Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.True or false: “made from waste paper” is not a unique selling point. (a) False (b) True
- 2.🔍 Which is the odd one out? (a) it has a price (b) same as every stall (c) we have a table (d) a sugar-free recipe
- 3.🔍 Which is the odd one out? (a) we have a table (b) a new flavour each week (c) ready in five minutes (d) free name tags
- 4.Which of these is a clear unique selling point? (a) we have a table (b) we are open (c) ready in five minutes (d) it is a product
- 5.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) not a USP (b) a clear USP
- 6.True or false: “a new flavour each week” is a clear unique selling point. (a) True (b) False
- 7.🏪 Fair or unfair way to compete: a new flavour? (a) a fair way to compete (b) an unfair way
- 8.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) a clear USP (b) not a USP
- 9.🧪 How can you find a USP? (a) copy the rival exactly (b) skip it (c) pick a random word (d) ask what buyers miss
- 10.Which of these is not a unique selling point? (a) free name tags (b) ready in five minutes (c) a new flavour each week (d) it is a product
- 11.Which of these is not a unique selling point? (a) a sugar-free recipe (b) free name tags (c) it has a price (d) ready in five minutes
- 12.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) not a USP (b) a clear USP
- 13.🔍 Which is the odd one out? (a) a fair, lower price (b) spreading rumours (c) lying about a rival (d) posting fake reviews
- 14.🔍 Which is the odd one out? (a) we are open (b) it is a product (c) ready in five minutes (d) it has a price
- 15.Which of these is an unfair way to compete? (a) lying about a rival (b) faster service (c) a new flavour (d) friendlier service
- 16.⭐ Two stalls sell lemonade. What helps you stand out? (a) a unique selling point (b) a louder voice (c) a higher price only (d) a rude sign
- 17.True or false: “a sugar-free recipe” is a clear unique selling point. (a) False (b) True
- 18.🔍 Which is the odd one out? (a) same as every stall (b) it has a price (c) personalised with names (d) we have a table
- 19.🏪 Fair or unfair way to compete: friendlier service? (a) an unfair way (b) a fair way to compete
- 20.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) a clear USP (b) not a USP
- 21.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) a clear USP (b) not a USP
- 22.🏪 What is a competitor? (a) a supplier (b) your teammate (c) a customer (d) a rival seller
- 23.Which of these is a clear unique selling point? (a) made from waste paper (b) we have a table (c) same as every stall (d) it has a price
- 24.True or false: “free name tags” is not a unique selling point. (a) False (b) True
- 25.True or false: “we sell things” is not a unique selling point. (a) False (b) True
- 26.Which of these is a clear unique selling point? (a) free name tags (b) it is a product (c) we have a table (d) same as every stall
- 27.🔍 Which is the odd one out? (a) faster service (b) breaking their sign (c) better quality (d) a fair, lower price
- 28.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) not a USP (b) a clear USP
- 29.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) a fair way to compete (b) an unfair way
- 30.True or false: “free name tags” is a clear unique selling point. (a) False (b) True
- 31.True or false: “it has a price” is a clear unique selling point. (a) False (b) True
- 32.🔍 Which is the odd one out? (a) we sell things (b) it has a price (c) made from waste paper (d) we are open
- 33.🔍 Which is the odd one out? (a) copying a rival’s logo (b) better quality (c) faster service (d) a fair, lower price
- 34.True or false: “it is a product” is a clear unique selling point. (a) True (b) False
- 35.🔍 Which is the odd one out? (a) copying a rival’s logo (b) lying about a rival (c) posting fake reviews (d) better quality
- 36.🏪 Fair or unfair way to compete: grabbing their spot? (a) an unfair way (b) a fair way to compete
- 37.Which of these is a fair way to compete? (a) copying a rival’s logo (b) lying about a rival (c) spreading rumours (d) friendlier service
- 38.Which of these is a fair way to compete? (a) copying a rival’s logo (b) posting fake reviews (c) breaking their sign (d) faster service
- 39.Which of these is a fair way to compete? (a) a fair, lower price (b) grabbing their spot (c) posting fake reviews (d) copying a rival’s logo
- 40.🔍 Which is the odd one out? (a) posting fake reviews (b) grabbing their spot (c) faster service (d) breaking their sign
Answer key
- False
- a sugar-free recipe
- we have a table
- ready in five minutes
- not a USP
- True
- a fair way to compete
- a clear USP
- ask what buyers miss
- it is a product
- it has a price
- a clear USP
- a fair, lower price
- ready in five minutes
- lying about a rival
- a unique selling point
- True
- personalised with names
- a fair way to compete
- not a USP
- not a USP
- a rival seller
- made from waste paper
- False
- True
- free name tags
- breaking their sign
- not a USP
- an unfair way
- True
- False
- made from waste paper
- copying a rival’s logo
- False
- better quality
- an unfair way
- friendlier service
- faster service
- a fair, lower price
- faster service
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