Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.🔍 Which is the odd one out? (a) breaking their sign (b) better quality (c) lying about a rival (d) copying a rival’s logo
- 2.🔍 Which is the odd one out? (a) ready in five minutes (b) we have a table (c) we sell things (d) it has a price
- 3.🏪 Fair or unfair way to compete: grabbing their spot? (a) a fair way to compete (b) an unfair way
- 4.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) not a USP (b) a clear USP
- 5.Which of these is a clear unique selling point? (a) it has a price (b) we sell things (c) it is a product (d) free name tags
- 6.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) a clear USP (b) not a USP
- 7.🔍 Which is the odd one out? (a) better quality (b) a fair, lower price (c) a new flavour (d) copying a rival’s logo
- 8.True or false: “delivered to your door” is not a unique selling point. (a) True (b) False
- 9.Which of these is an unfair way to compete? (a) a new flavour (b) a cleaner stall (c) posting fake reviews (d) friendlier service
- 10.🧪 How can you find a USP? (a) copy the rival exactly (b) skip it (c) ask what buyers miss (d) pick a random word
- 11.🔍 Which is the odd one out? (a) breaking their sign (b) grabbing their spot (c) a fair, lower price (d) posting fake reviews
- 12.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) not a USP (b) a clear USP
- 13.True or false: “it is a product” is a clear unique selling point. (a) True (b) False
- 14.🔍 Which is the odd one out? (a) free name tags (b) we have a table (c) made from waste paper (d) a sugar-free recipe
- 15.True or false: “personalised with names” is a clear unique selling point. (a) True (b) False
- 16.Which of these is a fair way to compete? (a) grabbing their spot (b) spreading rumours (c) breaking their sign (d) a new flavour
- 17.Which of these is a clear unique selling point? (a) it is a product (b) personalised with names (c) we are open (d) it has a price
- 18.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) not a USP (b) a clear USP
- 19.🏪 Fair or unfair way to compete: spreading rumours? (a) an unfair way (b) a fair way to compete
- 20.Which of these is an unfair way to compete? (a) a cleaner stall (b) copying a rival’s logo (c) better quality (d) faster service
- 21.True or false: “ready in five minutes” is not a unique selling point. (a) True (b) False
- 22.Which of these is a clear unique selling point? (a) it has a price (b) we sell things (c) same as every stall (d) a new flavour each week
- 23.🏪 Fair or unfair way to compete: a new flavour? (a) an unfair way (b) a fair way to compete
- 24.🔍 Which is the odd one out? (a) ready in five minutes (b) free name tags (c) made from waste paper (d) it is a product
- 25.Which of these is not a unique selling point? (a) ready in five minutes (b) made from waste paper (c) a new flavour each week (d) it has a price
- 26.🔍 Which is the odd one out? (a) breaking their sign (b) a new flavour (c) faster service (d) a fair, lower price
- 27.Which of these is an unfair way to compete? (a) better quality (b) grabbing their spot (c) a fair, lower price (d) friendlier service
- 28.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) a fair way to compete (b) an unfair way
- 29.🏪 What is a competitor? (a) your teammate (b) a rival seller (c) a customer (d) a supplier
- 30.⭐ Is this a clear unique selling point (USP): “we are open”? (a) not a USP (b) a clear USP
- 31.Which of these is a fair way to compete? (a) lying about a rival (b) spreading rumours (c) friendlier service (d) posting fake reviews
- 32.⭐ Two stalls sell lemonade. What helps you stand out? (a) a unique selling point (b) a rude sign (c) a louder voice (d) a higher price only
- 33.🏪 Fair or unfair way to compete: posting fake reviews? (a) an unfair way (b) a fair way to compete
- 34.True or false: “free name tags” is not a unique selling point. (a) False (b) True
- 35.🔍 Which is the odd one out? (a) ready in five minutes (b) free name tags (c) same as every stall (d) a sugar-free recipe
- 36.🔍 Which is the odd one out? (a) we sell things (b) same as every stall (c) personalised with names (d) we are open
- 37.🛍️ Why is competition good for customers? (a) it is not good (b) they get better choices (c) shops get rude (d) prices always rise
- 38.True or false: “it has a price” is a clear unique selling point. (a) True (b) False
- 39.Which of these is a fair way to compete? (a) better quality (b) spreading rumours (c) lying about a rival (d) grabbing their spot
- 40.🔍 Which is the odd one out? (a) a cleaner stall (b) a new flavour (c) better quality (d) spreading rumours
Answer key
- better quality
- ready in five minutes
- an unfair way
- a clear USP
- free name tags
- a clear USP
- copying a rival’s logo
- False
- posting fake reviews
- ask what buyers miss
- a fair, lower price
- a clear USP
- False
- we have a table
- True
- a new flavour
- personalised with names
- not a USP
- an unfair way
- copying a rival’s logo
- False
- a new flavour each week
- a fair way to compete
- it is a product
- it has a price
- breaking their sign
- grabbing their spot
- an unfair way
- a rival seller
- not a USP
- friendlier service
- a unique selling point
- an unfair way
- False
- same as every stall
- personalised with names
- they get better choices
- False
- better quality
- spreading rumours
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