Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.🔍 Which is the odd one out? (a) we are open (b) it has a price (c) we sell things (d) delivered to your door
- 2.Which of these is not a unique selling point? (a) a new flavour each week (b) personalised with names (c) a sugar-free recipe (d) we sell things
- 3.🔍 Which is the odd one out? (a) ready in five minutes (b) we sell things (c) a new flavour each week (d) made from waste paper
- 4.Which of these is a fair way to compete? (a) posting fake reviews (b) faster service (c) copying a rival’s logo (d) spreading rumours
- 5.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) not a USP (b) a clear USP
- 6.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) not a USP (b) a clear USP
- 7.🔍 Which is the odd one out? (a) better quality (b) friendlier service (c) lying about a rival (d) a fair, lower price
- 8.Which of these is a clear unique selling point? (a) we sell things (b) made from waste paper (c) it is a product (d) we are open
- 9.🔍 Which is the odd one out? (a) ready in five minutes (b) delivered to your door (c) we have a table (d) personalised with names
- 10.Which of these is a clear unique selling point? (a) we sell things (b) a new flavour each week (c) it has a price (d) we are open
- 11.Which of these is a clear unique selling point? (a) we are open (b) a sugar-free recipe (c) it has a price (d) same as every stall
- 12.Which of these is a fair way to compete? (a) better quality (b) copying a rival’s logo (c) posting fake reviews (d) spreading rumours
- 13.Which of these is an unfair way to compete? (a) friendlier service (b) a cleaner stall (c) a fair, lower price (d) copying a rival’s logo
- 14.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) a clear USP (b) not a USP
- 15.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) not a USP (b) a clear USP
- 16.True or false: “free name tags” is a clear unique selling point. (a) True (b) False
- 17.🏪 Fair or unfair way to compete: a fair, lower price? (a) an unfair way (b) a fair way to compete
- 18.🏪 What is a competitor? (a) a customer (b) your teammate (c) a rival seller (d) a supplier
- 19.🏪 Fair or unfair way to compete: grabbing their spot? (a) an unfair way (b) a fair way to compete
- 20.Which of these is an unfair way to compete? (a) better quality (b) grabbing their spot (c) a cleaner stall (d) friendlier service
- 21.🔍 Which is the odd one out? (a) friendlier service (b) a fair, lower price (c) faster service (d) grabbing their spot
- 22.🔍 Which is the odd one out? (a) a cleaner stall (b) a fair, lower price (c) better quality (d) posting fake reviews
- 23.🏪 Fair or unfair way to compete: friendlier service? (a) a fair way to compete (b) an unfair way
- 24.Which of these is an unfair way to compete? (a) better quality (b) faster service (c) lying about a rival (d) friendlier service
- 25.True or false: “delivered to your door” is not a unique selling point. (a) False (b) True
- 26.🔍 Which is the odd one out? (a) same as every stall (b) free name tags (c) it is a product (d) we sell things
- 27.Which of these is a clear unique selling point? (a) we are open (b) ready in five minutes (c) it is a product (d) we sell things
- 28.True or false: “we have a table” is a clear unique selling point. (a) False (b) True
- 29.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) not a USP (b) a clear USP
- 30.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) a clear USP (b) not a USP
- 31.True or false: “it has a price” is a clear unique selling point. (a) False (b) True
- 32.True or false: “a sugar-free recipe” is a clear unique selling point. (a) True (b) False
- 33.True or false: “personalised with names” is not a unique selling point. (a) False (b) True
- 34.Which of these is a fair way to compete? (a) lying about a rival (b) copying a rival’s logo (c) spreading rumours (d) a cleaner stall
- 35.🔍 Which is the odd one out? (a) we are open (b) personalised with names (c) a sugar-free recipe (d) delivered to your door
- 36.🔍 Which is the odd one out? (a) friendlier service (b) better quality (c) breaking their sign (d) faster service
- 37.🔍 Which is the odd one out? (a) a sugar-free recipe (b) personalised with names (c) ready in five minutes (d) it is a product
- 38.🧪 How can you find a USP? (a) ask what buyers miss (b) pick a random word (c) copy the rival exactly (d) skip it
- 39.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) a clear USP (b) not a USP
- 40.🔍 Which is the odd one out? (a) a sugar-free recipe (b) personalised with names (c) same as every stall (d) made from waste paper
Answer key
- delivered to your door
- we sell things
- we sell things
- faster service
- not a USP
- not a USP
- lying about a rival
- made from waste paper
- we have a table
- a new flavour each week
- a sugar-free recipe
- better quality
- copying a rival’s logo
- a clear USP
- a clear USP
- True
- a fair way to compete
- a rival seller
- an unfair way
- grabbing their spot
- grabbing their spot
- posting fake reviews
- a fair way to compete
- lying about a rival
- False
- free name tags
- ready in five minutes
- False
- not a USP
- not a USP
- False
- True
- False
- a cleaner stall
- we are open
- breaking their sign
- it is a product
- ask what buyers miss
- a clear USP
- same as every stall
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