Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.Which of these is a clear unique selling point? (a) it has a price (b) we are open (c) it is a product (d) a new flavour each week
- 2.True or false: “it has a price” is a clear unique selling point. (a) False (b) True
- 3.Which of these is not a unique selling point? (a) made from waste paper (b) delivered to your door (c) a new flavour each week (d) it is a product
- 4.🏪 What is a competitor? (a) a supplier (b) a rival seller (c) your teammate (d) a customer
- 5.🏪 Fair or unfair way to compete: lying about a rival? (a) a fair way to compete (b) an unfair way
- 6.🔍 Which is the odd one out? (a) faster service (b) a new flavour (c) copying a rival’s logo (d) a fair, lower price
- 7.🧪 How can you find a USP? (a) skip it (b) ask what buyers miss (c) copy the rival exactly (d) pick a random word
- 8.🔍 Which is the odd one out? (a) a new flavour each week (b) made from waste paper (c) delivered to your door (d) same as every stall
- 9.🛍️ Why is competition good for customers? (a) it is not good (b) shops get rude (c) they get better choices (d) prices always rise
- 10.🔍 Which is the odd one out? (a) a cleaner stall (b) faster service (c) posting fake reviews (d) a fair, lower price
- 11.🔍 Which is the odd one out? (a) a fair, lower price (b) better quality (c) faster service (d) lying about a rival
- 12.Which of these is an unfair way to compete? (a) a cleaner stall (b) better quality (c) grabbing their spot (d) a fair, lower price
- 13.True or false: “it is a product” is not a unique selling point. (a) False (b) True
- 14.🏪 Fair or unfair way to compete: grabbing their spot? (a) an unfair way (b) a fair way to compete
- 15.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) not a USP (b) a clear USP
- 16.True or false: “it is a product” is a clear unique selling point. (a) True (b) False
- 17.⭐ Two stalls sell lemonade. What helps you stand out? (a) a louder voice (b) a higher price only (c) a unique selling point (d) a rude sign
- 18.Which of these is a fair way to compete? (a) grabbing their spot (b) copying a rival’s logo (c) better quality (d) posting fake reviews
- 19.🔍 Which is the odd one out? (a) it has a price (b) we have a table (c) it is a product (d) a sugar-free recipe
- 20.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) a fair way to compete (b) an unfair way
- 21.Which of these is a clear unique selling point? (a) made from waste paper (b) it is a product (c) we are open (d) it has a price
- 22.Which of these is an unfair way to compete? (a) better quality (b) friendlier service (c) breaking their sign (d) a cleaner stall
- 23.True or false: “we sell things” is a clear unique selling point. (a) True (b) False
- 24.🔍 Which is the odd one out? (a) a new flavour each week (b) it is a product (c) personalised with names (d) ready in five minutes
- 25.Which of these is an unfair way to compete? (a) friendlier service (b) spreading rumours (c) a cleaner stall (d) a new flavour
- 26.Which of these is a fair way to compete? (a) grabbing their spot (b) copying a rival’s logo (c) breaking their sign (d) a cleaner stall
- 27.🔍 Which is the odd one out? (a) spreading rumours (b) grabbing their spot (c) breaking their sign (d) better quality
- 28.Which of these is a clear unique selling point? (a) free name tags (b) we sell things (c) we are open (d) same as every stall
- 29.Which of these is an unfair way to compete? (a) a new flavour (b) better quality (c) a cleaner stall (d) posting fake reviews
- 30.🔍 Which is the odd one out? (a) delivered to your door (b) made from waste paper (c) personalised with names (d) we sell things
- 31.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) not a USP (b) a clear USP
- 32.📊 A rival sells chai at ₹10. Why should you know this? (a) to close them down (b) to set a fair price (c) to copy their sign (d) to complain
- 33.🔍 Which is the odd one out? (a) a cleaner stall (b) friendlier service (c) a fair, lower price (d) grabbing their spot
- 34.Which of these is a fair way to compete? (a) faster service (b) posting fake reviews (c) spreading rumours (d) copying a rival’s logo
- 35.🔍 Which is the odd one out? (a) friendlier service (b) breaking their sign (c) faster service (d) a fair, lower price
- 36.Which of these is a clear unique selling point? (a) delivered to your door (b) same as every stall (c) it has a price (d) we are open
- 37.Which of these is not a unique selling point? (a) a sugar-free recipe (b) we have a table (c) free name tags (d) delivered to your door
- 38.Which of these is a fair way to compete? (a) lying about a rival (b) friendlier service (c) posting fake reviews (d) copying a rival’s logo
- 39.Which of these is not a unique selling point? (a) ready in five minutes (b) delivered to your door (c) it has a price (d) made from waste paper
- 40.Which of these is a fair way to compete? (a) breaking their sign (b) grabbing their spot (c) a fair, lower price (d) lying about a rival
Answer key
- a new flavour each week
- False
- it is a product
- a rival seller
- an unfair way
- copying a rival’s logo
- ask what buyers miss
- same as every stall
- they get better choices
- posting fake reviews
- lying about a rival
- grabbing their spot
- True
- an unfair way
- a clear USP
- False
- a unique selling point
- better quality
- a sugar-free recipe
- an unfair way
- made from waste paper
- breaking their sign
- False
- it is a product
- spreading rumours
- a cleaner stall
- better quality
- free name tags
- posting fake reviews
- we sell things
- a clear USP
- to set a fair price
- grabbing their spot
- faster service
- breaking their sign
- delivered to your door
- we have a table
- friendlier service
- it has a price
- a fair, lower price
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