Two stalls sell lemonade. What helps you stand out? (a) a rude sign (b) a higher price only (c) a louder voice (d) a unique selling point
- 24.True or false: “we are open” is not a unique selling point. (a) True (b) False
- 25.Which of these is not a unique selling point? (a) made from waste paper (b) a sugar-free recipe (c) a new flavour each week (d) it is a product
- 26.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) not a USP (b) a clear USP
- 27.🔍 Which is the odd one out? (a) a sugar-free recipe (b) ready in five minutes (c) a new flavour each week (d) we have a table
- 28.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) not a USP (b) a clear USP
- 29.True or false: “free name tags” is not a unique selling point. (a) True (b) False
- 30.🔍 Which is the odd one out? (a) it is a product (b) we have a table (c) we sell things (d) a sugar-free recipe
- 31.True or false: “ready in five minutes” is not a unique selling point. (a) False (b) True
- 32.True or false: “we are open” is a clear unique selling point. (a) True (b) False
- 33.📊 A rival sells chai at ₹10. Why should you know this? (a) to complain (b) to close them down (c) to set a fair price (d) to copy their sign
- 34.True or false: “it has a price” is a clear unique selling point. (a) True (b) False
- 35.True or false: “free name tags” is a clear unique selling point. (a) True (b) False
- 36.🏪 Fair or unfair way to compete: spreading rumours? (a) an unfair way (b) a fair way to compete
- 37.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) a clear USP (b) not a USP
- 38.🔍 Which is the odd one out? (a) friendlier service (b) a new flavour (c) copying a rival’s logo (d) better quality
- 39.🔍 Which is the odd one out? (a) free name tags (b) a sugar-free recipe (c) we sell things (d) made from waste paper
- 40.🔍 Which is the odd one out? (a) free name tags (b) it is a product (c) a new flavour each week (d) a sugar-free recipe
Answer key
- they get better choices
- friendlier service
- lying about a rival
- an unfair way
- a clear USP
- we have a table
- same as every stall
- grabbing their spot
- we sell things
- a fair way to compete
- better quality
- not a USP
- faster service
- copying a rival’s logo
- an unfair way
- delivered to your door
- a cleaner stall
- breaking their sign
- free name tags
- spreading rumours
- a new flavour each week
- a fair, lower price
- a unique selling point
- True
- it is a product
- not a USP
- we have a table
- a clear USP
- False
- a sugar-free recipe
- False
- False
- to set a fair price
- False
- True
- an unfair way
- not a USP
- copying a rival’s logo
- we sell things
- it is a product
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