Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.Which of these is not a unique selling point? (a) we sell things (b) a new flavour each week (c) made from waste paper (d) free name tags
- 2.🔍 Which is the odd one out? (a) we sell things (b) it has a price (c) we have a table (d) a new flavour each week
- 3.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) a clear USP (b) not a USP
- 4.🔍 Which is the odd one out? (a) copying a rival’s logo (b) spreading rumours (c) grabbing their spot (d) better quality
- 5.Which of these is a clear unique selling point? (a) we have a table (b) we are open (c) free name tags (d) it has a price
- 6.Which of these is a clear unique selling point? (a) it has a price (b) we sell things (c) a sugar-free recipe (d) we are open
- 7.🔍 Which is the odd one out? (a) we have a table (b) free name tags (c) made from waste paper (d) delivered to your door
- 8.True or false: “delivered to your door” is a clear unique selling point. (a) False (b) True
- 9.True or false: “same as every stall” is a clear unique selling point. (a) True (b) False
- 10.Which of these is a fair way to compete? (a) lying about a rival (b) copying a rival’s logo (c) breaking their sign (d) faster service
- 11.🛍️ Why is competition good for customers? (a) it is not good (b) they get better choices (c) shops get rude (d) prices always rise
- 12.True or false: “personalised with names” is not a unique selling point. (a) False (b) True
- 13.Which of these is a fair way to compete? (a) lying about a rival (b) better quality (c) copying a rival’s logo (d) breaking their sign
- 14.⭐ Two stalls sell lemonade. What helps you stand out? (a) a unique selling point (b) a higher price only (c) a rude sign (d) a louder voice
- 15.True or false: “a new flavour each week” is not a unique selling point. (a) False (b) True
- 16.🏪 Fair or unfair way to compete: better quality? (a) a fair way to compete (b) an unfair way
- 17.Which of these is not a unique selling point? (a) personalised with names (b) it has a price (c) made from waste paper (d) delivered to your door
- 18.True or false: “we are open” is a clear unique selling point. (a) True (b) False
- 19.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) not a USP (b) a clear USP
- 20.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) not a USP (b) a clear USP
- 21.Which of these is an unfair way to compete? (a) better quality (b) a cleaner stall (c) spreading rumours (d) a new flavour
- 22.True or false: “a sugar-free recipe” is not a unique selling point. (a) True (b) False
- 23.🔍 Which is the odd one out? (a) lying about a rival (b) a fair, lower price (c) faster service (d) a cleaner stall
- 24.Which of these is a fair way to compete? (a) posting fake reviews (b) breaking their sign (c) lying about a rival (d) a new flavour
- 25.🔍 Which is the odd one out? (a) friendlier service (b) copying a rival’s logo (c) posting fake reviews (d) breaking their sign
- 26.Which of these is not a unique selling point? (a) free name tags (b) same as every stall (c) personalised with names (d) ready in five minutes
- 27.🔍 Which is the odd one out? (a) grabbing their spot (b) faster service (c) friendlier service (d) better quality
- 28.Which of these is a clear unique selling point? (a) it is a product (b) we sell things (c) same as every stall (d) a new flavour each week
- 29.🏪 Fair or unfair way to compete: breaking their sign? (a) a fair way to compete (b) an unfair way
- 30.Which of these is a clear unique selling point? (a) delivered to your door (b) we are open (c) we sell things (d) we have a table
- 31.Which of these is a fair way to compete? (a) lying about a rival (b) posting fake reviews (c) copying a rival’s logo (d) friendlier service
- 32.🏪 Fair or unfair way to compete: a cleaner stall? (a) a fair way to compete (b) an unfair way
- 33.Which of these is an unfair way to compete? (a) copying a rival’s logo (b) a cleaner stall (c) a new flavour (d) a fair, lower price
- 34.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) a clear USP (b) not a USP
- 35.🔍 Which is the odd one out? (a) personalised with names (b) made from waste paper (c) same as every stall (d) delivered to your door
- 36.🏪 Fair or unfair way to compete: lying about a rival? (a) a fair way to compete (b) an unfair way
- 37.🏪 Fair or unfair way to compete: spreading rumours? (a) an unfair way (b) a fair way to compete
- 38.True or false: “we have a table” is a clear unique selling point. (a) False (b) True
- 39.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) not a USP (b) a clear USP
- 40.🏪 What is a competitor? (a) a supplier (b) your teammate (c) a customer (d) a rival seller
Answer key
- we sell things
- a new flavour each week
- a clear USP
- better quality
- free name tags
- a sugar-free recipe
- we have a table
- True
- False
- faster service
- they get better choices
- False
- better quality
- a unique selling point
- False
- a fair way to compete
- it has a price
- False
- a clear USP
- not a USP
- spreading rumours
- False
- lying about a rival
- a new flavour
- friendlier service
- same as every stall
- grabbing their spot
- a new flavour each week
- an unfair way
- delivered to your door
- friendlier service
- a fair way to compete
- copying a rival’s logo
- a clear USP
- same as every stall
- an unfair way
- an unfair way
- False
- not a USP
- a rival seller
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