Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
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- 1.Which of these is an unfair way to compete? (a) faster service (b) friendlier service (c) a new flavour (d) breaking their sign
- 2.🔍 Which is the odd one out? (a) a fair, lower price (b) better quality (c) friendlier service (d) grabbing their spot
- 3.True or false: “delivered to your door” is not a unique selling point. (a) False (b) True
- 4.🔍 Which is the odd one out? (a) posting fake reviews (b) grabbing their spot (c) a fair, lower price (d) spreading rumours
- 5.🔍 Which is the odd one out? (a) ready in five minutes (b) we are open (c) delivered to your door (d) personalised with names
- 6.🏪 Fair or unfair way to compete: posting fake reviews? (a) an unfair way (b) a fair way to compete
- 7.Which of these is not a unique selling point? (a) made from waste paper (b) a new flavour each week (c) personalised with names (d) we are open
- 8.Which of these is not a unique selling point? (a) delivered to your door (b) made from waste paper (c) we sell things (d) free name tags
- 9.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) a clear USP (b) not a USP
- 10.🔍 Which is the odd one out? (a) a fair, lower price (b) posting fake reviews (c) friendlier service (d) better quality
- 11.🔍 Which is the odd one out? (a) better quality (b) faster service (c) a fair, lower price (d) spreading rumours
- 12.🔍 Which is the odd one out? (a) copying a rival’s logo (b) spreading rumours (c) lying about a rival (d) friendlier service
- 13.🏪 Fair or unfair way to compete: a new flavour? (a) a fair way to compete (b) an unfair way
- 14.🔍 Which is the odd one out? (a) friendlier service (b) a new flavour (c) faster service (d) breaking their sign
- 15.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) a clear USP (b) not a USP
- 16.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) a clear USP (b) not a USP
- 17.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) a clear USP (b) not a USP
- 18.Which of these is an unfair way to compete? (a) spreading rumours (b) a cleaner stall (c) faster service (d) a fair, lower price
- 19.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) a clear USP (b) not a USP
- 20.📊 A rival sells chai at ₹10. Why should you know this? (a) to close them down (b) to copy their sign (c) to complain (d) to set a fair price
- 21.🔍 Which is the odd one out? (a) copying a rival’s logo (b) lying about a rival (c) breaking their sign (d) better quality
- 22.🏪 Fair or unfair way to compete: a cleaner stall? (a) an unfair way (b) a fair way to compete
- 23.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) not a USP (b) a clear USP
- 24.🔍 Which is the odd one out? (a) ready in five minutes (b) we are open (c) same as every stall (d) it has a price
- 25.Which of these is an unfair way to compete? (a) copying a rival’s logo (b) a cleaner stall (c) a new flavour (d) better quality
- 26.Which of these is a clear unique selling point? (a) same as every stall (b) it has a price (c) we have a table (d) a sugar-free recipe
- 27.Which of these is a fair way to compete? (a) spreading rumours (b) a new flavour (c) breaking their sign (d) grabbing their spot
- 28.🔍 Which is the odd one out? (a) a new flavour (b) grabbing their spot (c) spreading rumours (d) breaking their sign
- 29.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) not a USP (b) a clear USP
- 30.🔍 Which is the odd one out? (a) better quality (b) lying about a rival (c) a new flavour (d) a cleaner stall
- 31.Which of these is a fair way to compete? (a) faster service (b) lying about a rival (c) grabbing their spot (d) breaking their sign
- 32.🛍️ Why is competition good for customers? (a) they get better choices (b) shops get rude (c) it is not good (d) prices always rise
- 33.🏪 Fair or unfair way to compete: grabbing their spot? (a) a fair way to compete (b) an unfair way
- 34.True or false: “same as every stall” is a clear unique selling point. (a) True (b) False
- 35.True or false: “ready in five minutes” is a clear unique selling point. (a) True (b) False
- 36.True or false: “delivered to your door” is a clear unique selling point. (a) False (b) True
- 37.Which of these is an unfair way to compete? (a) faster service (b) a new flavour (c) grabbing their spot (d) better quality
- 38.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) not a USP (b) a clear USP
- 39.🔍 Which is the odd one out? (a) a fair, lower price (b) better quality (c) copying a rival’s logo (d) a new flavour
- 40.🏪 Fair or unfair way to compete: lying about a rival? (a) an unfair way (b) a fair way to compete
Answer key
- breaking their sign
- grabbing their spot
- False
- a fair, lower price
- we are open
- an unfair way
- we are open
- we sell things
- not a USP
- posting fake reviews
- spreading rumours
- friendlier service
- a fair way to compete
- breaking their sign
- a clear USP
- not a USP
- not a USP
- spreading rumours
- a clear USP
- to set a fair price
- better quality
- a fair way to compete
- not a USP
- ready in five minutes
- copying a rival’s logo
- a sugar-free recipe
- a new flavour
- a new flavour
- a clear USP
- lying about a rival
- faster service
- they get better choices
- an unfair way
- False
- True
- True
- grabbing their spot
- a clear USP
- copying a rival’s logo
- an unfair way
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