Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.True or false: “delivered to your door” is not a unique selling point. (a) True (b) False
- 2.🔍 Which is the odd one out? (a) a new flavour each week (b) we are open (c) ready in five minutes (d) personalised with names
- 3.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) not a USP (b) a clear USP
- 4.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) a clear USP (b) not a USP
- 5.Which of these is not a unique selling point? (a) we sell things (b) a sugar-free recipe (c) a new flavour each week (d) delivered to your door
- 6.🔍 Which is the odd one out? (a) made from waste paper (b) free name tags (c) delivered to your door (d) same as every stall
- 7.True or false: “made from waste paper” is not a unique selling point. (a) False (b) True
- 8.Which of these is not a unique selling point? (a) delivered to your door (b) we have a table (c) a new flavour each week (d) ready in five minutes
- 9.Which of these is not a unique selling point? (a) personalised with names (b) it is a product (c) made from waste paper (d) a new flavour each week
- 10.🔍 Which is the odd one out? (a) spreading rumours (b) grabbing their spot (c) a cleaner stall (d) lying about a rival
- 11.🏪 Fair or unfair way to compete: a cleaner stall? (a) an unfair way (b) a fair way to compete
- 12.🔍 Which is the odd one out? (a) spreading rumours (b) a new flavour (c) lying about a rival (d) breaking their sign
- 13.🔍 Which is the odd one out? (a) delivered to your door (b) ready in five minutes (c) it is a product (d) made from waste paper
- 14.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) not a USP (b) a clear USP
- 15.🧪 How can you find a USP? (a) pick a random word (b) ask what buyers miss (c) copy the rival exactly (d) skip it
- 16.⭐ Two stalls sell lemonade. What helps you stand out? (a) a rude sign (b) a unique selling point (c) a higher price only (d) a louder voice
- 17.🏪 What is a competitor? (a) a customer (b) a supplier (c) your teammate (d) a rival seller
- 18.Which of these is a fair way to compete? (a) posting fake reviews (b) faster service (c) grabbing their spot (d) copying a rival’s logo
- 19.Which of these is a clear unique selling point? (a) a sugar-free recipe (b) it has a price (c) we are open (d) it is a product
- 20.🔍 Which is the odd one out? (a) better quality (b) a cleaner stall (c) copying a rival’s logo (d) faster service
- 21.Which of these is a clear unique selling point? (a) personalised with names (b) it is a product (c) we are open (d) it has a price
- 22.True or false: “same as every stall” is a clear unique selling point. (a) True (b) False
- 23.🛍️ Why is competition good for customers? (a) it is not good (b) prices always rise (c) shops get rude (d) they get better choices
- 24.🏪 Fair or unfair way to compete: a new flavour? (a) an unfair way (b) a fair way to compete
- 25.Which of these is a fair way to compete? (a) lying about a rival (b) spreading rumours (c) a new flavour (d) copying a rival’s logo
- 26.🔍 Which is the odd one out? (a) a sugar-free recipe (b) we have a table (c) we sell things (d) we are open
- 27.🏪 Fair or unfair way to compete: faster service? (a) an unfair way (b) a fair way to compete
- 28.🏪 Fair or unfair way to compete: lying about a rival? (a) a fair way to compete (b) an unfair way
- 29.Which of these is a fair way to compete? (a) lying about a rival (b) breaking their sign (c) better quality (d) posting fake reviews
- 30.🔍 Which is the odd one out? (a) friendlier service (b) faster service (c) a new flavour (d) spreading rumours
- 31.🔍 Which is the odd one out? (a) it has a price (b) personalised with names (c) a sugar-free recipe (d) free name tags
- 32.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) an unfair way (b) a fair way to compete
- 33.Which of these is a clear unique selling point? (a) we have a table (b) same as every stall (c) we sell things (d) free name tags
- 34.True or false: “we are open” is not a unique selling point. (a) False (b) True
- 35.Which of these is an unfair way to compete? (a) faster service (b) better quality (c) posting fake reviews (d) a fair, lower price
- 36.Which of these is a clear unique selling point? (a) we sell things (b) it has a price (c) delivered to your door (d) it is a product
- 37.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) a clear USP (b) not a USP
- 38.Which of these is not a unique selling point? (a) ready in five minutes (b) a sugar-free recipe (c) delivered to your door (d) we are open
- 39.True or false: “free name tags” is a clear unique selling point. (a) True (b) False
- 40.True or false: “a sugar-free recipe” is not a unique selling point. (a) True (b) False
Answer key
- False
- we are open
- a clear USP
- a clear USP
- we sell things
- same as every stall
- False
- we have a table
- it is a product
- a cleaner stall
- a fair way to compete
- a new flavour
- it is a product
- not a USP
- ask what buyers miss
- a unique selling point
- a rival seller
- faster service
- a sugar-free recipe
- copying a rival’s logo
- personalised with names
- False
- they get better choices
- a fair way to compete
- a new flavour
- a sugar-free recipe
- a fair way to compete
- an unfair way
- better quality
- spreading rumours
- it has a price
- an unfair way
- free name tags
- True
- posting fake reviews
- delivered to your door
- not a USP
- we are open
- True
- False
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