Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
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- 1.Which of these is not a unique selling point? (a) same as every stall (b) made from waste paper (c) delivered to your door (d) a new flavour each week
- 2.🔍 Which is the odd one out? (a) a new flavour (b) copying a rival’s logo (c) faster service (d) better quality
- 3.True or false: “a sugar-free recipe” is not a unique selling point. (a) False (b) True
- 4.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) not a USP (b) a clear USP
- 5.Which of these is a fair way to compete? (a) grabbing their spot (b) posting fake reviews (c) better quality (d) copying a rival’s logo
- 6.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) not a USP (b) a clear USP
- 7.Which of these is not a unique selling point? (a) free name tags (b) it has a price (c) a new flavour each week (d) a sugar-free recipe
- 8.True or false: “same as every stall” is not a unique selling point. (a) False (b) True
- 9.Which of these is a clear unique selling point? (a) it is a product (b) made from waste paper (c) we have a table (d) it has a price
- 10.Which of these is a clear unique selling point? (a) it has a price (b) we have a table (c) we sell things (d) a new flavour each week
- 11.⭐ Is this a clear unique selling point (USP): “we are open”? (a) not a USP (b) a clear USP
- 12.🔍 Which is the odd one out? (a) personalised with names (b) it has a price (c) ready in five minutes (d) delivered to your door
- 13.Which of these is a clear unique selling point? (a) we have a table (b) it is a product (c) personalised with names (d) same as every stall
- 14.True or false: “made from waste paper” is not a unique selling point. (a) True (b) False
- 15.🏪 Fair or unfair way to compete: lying about a rival? (a) a fair way to compete (b) an unfair way
- 16.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) not a USP (b) a clear USP
- 17.🏪 Fair or unfair way to compete: grabbing their spot? (a) a fair way to compete (b) an unfair way
- 18.True or false: “free name tags” is a clear unique selling point. (a) True (b) False
- 19.Which of these is an unfair way to compete? (a) a new flavour (b) lying about a rival (c) better quality (d) a fair, lower price
- 20.Which of these is a clear unique selling point? (a) it has a price (b) we have a table (c) same as every stall (d) ready in five minutes
- 21.🏪 What is a competitor? (a) a customer (b) your teammate (c) a rival seller (d) a supplier
- 22.🔍 Which is the odd one out? (a) free name tags (b) ready in five minutes (c) personalised with names (d) we are open
- 23.🔍 Which is the odd one out? (a) it has a price (b) ready in five minutes (c) same as every stall (d) we sell things
- 24.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) a clear USP (b) not a USP
- 25.True or false: “personalised with names” is not a unique selling point. (a) False (b) True
- 26.Which of these is an unfair way to compete? (a) faster service (b) better quality (c) a cleaner stall (d) copying a rival’s logo
- 27.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) not a USP (b) a clear USP
- 28.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) a clear USP (b) not a USP
- 29.🔍 Which is the odd one out? (a) friendlier service (b) grabbing their spot (c) lying about a rival (d) copying a rival’s logo
- 30.True or false: “we have a table” is a clear unique selling point. (a) True (b) False
- 31.Which of these is not a unique selling point? (a) we have a table (b) a sugar-free recipe (c) a new flavour each week (d) ready in five minutes
- 32.Which of these is a fair way to compete? (a) posting fake reviews (b) lying about a rival (c) breaking their sign (d) friendlier service
- 33.Which of these is a clear unique selling point? (a) it is a product (b) a sugar-free recipe (c) we are open (d) it has a price
- 34.🔍 Which is the odd one out? (a) same as every stall (b) delivered to your door (c) we are open (d) we sell things
- 35.🔍 Which is the odd one out? (a) a fair, lower price (b) a new flavour (c) faster service (d) lying about a rival
- 36.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) not a USP (b) a clear USP
- 37.🏪 Fair or unfair way to compete: a new flavour? (a) an unfair way (b) a fair way to compete
- 38.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) not a USP (b) a clear USP
- 39.Which of these is an unfair way to compete? (a) friendlier service (b) better quality (c) grabbing their spot (d) faster service
- 40.🧪 How can you find a USP? (a) copy the rival exactly (b) skip it (c) pick a random word (d) ask what buyers miss
Answer key
- same as every stall
- copying a rival’s logo
- False
- a clear USP
- better quality
- a clear USP
- it has a price
- True
- made from waste paper
- a new flavour each week
- not a USP
- it has a price
- personalised with names
- False
- an unfair way
- not a USP
- an unfair way
- True
- lying about a rival
- ready in five minutes
- a rival seller
- we are open
- ready in five minutes
- a clear USP
- False
- copying a rival’s logo
- a clear USP
- not a USP
- friendlier service
- False
- we have a table
- friendlier service
- a sugar-free recipe
- delivered to your door
- lying about a rival
- not a USP
- a fair way to compete
- not a USP
- grabbing their spot
- ask what buyers miss
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