Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.Which of these is an unfair way to compete? (a) friendlier service (b) spreading rumours (c) a cleaner stall (d) faster service
- 2.Which of these is not a unique selling point? (a) a sugar-free recipe (b) we sell things (c) made from waste paper (d) ready in five minutes
- 3.True or false: “ready in five minutes” is not a unique selling point. (a) True (b) False
- 4.🏪 Fair or unfair way to compete: posting fake reviews? (a) a fair way to compete (b) an unfair way
- 5.Which of these is not a unique selling point? (a) free name tags (b) a sugar-free recipe (c) a new flavour each week (d) it has a price
- 6.🔍 Which is the odd one out? (a) copying a rival’s logo (b) lying about a rival (c) a new flavour (d) breaking their sign
- 7.True or false: “a new flavour each week” is not a unique selling point. (a) True (b) False
- 8.🏪 Fair or unfair way to compete: faster service? (a) an unfair way (b) a fair way to compete
- 9.True or false: “it has a price” is not a unique selling point. (a) False (b) True
- 10.True or false: “we have a table” is a clear unique selling point. (a) True (b) False
- 11.Which of these is an unfair way to compete? (a) a cleaner stall (b) posting fake reviews (c) better quality (d) a new flavour
- 12.🔍 Which is the odd one out? (a) same as every stall (b) it is a product (c) we are open (d) personalised with names
- 13.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) a clear USP (b) not a USP
- 14.True or false: “delivered to your door” is a clear unique selling point. (a) False (b) True
- 15.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) a clear USP (b) not a USP
- 16.🔍 Which is the odd one out? (a) it is a product (b) delivered to your door (c) it has a price (d) same as every stall
- 17.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) not a USP (b) a clear USP
- 18.🏪 Fair or unfair way to compete: spreading rumours? (a) a fair way to compete (b) an unfair way
- 19.🏪 Fair or unfair way to compete: a new flavour? (a) an unfair way (b) a fair way to compete
- 20.⭐ Two stalls sell lemonade. What helps you stand out? (a) a higher price only (b) a louder voice (c) a unique selling point (d) a rude sign
- 21.🔍 Which is the odd one out? (a) delivered to your door (b) ready in five minutes (c) a sugar-free recipe (d) we sell things
- 22.Which of these is an unfair way to compete? (a) copying a rival’s logo (b) a fair, lower price (c) better quality (d) a new flavour
- 23.🔍 Which is the odd one out? (a) it has a price (b) made from waste paper (c) free name tags (d) a sugar-free recipe
- 24.True or false: “same as every stall” is not a unique selling point. (a) False (b) True
- 25.📊 A rival sells chai at ₹10. Why should you know this? (a) to complain (b) to copy their sign (c) to close them down (d) to set a fair price
- 26.🔍 Which is the odd one out? (a) better quality (b) grabbing their spot (c) a fair, lower price (d) a new flavour
- 27.Which of these is a fair way to compete? (a) copying a rival’s logo (b) better quality (c) grabbing their spot (d) breaking their sign
- 28.True or false: “personalised with names” is not a unique selling point. (a) False (b) True
- 29.Which of these is a fair way to compete? (a) posting fake reviews (b) spreading rumours (c) a cleaner stall (d) grabbing their spot
- 30.🔍 Which is the odd one out? (a) same as every stall (b) it is a product (c) we are open (d) a new flavour each week
- 31.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) not a USP (b) a clear USP
- 32.Which of these is an unfair way to compete? (a) better quality (b) grabbing their spot (c) friendlier service (d) a cleaner stall
- 33.True or false: “free name tags” is not a unique selling point. (a) True (b) False
- 34.🔍 Which is the odd one out? (a) a new flavour (b) better quality (c) a cleaner stall (d) copying a rival’s logo
- 35.🏪 Fair or unfair way to compete: friendlier service? (a) an unfair way (b) a fair way to compete
- 36.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) not a USP (b) a clear USP
- 37.True or false: “we have a table” is not a unique selling point. (a) False (b) True
- 38.Which of these is not a unique selling point? (a) ready in five minutes (b) a new flavour each week (c) we are open (d) delivered to your door
- 39.True or false: “made from waste paper” is not a unique selling point. (a) True (b) False
- 40.🔍 Which is the odd one out? (a) grabbing their spot (b) better quality (c) posting fake reviews (d) breaking their sign
Answer key
- spreading rumours
- we sell things
- False
- an unfair way
- it has a price
- a new flavour
- False
- a fair way to compete
- True
- False
- posting fake reviews
- personalised with names
- a clear USP
- True
- not a USP
- delivered to your door
- a clear USP
- an unfair way
- a fair way to compete
- a unique selling point
- we sell things
- copying a rival’s logo
- it has a price
- True
- to set a fair price
- grabbing their spot
- better quality
- False
- a cleaner stall
- a new flavour each week
- a clear USP
- grabbing their spot
- False
- copying a rival’s logo
- a fair way to compete
- not a USP
- True
- we are open
- False
- better quality
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