Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.🔍 Which is the odd one out? (a) it has a price (b) a sugar-free recipe (c) it is a product (d) we have a table
- 2.🧪 How can you find a USP? (a) ask what buyers miss (b) copy the rival exactly (c) skip it (d) pick a random word
- 3.Which of these is not a unique selling point? (a) made from waste paper (b) personalised with names (c) delivered to your door (d) we have a table
- 4.🔍 Which is the odd one out? (a) spreading rumours (b) grabbing their spot (c) copying a rival’s logo (d) faster service
- 5.Which of these is a clear unique selling point? (a) we sell things (b) same as every stall (c) personalised with names (d) it has a price
- 6.True or false: “made from waste paper” is not a unique selling point. (a) True (b) False
- 7.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) a clear USP (b) not a USP
- 8.🔍 Which is the odd one out? (a) personalised with names (b) free name tags (c) it has a price (d) delivered to your door
- 9.🏪 Fair or unfair way to compete: friendlier service? (a) a fair way to compete (b) an unfair way
- 10.True or false: “we are open” is not a unique selling point. (a) False (b) True
- 11.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) not a USP (b) a clear USP
- 12.Which of these is an unfair way to compete? (a) grabbing their spot (b) faster service (c) a new flavour (d) friendlier service
- 13.🔍 Which is the odd one out? (a) a fair, lower price (b) breaking their sign (c) spreading rumours (d) lying about a rival
- 14.🔍 Which is the odd one out? (a) friendlier service (b) copying a rival’s logo (c) posting fake reviews (d) spreading rumours
- 15.🔍 Which is the odd one out? (a) a new flavour each week (b) we have a table (c) same as every stall (d) it is a product
- 16.🏪 Fair or unfair way to compete: a fair, lower price? (a) an unfair way (b) a fair way to compete
- 17.Which of these is a clear unique selling point? (a) a sugar-free recipe (b) we are open (c) we sell things (d) it is a product
- 18.True or false: “same as every stall” is a clear unique selling point. (a) False (b) True
- 19.🏪 Fair or unfair way to compete: a cleaner stall? (a) an unfair way (b) a fair way to compete
- 20.🔍 Which is the odd one out? (a) personalised with names (b) made from waste paper (c) a new flavour each week (d) it is a product
- 21.🔍 Which is the odd one out? (a) better quality (b) spreading rumours (c) a new flavour (d) friendlier service
- 22.🏪 Fair or unfair way to compete: faster service? (a) an unfair way (b) a fair way to compete
- 23.🔍 Which is the odd one out? (a) friendlier service (b) lying about a rival (c) a cleaner stall (d) a new flavour
- 24.True or false: “a sugar-free recipe” is not a unique selling point. (a) True (b) False
- 25.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) not a USP (b) a clear USP
- 26.🔍 Which is the odd one out? (a) we sell things (b) we have a table (c) delivered to your door (d) same as every stall
- 27.🔍 Which is the odd one out? (a) faster service (b) friendlier service (c) breaking their sign (d) better quality
- 28.🔍 Which is the odd one out? (a) personalised with names (b) we sell things (c) delivered to your door (d) a new flavour each week
- 29.Which of these is not a unique selling point? (a) we sell things (b) a sugar-free recipe (c) personalised with names (d) ready in five minutes
- 30.Which of these is a fair way to compete? (a) lying about a rival (b) better quality (c) grabbing their spot (d) copying a rival’s logo
- 31.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) a clear USP (b) not a USP
- 32.Which of these is a clear unique selling point? (a) we sell things (b) it has a price (c) it is a product (d) made from waste paper
- 33.Which of these is an unfair way to compete? (a) a cleaner stall (b) a new flavour (c) breaking their sign (d) better quality
- 34.Which of these is not a unique selling point? (a) delivered to your door (b) free name tags (c) it is a product (d) made from waste paper
- 35.Which of these is not a unique selling point? (a) a sugar-free recipe (b) it has a price (c) personalised with names (d) made from waste paper
- 36.🔍 Which is the odd one out? (a) delivered to your door (b) same as every stall (c) made from waste paper (d) personalised with names
- 37.Which of these is a clear unique selling point? (a) we are open (b) it has a price (c) a new flavour each week (d) same as every stall
- 38.🏪 Fair or unfair way to compete: better quality? (a) a fair way to compete (b) an unfair way
- 39.Which of these is a fair way to compete? (a) copying a rival’s logo (b) a fair, lower price (c) posting fake reviews (d) lying about a rival
- 40.Which of these is an unfair way to compete? (a) a new flavour (b) better quality (c) a fair, lower price (d) copying a rival’s logo
Answer key
- a sugar-free recipe
- ask what buyers miss
- we have a table
- faster service
- personalised with names
- False
- not a USP
- it has a price
- a fair way to compete
- True
- a clear USP
- grabbing their spot
- a fair, lower price
- friendlier service
- a new flavour each week
- a fair way to compete
- a sugar-free recipe
- False
- a fair way to compete
- it is a product
- spreading rumours
- a fair way to compete
- lying about a rival
- False
- a clear USP
- delivered to your door
- breaking their sign
- we sell things
- we sell things
- better quality
- a clear USP
- made from waste paper
- breaking their sign
- it is a product
- it has a price
- same as every stall
- a new flavour each week
- a fair way to compete
- a fair, lower price
- copying a rival’s logo
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