Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.True or false: “delivered to your door” is a clear unique selling point. (a) True (b) False
- 2.🔍 Which is the odd one out? (a) a fair, lower price (b) friendlier service (c) a new flavour (d) grabbing their spot
- 3.🔍 Which is the odd one out? (a) it is a product (b) delivered to your door (c) a new flavour each week (d) ready in five minutes
- 4.Which of these is not a unique selling point? (a) free name tags (b) we sell things (c) a new flavour each week (d) delivered to your door
- 5.⭐ Two stalls sell lemonade. What helps you stand out? (a) a unique selling point (b) a rude sign (c) a higher price only (d) a louder voice
- 6.True or false: “it has a price” is a clear unique selling point. (a) False (b) True
- 7.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) not a USP (b) a clear USP
- 8.Which of these is not a unique selling point? (a) personalised with names (b) a new flavour each week (c) same as every stall (d) free name tags
- 9.🔍 Which is the odd one out? (a) personalised with names (b) ready in five minutes (c) delivered to your door (d) we have a table
- 10.Which of these is not a unique selling point? (a) a new flavour each week (b) we are open (c) personalised with names (d) delivered to your door
- 11.Which of these is a clear unique selling point? (a) same as every stall (b) it is a product (c) we are open (d) delivered to your door
- 12.🏪 What is a competitor? (a) a customer (b) a supplier (c) a rival seller (d) your teammate
- 13.🔍 Which is the odd one out? (a) better quality (b) spreading rumours (c) a cleaner stall (d) faster service
- 14.True or false: “we have a table” is not a unique selling point. (a) False (b) True
- 15.🛍️ Why is competition good for customers? (a) shops get rude (b) it is not good (c) they get better choices (d) prices always rise
- 16.🔍 Which is the odd one out? (a) spreading rumours (b) better quality (c) breaking their sign (d) copying a rival’s logo
- 17.True or false: “ready in five minutes” is not a unique selling point. (a) True (b) False
- 18.🔍 Which is the odd one out? (a) better quality (b) a fair, lower price (c) posting fake reviews (d) a new flavour
- 19.True or false: “a sugar-free recipe” is not a unique selling point. (a) True (b) False
- 20.Which of these is an unfair way to compete? (a) a new flavour (b) better quality (c) copying a rival’s logo (d) a fair, lower price
- 21.True or false: “we are open” is not a unique selling point. (a) True (b) False
- 22.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) not a USP (b) a clear USP
- 23.🏪 Fair or unfair way to compete: better quality? (a) an unfair way (b) a fair way to compete
- 24.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) a clear USP (b) not a USP
- 25.Which of these is a clear unique selling point? (a) we have a table (b) we sell things (c) we are open (d) a new flavour each week
- 26.🔍 Which is the odd one out? (a) a cleaner stall (b) faster service (c) better quality (d) copying a rival’s logo
- 27.True or false: “made from waste paper” is not a unique selling point. (a) False (b) True
- 28.🔍 Which is the odd one out? (a) copying a rival’s logo (b) breaking their sign (c) friendlier service (d) lying about a rival
- 29.🧪 How can you find a USP? (a) copy the rival exactly (b) pick a random word (c) skip it (d) ask what buyers miss
- 30.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) not a USP (b) a clear USP
- 31.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) not a USP (b) a clear USP
- 32.Which of these is an unfair way to compete? (a) better quality (b) faster service (c) a fair, lower price (d) lying about a rival
- 33.Which of these is an unfair way to compete? (a) a fair, lower price (b) a cleaner stall (c) breaking their sign (d) friendlier service
- 34.🔍 Which is the odd one out? (a) it has a price (b) a sugar-free recipe (c) we sell things (d) we are open
- 35.True or false: “we sell things” is not a unique selling point. (a) True (b) False
- 36.True or false: “a new flavour each week” is a clear unique selling point. (a) True (b) False
- 37.🏪 Fair or unfair way to compete: a new flavour? (a) a fair way to compete (b) an unfair way
- 38.🏪 Fair or unfair way to compete: a cleaner stall? (a) an unfair way (b) a fair way to compete
- 39.🔍 Which is the odd one out? (a) a new flavour each week (b) we are open (c) personalised with names (d) delivered to your door
- 40.🔍 Which is the odd one out? (a) we are open (b) it is a product (c) we sell things (d) made from waste paper
Answer key
- True
- grabbing their spot
- it is a product
- we sell things
- a unique selling point
- False
- a clear USP
- same as every stall
- we have a table
- we are open
- delivered to your door
- a rival seller
- spreading rumours
- True
- they get better choices
- better quality
- False
- posting fake reviews
- False
- copying a rival’s logo
- True
- a clear USP
- a fair way to compete
- not a USP
- a new flavour each week
- copying a rival’s logo
- False
- friendlier service
- ask what buyers miss
- not a USP
- a clear USP
- lying about a rival
- breaking their sign
- a sugar-free recipe
- True
- True
- a fair way to compete
- a fair way to compete
- we are open
- made from waste paper
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