Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
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- 1.🏪 Fair or unfair way to compete: spreading rumours? (a) a fair way to compete (b) an unfair way
- 2.Which of these is a fair way to compete? (a) copying a rival’s logo (b) lying about a rival (c) a new flavour (d) spreading rumours
- 3.🔍 Which is the odd one out? (a) a sugar-free recipe (b) free name tags (c) delivered to your door (d) it is a product
- 4.🔍 Which is the odd one out? (a) delivered to your door (b) we are open (c) personalised with names (d) ready in five minutes
- 5.Which of these is a clear unique selling point? (a) it is a product (b) a new flavour each week (c) we sell things (d) we are open
- 6.🔍 Which is the odd one out? (a) spreading rumours (b) copying a rival’s logo (c) lying about a rival (d) friendlier service
- 7.🧪 How can you find a USP? (a) skip it (b) pick a random word (c) ask what buyers miss (d) copy the rival exactly
- 8.🔍 Which is the odd one out? (a) lying about a rival (b) breaking their sign (c) copying a rival’s logo (d) a fair, lower price
- 9.🔍 Which is the odd one out? (a) spreading rumours (b) copying a rival’s logo (c) faster service (d) grabbing their spot
- 10.Which of these is an unfair way to compete? (a) a fair, lower price (b) friendlier service (c) breaking their sign (d) better quality
- 11.⭐ Two stalls sell lemonade. What helps you stand out? (a) a unique selling point (b) a rude sign (c) a higher price only (d) a louder voice
- 12.Which of these is an unfair way to compete? (a) a new flavour (b) spreading rumours (c) friendlier service (d) a cleaner stall
- 13.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) a clear USP (b) not a USP
- 14.Which of these is not a unique selling point? (a) a sugar-free recipe (b) it is a product (c) personalised with names (d) delivered to your door
- 15.Which of these is a clear unique selling point? (a) we are open (b) we have a table (c) a sugar-free recipe (d) we sell things
- 16.True or false: “a new flavour each week” is a clear unique selling point. (a) True (b) False
- 17.True or false: “it has a price” is not a unique selling point. (a) True (b) False
- 18.🏪 Fair or unfair way to compete: breaking their sign? (a) an unfair way (b) a fair way to compete
- 19.🔍 Which is the odd one out? (a) a new flavour (b) lying about a rival (c) posting fake reviews (d) copying a rival’s logo
- 20.Which of these is an unfair way to compete? (a) a cleaner stall (b) faster service (c) copying a rival’s logo (d) a fair, lower price
- 21.True or false: “it is a product” is a clear unique selling point. (a) False (b) True
- 22.Which of these is a clear unique selling point? (a) delivered to your door (b) it has a price (c) we are open (d) same as every stall
- 23.🔍 Which is the odd one out? (a) friendlier service (b) spreading rumours (c) better quality (d) a cleaner stall
- 24.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) a clear USP (b) not a USP
- 25.🔍 Which is the odd one out? (a) a new flavour each week (b) a sugar-free recipe (c) we have a table (d) free name tags
- 26.🛍️ Why is competition good for customers? (a) it is not good (b) prices always rise (c) shops get rude (d) they get better choices
- 27.🏪 What is a competitor? (a) a customer (b) a supplier (c) a rival seller (d) your teammate
- 28.Which of these is a fair way to compete? (a) grabbing their spot (b) a cleaner stall (c) lying about a rival (d) posting fake reviews
- 29.True or false: “ready in five minutes” is a clear unique selling point. (a) True (b) False
- 30.True or false: “delivered to your door” is not a unique selling point. (a) True (b) False
- 31.🔍 Which is the odd one out? (a) spreading rumours (b) better quality (c) copying a rival’s logo (d) breaking their sign
- 32.🏪 Fair or unfair way to compete: a new flavour? (a) an unfair way (b) a fair way to compete
- 33.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) not a USP (b) a clear USP
- 34.True or false: “made from waste paper” is a clear unique selling point. (a) True (b) False
- 35.📊 A rival sells chai at ₹10. Why should you know this? (a) to set a fair price (b) to close them down (c) to complain (d) to copy their sign
- 36.Which of these is a clear unique selling point? (a) we have a table (b) ready in five minutes (c) same as every stall (d) we are open
- 37.🏪 Fair or unfair way to compete: a cleaner stall? (a) an unfair way (b) a fair way to compete
- 38.🔍 Which is the odd one out? (a) delivered to your door (b) a new flavour each week (c) a sugar-free recipe (d) we sell things
- 39.Which of these is an unfair way to compete? (a) lying about a rival (b) friendlier service (c) faster service (d) a cleaner stall
- 40.🏪 Fair or unfair way to compete: better quality? (a) an unfair way (b) a fair way to compete
Answer key
- an unfair way
- a new flavour
- it is a product
- we are open
- a new flavour each week
- friendlier service
- ask what buyers miss
- a fair, lower price
- faster service
- breaking their sign
- a unique selling point
- spreading rumours
- not a USP
- it is a product
- a sugar-free recipe
- True
- True
- an unfair way
- a new flavour
- copying a rival’s logo
- False
- delivered to your door
- spreading rumours
- a clear USP
- we have a table
- they get better choices
- a rival seller
- a cleaner stall
- True
- False
- better quality
- a fair way to compete
- a clear USP
- True
- to set a fair price
- ready in five minutes
- a fair way to compete
- we sell things
- lying about a rival
- a fair way to compete
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