Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.Which of these is not a unique selling point? (a) same as every stall (b) delivered to your door (c) personalised with names (d) free name tags
- 2.Which of these is a clear unique selling point? (a) made from waste paper (b) we are open (c) we sell things (d) it is a product
- 3.🔍 Which is the odd one out? (a) faster service (b) spreading rumours (c) a new flavour (d) friendlier service
- 4.🔍 Which is the odd one out? (a) free name tags (b) we have a table (c) same as every stall (d) it is a product
- 5.Which of these is a clear unique selling point? (a) a new flavour each week (b) we have a table (c) we are open (d) it has a price
- 6.True or false: “a new flavour each week” is a clear unique selling point. (a) False (b) True
- 7.🏪 What is a competitor? (a) your teammate (b) a customer (c) a rival seller (d) a supplier
- 8.🔍 Which is the odd one out? (a) friendlier service (b) better quality (c) faster service (d) copying a rival’s logo
- 9.Which of these is a clear unique selling point? (a) delivered to your door (b) it has a price (c) we sell things (d) it is a product
- 10.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) a clear USP (b) not a USP
- 11.Which of these is a clear unique selling point? (a) we have a table (b) we are open (c) free name tags (d) same as every stall
- 12.🔍 Which is the odd one out? (a) delivered to your door (b) it is a product (c) personalised with names (d) free name tags
- 13.🏪 Fair or unfair way to compete: posting fake reviews? (a) an unfair way (b) a fair way to compete
- 14.Which of these is a clear unique selling point? (a) we sell things (b) a sugar-free recipe (c) it is a product (d) same as every stall
- 15.🔍 Which is the odd one out? (a) made from waste paper (b) it has a price (c) it is a product (d) we are open
- 16.Which of these is not a unique selling point? (a) ready in five minutes (b) we are open (c) free name tags (d) a new flavour each week
- 17.🔍 Which is the odd one out? (a) grabbing their spot (b) copying a rival’s logo (c) lying about a rival (d) faster service
- 18.Which of these is an unfair way to compete? (a) better quality (b) faster service (c) posting fake reviews (d) a cleaner stall
- 19.🧪 How can you find a USP? (a) ask what buyers miss (b) skip it (c) copy the rival exactly (d) pick a random word
- 20.Which of these is an unfair way to compete? (a) a new flavour (b) a fair, lower price (c) copying a rival’s logo (d) better quality
- 21.Which of these is a fair way to compete? (a) lying about a rival (b) breaking their sign (c) copying a rival’s logo (d) a cleaner stall
- 22.🛍️ Why is competition good for customers? (a) prices always rise (b) shops get rude (c) it is not good (d) they get better choices
- 23.🔍 Which is the odd one out? (a) friendlier service (b) grabbing their spot (c) a new flavour (d) faster service
- 24.🏪 Fair or unfair way to compete: grabbing their spot? (a) a fair way to compete (b) an unfair way
- 25.🔍 Which is the odd one out? (a) a sugar-free recipe (b) a new flavour each week (c) it has a price (d) personalised with names
- 26.Which of these is not a unique selling point? (a) a sugar-free recipe (b) personalised with names (c) delivered to your door (d) we have a table
- 27.🔍 Which is the odd one out? (a) a sugar-free recipe (b) we sell things (c) it has a price (d) it is a product
- 28.🔍 Which is the odd one out? (a) friendlier service (b) breaking their sign (c) a cleaner stall (d) faster service
- 29.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) an unfair way (b) a fair way to compete
- 30.True or false: “ready in five minutes” is not a unique selling point. (a) False (b) True
- 31.Which of these is an unfair way to compete? (a) lying about a rival (b) faster service (c) better quality (d) a fair, lower price
- 32.Which of these is not a unique selling point? (a) a sugar-free recipe (b) it is a product (c) personalised with names (d) delivered to your door
- 33.🏪 Fair or unfair way to compete: lying about a rival? (a) a fair way to compete (b) an unfair way
- 34.🔍 Which is the odd one out? (a) copying a rival’s logo (b) posting fake reviews (c) a fair, lower price (d) breaking their sign
- 35.🏪 Fair or unfair way to compete: friendlier service? (a) a fair way to compete (b) an unfair way
- 36.Which of these is a clear unique selling point? (a) we have a table (b) we are open (c) it has a price (d) personalised with names
- 37.⭐ Is this a clear unique selling point (USP): “we are open”? (a) a clear USP (b) not a USP
- 38.Which of these is a fair way to compete? (a) lying about a rival (b) posting fake reviews (c) spreading rumours (d) a new flavour
- 39.🔍 Which is the odd one out? (a) faster service (b) a cleaner stall (c) lying about a rival (d) better quality
- 40.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) a clear USP (b) not a USP
Answer key
- same as every stall
- made from waste paper
- spreading rumours
- free name tags
- a new flavour each week
- True
- a rival seller
- copying a rival’s logo
- delivered to your door
- a clear USP
- free name tags
- it is a product
- an unfair way
- a sugar-free recipe
- made from waste paper
- we are open
- faster service
- posting fake reviews
- ask what buyers miss
- copying a rival’s logo
- a cleaner stall
- they get better choices
- grabbing their spot
- an unfair way
- it has a price
- we have a table
- a sugar-free recipe
- breaking their sign
- an unfair way
- False
- lying about a rival
- it is a product
- an unfair way
- a fair, lower price
- a fair way to compete
- personalised with names
- not a USP
- a new flavour
- lying about a rival
- not a USP
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